Flavoured Lip Scrub Market Size (2024-2030)

The Global Flavoured Lip Scrub Market was valued at USD 1.12 Billion and is projected to reach a market size of USD 1.79 Billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 6.9%.

Flavoured Lip Scrubs are a cosmetic product that is used to moisturize the lips and often comes in the form of a balm or a paste. It contains small particles that help to remove dead skin cells and dryness from the lips, giving it a smooth and moisturizing effect. Due to increasing consumer demand for different scrub flavours, manufacturers are constantly introducing new flavours of lip scrubs such as fruit flavours, dessert flavours such as vanilla and chocolate, tropical flavours such as coconut, and a growing trend towards natural and organic products have increased the demand for herbal lip scrubs. Furthermore, the increasing demand for healthy beauty products has boosted the demand for Flavoured Lip Scrubs in the market.

Global Flavoured Lip Scrub Market Drivers:

The increasing demand for lip care products has boosted the demand for Flavoured Lip Scrub in the market.

There is an increasing awareness among consumers regarding lip care and hence are increasingly demanding Flavoured Lip Scrub that helps to exfoliate and moisturize their lips. Lips are sensitive parts of the face that are prone to dryness, flakiness, or chapping, which can be reduced by using lip scrubs. With the help of lip scrub dead skin cells can be removed from the surface of the lip, thereby providing a smooth texture to lips. Moreover, these lip scrubs are available in the form of balm, stick, or paste. Additionally, natural ingredients-based lip scrubs such as cherry, apple, lavender, rose, and others are increasingly demanded by consumers due to their medicinal benefits and enticing taste.

The increasing social media influence drives the demand for Flavoured Lip Scrub in the market.

Social media platforms such as Instagram, Youtube, Facebook, and others have played an essential role in promoting beauty products and influencing consumer decisions. Further, beauty brands collaborate with social media influencers and celebrities to promote their products through sponsored advertisements, video tutorials, Instagram reels, and others that showcase the features and benefits of the products and attract consumers. Moreover, beauty tutorials and beauty routine videos by influencers showcase product demonstrations such as showing their favourite Flavoured Lip Scrub that gives viewers a visual understanding of the applications of the product and the results. In addition, giveaways, contests, polls, and Q&A sessions by famous beauty brands have increased the demand for Flavoured Lip Scrub in the market.

Global Flavoured Lip Scrub Market Challenges:

Allergies and sensitivities to certain ingredients can reduce the market demand for a flavoured lip scrub. Some individuals are allergic to certain ingredients that can damage their lip texture and cause dryness in their lips. This can decline in consumer demand for flavoured lip scrubs in the market. Additionally, the presence of chemicals in flavoured lip scrub can reduce its demand due to environmental and health concerns.

Global Flavoured Lip Scrub Market Opportunities:

The Global FLAVOURED LIP SCRUB Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, the increasing demand for lip care products and rising demand for plant-based beauty products are predicted to develop the market for FLAVOURED LIP SCRUB and enhance its future growth opportunities.

COVID-19 Impact on the Global Flavoured Lip Scrub Market:

The pandemic hurt the flavoured lip scrub market. Due to shifted focus toward healthcare products such as handwashes, sanitizers, soaps, and others, there was a decline in demand for flavoured lip scrub during the pandemic. Further, consumers emphasized their preferences toward necessary products, which resulted in a decline in demand for non-essential and luxurious products. Furthermore, due to mask-wearing, there was a decrease in the usage of lip products, which contributed to the declined market growth of flavoured lip scrub.

Global Flavoured Lip Scrub Market Recent Developments:

• In February 2022, The Moms Co. launched natural exfoliating lip scrub that can help consumers remove dryness and flakiness from their lips and get a moisturized lip texture. Further, the product is enriched with sugar powder that gently exfoliates, softens lips, and helps to lighten dark and pigmented lips by restoring the natural pink colour. Moreover, it contains natural moisturizers such as Cocoa Butter and natural vitamin E that help to smoothen and soften lips gradually.

FLAVOURED LIP SCRUB MARKET REPORT COVERAGE:

Global Flavoured Lip Scrub Market Segmentation:

Global Flavoured Lip Scrub Market Segmentation: By Flavour

• Fruity or Citrus Flavours
• Herbal Flavours
• Dessert Flavours
• Tropical Flavours

Based on market segmentation by flavour, fruity or citrus flavours occupies the highest share in the market. Fruity or citrus Flavoured Lip Scrub contains fruit essence or extracts that offer a refreshing and delicious taste to the lips as well as moisturize the lips. The fruit ingredients mainly used in fruity or citrus Flavoured Lip Scrub are strawberry, watermelon, litchi, raspberry, orange, and others, Additionally, these lip scrubs provide a coloured tint to the lips making them visually appealing.

The herbal flavours segment is the fastest-growing segment during the forecast period. Herbal Flavoured Lip Scrub is made of plant-based extracts, which are chemical-free and provides a healthy texture to lips. The herbal ingredients used in lip scrubs are lavender, mint, green tea, aloe vera, and others provide a rejuvenating sensation to the lips and prevent the lips from getting dry and chapped.

Global Flavoured Lip Scrub Market Segmentation: By Packaging Form

• Jars
• Tubes or Squeezes
• Lipstick Form
• Others

Based on market segmentation by packaging form, lipstick form occupies the highest share of the market. Flavoured Lip Scrubs are increasingly demanded in lipstick-like packaging that has retractable sticks. The lip scrub inside it is in a solid cylindrical balm format that can be easily applied to the lips. Moreover, the twist-up mechanism in lipstick-like packaging prevents the lip scrub from drying out and allows for precise control over the amount of product used. In addition, it minimizes the mess as it can be directly applied to the lips.

The tubes or squeezes are the fastest-growing segments during the forecast period. Flavoured Lip Scrub in tubes has a little opening on the top that allows users to squeeze out the required amount of lip scrub on their fingertips and apply it to their lips. Moreover, they offer control over the use of the product and help to minimize product wastage.

Global Flavoured Lip Scrub Market Segmentation: By Distribution Channel

• Offline
• Online

Based on market segmentation by distribution channel, the online segment occupies the highest share of the market. The online distribution channel consists of beauty and wellness brands, online retail stores, speciality brands, and others. These channels offer various types of flavoured lip scrubs to consumers. Moreover, herbal and organic lip scrubs are increasingly demanded by consumers due to their natural benefits to lips. Moreover, attractive offers such as giveaways, buy 1 get 1 free, free sample goodies, and others by e-commerce platforms have increased the demand for flavoured lip scrub among consumers.

The offline segment witnessed the fastest growth during the forecast period. The offline distribution channel consists of retail stores, beauty and wellness stores, speciality stores, and others that offer various varieties of flavoured lip scrubs to consumers. Furthermore, knowledgeable staff in beauty stores help consumers purchase the ideal flavoured lip scrub for their lips.

Global Flavoured Lip Scrub Market Segmentation: By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America

Based on market segmentation by region, North America occupies the highest share of the market. Due to growing trends in clean and natural products and rising demand for self-care products, the demand for Flavoured Lip Scrub has increased in the region. Consumers in the region are increasingly demanding clean, natural, and cruelty-free beauty products that not only provide visual appeal but also provide medicinal benefits to their lips. These include the use of plant-based and organic lip scrubs such as mint-flavoured lip scrubs, coconut-Flavoured Lip Scrubs, almond-Flavoured Lip Scrubs, and others. Further, increasing trends in self-care and skin-care routines have increased the usage of Flavoured Lip Scrubs in the region.

Asia-Pacific is the fastest-growing region during the forecast period. The abundance of natural ingredients such as essential oils, fruits, herbs, and others and the increasing influence of Korean and Japanese beauty trends has fuelled the growth of Flavoured Lip Scrub in the region.

Global FLAVOURED LIP SCRUB Market Key Players:

1. Sugar
2. The Lavish Company
3. The Mom Co.
4. Bath & Body Works Inc
5. The Man Company
6. Bellavita Organic
7. French Girl
8. ChapStick
9. Sara Happ