Fitness Equipment Market Size (2025 – 2030)

The Fitness Equipment Market was valued at USD 12.83 Billion in 2024 and is projected to reach a market size of USD 15.23 Billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 2.9%.

Key Market Insights:

The LAMEA region is projected to experience steady expansion in the global fitness equipment mobility market throughout the forecast timeframe. The increasing urban population is contributing to a shift toward healthier lifestyle practices. This includes the incorporation of regular exercise routines, which is positively influencing the demand for fitness equipment across the region.

In the United States, the growing prevalence of obesity is attributed to sedentary behavior, excessive caloric consumption, and decreased physical activity levels—factors contributing to significant health concerns. Consequently, the escalating obesity rates and heightened public awareness of the health advantages associated with fitness equipment are key factors fueling its demand within the country.

Market Drivers:

The growing emphasis on healthy living is a key factor propelling market expansion.

Wellness has transitioned from a temporary trend to an integral part of everyday living, contributing to sustained growth in the demand for fitness equipment across various demographic segments. Conventional strength training and high-intensity interval training also continue to hold strong positions, underscoring the ongoing dependence on equipment-supported workouts. This trend is especially notable among younger age groups, who increasingly view fitness equipment as a core element of their home environment rather than an optional investment. Additionally, the rising prioritization of sustainability within contemporary lifestyles is encouraging the adoption of environmentally friendly equipment designs and energy-efficient innovations, aligning with a broader shift toward eco-conscious health and wellness solutions.

Innovations in manufacturing technologies are playing a pivotal role in driving market expansion.

Biometric tracking, artificial intelligence integration, and adaptive resistance technologies are reshaping the fitness equipment industry by facilitating real-time, personalized workout experiences. EGYM showcases this progress through its Smart Strength Squat systems, which incorporate structured training protocols aimed at enhancing individual performance. Furthermore, its Fitness Hub solutions utilize sophisticated 3D camera systems to provide accurate and instant movement assessments, thereby improving workout effectiveness.

Technogym’s Kinesis Personal unit exemplifies innovation with its FullGravity Technology, enabling multi-directional motion that mirrors real-world functional training patterns, while its 15.6-inch touchscreen displays offer a dynamic and immersive user interface. The incorporation of IoT capabilities further elevates equipment functionality by enabling seamless integration with wearable technology, health tracking applications, and virtual coaching systems—creating a connected and holistic fitness environment. From a manufacturing perspective, developments in automation and high-precision engineering are enabling large-scale customization, allowing equipment to be more effectively tailored to meet a wide range of user needs with improved efficiency and accuracy.

Market Restraints and Challenges:

High cost of advanced fitness equipment hinder market growth.

The elevated cost of technologically advanced fitness equipment remains a significant obstacle to market penetration, especially within price-sensitive segments and emerging markets where limited disposable income restricts adoption. In 2024, the mass market segment holds a 68.46% share of the overall market but continues to face challenges related to affordability. These issues are particularly pronounced among middle-income consumers, who represent the largest untapped growth opportunity yet encounter financial constraints. Furthermore, increasing manufacturing expenses—driven by ongoing supply chain disruptions and component shortages—are exacerbating pricing pressures across the sector. As a result, manufacturers are increasingly challenged to strike a balance between integrating advanced features and maintaining accessibility for a broader customer base. Additionally, the U.S. Consumer Product Safety Commission’s revised safety regulations for stationary activity centers, effective from July 2025, are anticipated to raise compliance costs, further influencing equipment prices.

Although financing solutions and subscription-based models are emerging to enhance affordability, their broader adoption is limited by regulatory hurdles and stringent credit criteria, which continue to restrict wider market accessibility.

Preference for outdoor activities hinder market growth.

This trend is especially pronounced in regions with favorable climates and well-established outdoor infrastructure, which provide cost-free alternatives to equipment-based workouts. Government-led urban planning efforts—such as the creation of walkable cities, expanded cycling routes, and outdoor fitness parks—are intensifying competition for manufacturers of both home and commercial fitness equipment. Outdoor exercise also offers psychological advantages, including stress relief and mood enhancement, benefits that indoor equipment struggles to replicate, particularly among environmentally conscious consumers who favor sustainable, nature-based activities. Additionally, seasonal shifts in outdoor activity preferences result in fluctuating demand, complicating inventory control and sales forecasting for manufacturers. The ongoing effects of climate change are also expected to alter regional outdoor exercise behaviors, introducing further complexity to the market landscape.

Market Opportunities:

The growing preference for home-based fitness solutions is opening new avenues for market expansion.

Home-based fitness has transitioned into a lasting consumer behavior, underpinned by consistent demand for fitness equipment. This trend marks a notable transformation, influenced by factors such as cost-effectiveness, convenience, and technological advancements that allow home fitness setups to closely replicate the functionality of commercial gyms. The removal of commuting requirements, membership expenses, and inflexible schedules has played a critical role in increasing user adoption. Moreover, compact and multifunctional equipment designs address spatial limitations common in urban environments, enhancing accessibility. The market is also expanding through the introduction of family-centric fitness solutions, with equipment tailored to support a range of user profiles across different age groups. This evolution is encouraging fitness engagement at the household level, shifting the focus from individual ownership to shared family participation in wellness routines.

FITNESS EQUIPMENT MARKET REPORT COVERAGE:

Fitness Equipment Market Segmentation:

Fitness Equipment Market Segmentation By Type:

• Cardiovascular Training Equipment
  • Treadmills
  • Elliptical Trainers
  • Stationary Cycles
  • Others
• Strength Training Equipment
• Others

The cardiovascular training equipment segment has emerged as the leading category in the market. The integration of advanced features and technological innovations continues to fuel its growth. Additionally, the widespread adoption of wearable technology and fitness applications has generated a strong demand for cardio equipment that seamlessly connects with Internet of Things (IoT) devices, cloud-based platforms, and mobile apps.

Meanwhile, the strength training equipment segment is anticipated to witness substantial growth during the forecast period. Strength training plays a vital role in daily fitness routines by promoting muscle development and enhancing overall physical strength. This form of exercise typically involves resistance through free weights or machines. Industry players are increasingly embedding smart technologies into strength training equipment to monitor user progress, provide real-time feedback on form, customize workout plans, and enhance user engagement. For example, PRIME Fitness USA incorporates its SmartStrength technology, which enables targeted muscle training across shortened, medial, and lengthened positions. This innovation serves a wide range of users—from professional athletes to general fitness enthusiasts—by offering personalized, effective strength training experiences.

Fitness Equipment Market Segmentation By End-user:

• Fitness Centers/Gyms
• Home Consumers
• Others

The home consumer segment dominated the market. The demand for home gym equipment is expanding rapidly, driven by key trends such as the proliferation of connected home technologies and a growing emphasis on personal health and wellness. Additionally, the popularity of online fitness platforms has surged, offering diverse workout routines while fostering virtual communities among fitness enthusiasts. The integration of IoT-enabled fitness equipment is particularly appealing, as it supports activity tracking, goal setting, and motivation. Functional fitness—emphasizing exercises that improve performance in everyday activities—is also gaining momentum as consumers prioritize holistic health improvements.

Furthermore, the market is witnessing increased interest in space-efficient equipment, designed to meet the needs of individuals living in smaller spaces by offering compact, easy-to-store fitness solutions. The fitness centers/gyms segment is projected to experience notable growth during the forecast period, supported by renewed interest in communal training environments and professional-grade equipment.

Fitness Equipment Market Segmentation By Distribution Channel:

• Offline
• Online

The offline segment accounted for the highest revenue share in the market. Brick-and-mortar fitness stores continue to gain traction as consumers increasingly value personalized shopping experiences that include expert guidance and access to a diverse range of products. The rise of omnichannel retail strategies is further enhancing customer convenience, enabling seamless transitions between online and in-store shopping experiences. Traditional distribution channels and in-person fitness experiences remain essential, as many individuals prefer visiting gyms and fitness centers to benefit from specialized equipment, social interaction, and tailored coaching services.

In contrast, the online distribution channel segment is anticipated to experience significant growth throughout the forecast period. Several factors are contributing to this trend, including widespread access to high-speed internet, which facilitates the streaming of both live and on-demand fitness classes from the comfort of home. Additionally, the increasing cost of conventional gym memberships has made online fitness solutions a more cost-effective alternative for a broad range of consumers. The integration of wearable fitness technology enhances user engagement by allowing for real-time tracking of progress and sustained motivation. Growing awareness regarding the importance of physical activity for long-term health is also contributing to the rising demand for digital fitness platforms. As a result, the online segment is expected to expand steadily in the years ahead.

Fitness Equipment Market Segmentation: Regional Analysis:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

North America has emerged as the leading market, driven by increasing consumer health awareness and a growing commitment to lifestyles that support weight management, physical fitness, enhanced stamina, and muscular strength. The region’s substantial population of overweight and obese individuals significantly fuels demand. Furthermore, stringent government initiatives aimed at promoting health consciousness have reinforced North America’s dominance in the industry. High demand for cardiovascular equipment such as stationary bikes, treadmills, and rowers among U.S. consumers seeking to maintain cardiovascular health is expected to sustain market momentum.

The Asia Pacific region is projected to register the highest growth over the forecast period. Market growth is notably supported by developed nations such as Japan and South Korea. Additionally, increased gym memberships—fueled by the influence of Western culture and a rising focus on physical appearance—are contributing to market expansion. The region has also experienced significant growth in disposable income levels. Rapid urbanization, a growing young population, and increasing per capita disposable income across developing economies are anticipated to further accelerate product adoption in the Asia Pacific market.

COVID-19 Impact Analysis:

During the COVID-19 pandemic, a significant number of individuals chose to remain indoors to minimize the risk of infection and adhere to social distancing guidelines. Moreover, heightened awareness around the benefits of regular exercise among Americans during this period further accelerated demand for such products in the U.S. This culminated in a marked increase in fitness equipment purchases throughout 2020.

The strict lockdown measures enforced by the U.S. government led to the temporary closure of gyms and fitness centers, driving a substantial surge in demand for home-based fitness equipment during 2020. Prolonged pandemic conditions heightened health consciousness, contributing to increased adoption of residential fitness solutions. Limited access to traditional exercise venues compelled more individuals to invest in home fitness equipment. Although the U.S. market experienced significant growth in 2020, the commercial fitness sector began to recover in 2021 with the reopening of gyms and fitness facilities across the country.

Latest Trends and Developments:

PitPat and DeerRun have introduced a cutting-edge series of fitness equipment, featuring rowing machines and multifunctional treadmills designed to seamlessly integrate with PitPat’s global online competition platform. This integration allows users to engage in interactive events and monitor real-time performance metrics from any location. According to the companies, the new product line, which is currently available in North America and Europe, prioritizes user experience, enhanced connectivity, and robust anti-cheating measures. The series has achieved sales exceeding one million units and has seen strong market penetration in Europe, the United Kingdom, and Southeast Asia.

Key Players in the Market:

1. Precor Incorporated
2. Shandong EM Health Industry Group Co., Ltd
3. Life Fitness (KPS Capital)
4. Icon Health & Fitness
5. Nautilus, Inc.
6. Johnson Health Tech
7. Technogym
8. TRUE
9. Core Health & Fitness
10. Torque Fitness
11. Impulse Health Technology Co., Ltd.

Market News:

• June 2025: Peloton introduced the Repowered resale marketplace for pre-owned bikes and treadmills, initially launching in New York City, Boston, and Washington D.C., with plans for nationwide expansion. The platform features AI-assisted pricing, offers sellers 70% of the revenue, and provides buyers with reduced activation fees. This initiative addresses the 16% year-over-year increase in members purchasing used equipment, according to the company.
• April 2025: Interactive Strength Inc. entered into a binding agreement to acquire Wattbike, a prominent brand in indoor performance training bikes. The acquisition is anticipated to strengthen growth in the United States, Germany, and the United Kingdom markets. The company expects the transaction to close in Q2 2025 and to be immediately accretive to its financial performance.
• April 2025: Strongway Gym Supplies launched the Smith Machine Home Gym in the United Kingdom, offering a comprehensive strength training system. The equipment features a Smith machine barbell, a dual cable pulley system with a 144kg weight stack, pull-up bar, adjustable dip station, and a variety of attachments for versatile workouts. Designed for home use, the multi-functional rack supports exercises such as squats, deadlifts, bench presses, and cable movements, facilitating consistent strength development and muscular endurance, as noted by the brand.