Fenugreek Microgreens Market Size (2024-2030)

The Global Fenugreek Microgreens Market was valued at USD 150 million and is projected to reach a market size of USD 197.39 million by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 4%. 

One of the most adaptable herbs in the legume family is fenugreek. It has been a flavoring agent in cuisines for many years. The tiny, delicious seedlings with clover-shaped leaves are known as fenugreek microgreens. Their flavor is strong and curry-like. Even though fenugreek has been popular, fenugreek microgreens are relatively new and therefore have had a limited presence in the past. This is owing to limited awareness and cultivation. However, presently, the market has seen considerable growth due to initiatives taken to improve agricultural activities and expand the market. In the future, with a growing focus on production, diverse applications, and R&D activities, this industry is anticipated to have a good profit.

Key Market Insights:

Fenugreek microgreens seemed to increase cellular sugar absorption by 25–44% in laboratory experiments.

India was predicted to have produced 226 thousand metric tonnes of fenugreek in the fiscal year 2023.

According to estimates, artificial intelligence will be worth around 1.7 billion US dollars in the global agriculture sector in 2023, and by 2028, that amount is expected to rise to 4.7 billion US dollars.

Under ideal storage settings, the shelf life of fenugreek microgreens may range from around 5 to 10 days. To tackle this, companies in the market have been focusing on packaging techniques that help preserve freshness for a longer period.

Fenugreek Microgreens Market Drivers:

An increasing interest in a healthy lifestyle has been enabling the expansion.

Microgreens from Fenugreek are abundant in vitamins and minerals. They are especially rich in vitamin C, which functions as an antioxidant, promotes collagen synthesis, and strengthens the immune system. They also have vitamins A and E, which are good for the skin and general health. Secondly, they are also a good source of minerals, including iron, calcium, and potassium. Thirdly, they are a great source of nutritional fiber. Fiber is necessary for regular bowel motions, gut health, and a healthy digestive system.  Moreover, they have few calories, decreasing the risk of obesity, diabetes, cholesterol, etc. Fenugreek microgreens are a useful complement to a balanced and healthy diet because of their high nutritional richness. Furthermore, plant-based protein may be found in good amounts in these plants. Apart from this, their potential to help manage blood sugar levels has been investigated. They include substances that may increase glucose utilization, lessen post-meal blood sugar increases, and improve insulin sensitivity. Frequent ingestion of fresh fenugreek microgreens may help control blood sugar, especially in those who are prediabetic or have diabetes.

Product diversity in the food and beverage industry has been accelerating the growth rate.

Over the years, there have been significant changes in the standard of living. Dual income is the new normal. People can afford a luxurious life. As a result, the frequency of going out for various events has seen a drastic elevation. A greater percentage of people are interested in trying out new flavors and experimenting. To keep up with this, innovations are being made to improve taste and freshness. Culinary exploration of various desserts, drinks, and other food items helps attract a broader consumer base. Besides, owing to its health benefits, it is a popular choice. Furthermore, the growing popularity of veganism is facilitating the boost. Veganism is the practice of incorporating plant-based diets. This plant fits in well and is therefore being delved into in various ways. Apart from this, an upsurge in global operations has helped promote local and international cuisines. Hence, more profits are being witnessed due to this strategy.

Fenugreek Microgreens Market Restraints and Challenges:

Limited awareness, cultivation hardship, and price volatility are the main issues that the market is currently experiencing.

One of the biggest barriers in the market is the finite recognition of these crops. This can restrict the use of these plants in the culinary sector. Additionally, some consumers might face difficulties accepting this crop. This can cause huge losses for the industry. Secondly, they require a lot of care during production. They can be sensitive to the use of various chemicals because they have a shorter growth cycle. This can further lead to scalability concerns. Besides, the laborers equipped might not have a complete understanding of the requirements for these crops, hindering their growth. Furthermore, they require specific temperatures, humidity, and light conditions, which can raise difficulties. Apart from this, they even face hurdles in shelf life and storage conditions. The longevity of this is limited, and therefore they have a greater chance of getting damaged during preservation. Maintaining the essential conditions for growth is often challenging.  As a result, the associated cost is also pretty high. Specialized expertise, technology, and other smart resources are required. This can financially drain emerging and smaller firms.

Fenugreek Microgreens Market Opportunities:

Research and developmental activities have been providing the market with numerous possibilities. Researchers have been working towards discovering the potential benefits of fenugreek microgreens for human health. Additionally, their medicinal properties are being explored as well. Vendors and farmers in the market have been concentrating on having a good online presence. Online retail helps generate more revenue because it has a greater presence. Furthermore, the potential of these plants as functional foods is being understood. Foods that offer health advantages over and beyond their nutritional content are known as functional foods. They can aid in preventing the onset of chronic illnesses and conditions.

FENUGREEK MICROGREENS MARKET REPORT COVERAGE:

Fenugreek Microgreens Market Segmentation:

Fenugreek Microgreens Market Segmentation: By Farming Type:

• Commercial Greenhouse
• Indoor Vertical Farming

Based on farming type, indoor vertical farming is the most dominant segment in the market. Microgreens may be grown in a space-efficient manner with vertical farming. It makes use of hydroponics, which is the vertical installation of water-based tubes for plant growth. This technique conserves space and guarantees regular watering.  The commercial greenhouse category is the fastest-growing. Microgreens can be grown in commercial greenhouses since they can be made to be light-harvesting systems. Without the need for additional illumination, microgreens may absorb sunlight due to a greenhouse's insulated wall, which can reflect light from all directions.

Fenugreek Microgreens Market Segmentation: By End-Users:

• Commercial
• Residential

Based on end-users, the commercial segment has the largest share in 2023. This is because of their use in the food industry. They are used in many restaurants, cafes, and other food retail stores. They are usually used in salads, appetizers, pasta, sandwiches, and other wraps. With an increase in takeouts and dining, this category can generate a good income. Furthermore, an increase in the chain of outlets is helping the commercial segment. The residential sector is the fastest-growing. This is because of the upsurge in the use of these crops. They are associated with a lot of health benefits. With the ongoing wellness and fitness trends, demand has seen an elevation. Besides, this is useful for diabetes as it helps with managing blood sugar levels. With the growing incidence of diabetes in every country, the need for traditional approaches has been on the rise.

Fenugreek Microgreens Market Segmentation: By Distribution Channels:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

The largest distribution channel in this sector is online retail in 2023. The main reason for this is availability. These crops are available for purchase at the convenience of the customer's home. They will also have access to a greater variety of flavors, both domestic and foreign. Customers can also receive perks via online apps, such as free delivery, detailed descriptions, discounts, and promotions. Furthermore, the industry has been expanding due to the growing trend of digitization. Specialty stores are the fastest-growing segment. This is mainly because of its historic significance. The elderly might be unaware of the new technology and its uses. Besides, this category offers a lot of advantages. Farmers Market has been gaining prominence because most of the products here are organic, making them an attractive choice. People can interact with the shopkeepers, ask their queries, and do a visual inspection of the product to assess its quality. Apart from this, bargaining for the products also contributes to their success, as prices can fluctuate.  

Fenugreek Microgreens Market Segmentation: Regional Analysis:

• North America
• Asia-Pacific
• Europe
• South America
• Middle East and Africa

Based on region, Asia-Pacific is the largest growing market. This region holds a rough share of 35% in 2023. The notable countries in this region include India, China, Australia, and Japan. These regions are among the top countries that produce and carry out the import-export of fenugreek. This plant is a popular ingredient used in the cuisines of this culture. Agriculture is an important occupation in these countries, which plays an important role in strengthening the economy and contributing to the GDP. Additionally, millions of people have employment opportunities in this sector, boosting the demand tremendously. Apart from this, the need for traditional herbs and other plants is augmenting the development. These plants have historical significance, contributing to their success. North America is the fastest-growing region, with an approximate share of 22%. The United States and Canada stand at the forefront. This is due to the increasing prominence of various smart agricultural technologies. Various investments are being made to improve vertical farming activities in the nation. Furthermore, the growing population has been playing an important role. As such, the demand for more food is raising the need for unique and creative dishes.

COVID-19 Impact Analysis on the Global Fenugreek Microgreens Market:

With lockdowns, movement restrictions, and social isolation being the new norm, there were a lot of disruptions in the supply chain, transportation, and other logistics. This affected the import-export trade. Besides, due to financial restraints, the smaller firms suffered as the cultivation of fenugreek microgreens required advanced technologies. Most of the funding was prioritized toward healthcare applications, delaying research activities, launches, and collaborations. Labor shortages became more prevalent due to uncertainty. Furthermore, the closure of restaurants, hotels, and other food outlets caused a decline in demand, affecting the market negatively. However, as the pandemic continued, people became more aware of their health choices. The virus highlighted the importance of having good physical and mental health. As per a report by DSM, 60% of consumers worldwide claimed that the epidemic has increased their awareness of the need to live a healthy lifestyle to prevent health issues. E-commerce was the new trend. This shift towards digitalization helped with the generation of sales for these products. Post-pandemic, the market has been growing owing to the upliftment of guidelines and relaxation of rules.

Latest Trends/ Developments:

The companies in this market are motivated to achieve a higher market share by implementing different strategies, such as acquisitions, partnerships, and investments.

Sustainable agriculture is being emphasized due to its minimal impact on our environment. Organic farming is one such method where crops are cultivated without the use of fertilizers and pesticides. The produce obtained by this method has a great nutritional profile, benefiting the human body. Besides, many chronic illnesses can be prevented by the consumption of such crops.

Key Players:

1. AeroFarms
2. Farmbox Greens
3. GoodLeaf Farms
4. Living Earth Farms
5. UGF Farms
6. Viasola Private Limited
7. V N Fruit Basket LLP
8. Urban Platter
9. Plan A Plant
10. The Organic World

• In November 2023, a strategic partnership between FieldView, the premier digital agriculture platform from Bayer, and the well-known agricultural equipment manufacturer AMAZONE was launched to expedite and facilitate the adoption of smart farming practices. With this partnership, FieldView's cutting-edge digital tools and Amazone's precise gear will be better connected. An essential step forward in the digital transformation of agriculture will be made possible for farmers by the simple digital collection of all agronomically relevant characteristics.
• In January 2022, the largest financing round for an indoor farming firm to date, $400 million, was raised by Plenty Unlimited Inc., an indoor vertical farming technology company that can grow clean produce year-round, anywhere in the globe. Walmart is a strategic partner in the deal, which is headed by new investors One Madison Group and JS Capital. Other participants include longtime investor SoftBank Vision Fund 1. The money aimed for Plenty's expansion plans, which included using its technological platform to market multi-crop farms to partners directly.
• In January 2022, Bowery Farming raised a total of $647 million so far, with the announcement that it had obtained an additional $150 million through a loan facility anchored by private credit accounts managed by international investment firm KKR. With zero pesticides and 95 percent less water, Bowery could now grow crops 365 days a year at a pace 100 times more productive than traditional agriculture. This allows Bowery to plan and automate every aspect of its operations.