Global Face Highlighter Cosmetic Products Market Size (2023-2030)

The Face Highlighter Cosmetic Products Market was estimated to be worth $15.9 billion in 2022, and it is projected to reach $25.15 billion by the end of 2030, with a CAGR of 5.9 % during the forecast period (2023 - 2030).

The primary drivers projected to propel the market forward are the rise in demand for cosmetic products as well as personal well-being products and the rise in disposable income with overall growth in the makeup industry.

Industry Overview:

The sale of beauty and cosmetic products has been on the rise for the greater part of the past decades. More people are shifting towards makeup to experiment with fun looks and even to manage day-to-day appearances. Everyday makeup has become more of a commonality than in the past decades. This rise has ensured that the makeup industry in its entirety is worth billions of dollars and is one of the largest markets among all sectors across the globe. Face highlighters are a major contributor to this growth. As the name suggests, this product is used to highlight the essential features of a face to make them more defined and give them a different shine. It helps the face appear glossy and more chiseled in places. Most people use face highlighters to define and emphasize their cheekbones, nose shape, their jawlines, and more. These are mostly used on top of a foundation base and sometimes a bronzer. They help to give a picture-perfect look and they shine under a flashlight which makes them more attractive to people.

COVID-19 Impact on the Face Highlighter Cosmetic Products Market:

The COVID-19 pandemic hit the world and destabilized entire economies and markets. It was a pandemic that could not have been predicted like most other global calamities. It was caused by a virus known as the coronavirus. This was extremely contagious and spread extremely easily. Because of this people had to take several precautions and quarantine if they were affected by the virus. Besides that, national and international lockdowns were imposed that banned people from travelling to different parts of the world, in their country and also internationally. This also meant that products could not be transported from one place to another. This caused supply chain issues across most markets as the raw materials necessary could not be provided. The face highlighter cosmetic products market also suffered a loss because of this. The raw materials required for highlighter production were difficult to obtain. As people were staying home, they did not require makeup frequently, if at all. This led to a decline in sales and affected the market overall. But in the post-pandemic years, the market is estimated to make a full recovery owing to the rise in popularity of makeup and cosmetic products.

Market Drivers:

The rise in demand for cosmetic products as well as personal well-being products is poised to drive the market growth for Face Highlighter Cosmetic Products:

With the growth of social media people have become increasingly concerned about their features and how they present themselves. More people are inclined towards looking like influencers and celebrities and aim to copy their makeup and lifestyles. This has led to a major growth in the demand for cosmetic products. Initially, makeup used to be reserved for special occasions but now more people use it regularly and use products that are long-lasting for everyday wear. Makeup has also become an art form for many people. They express themselves through makeup by creating art forms on their face just with the help of cosmetic products. This has helped to grow the face highlighter cosmetic products market. Beyond that people have been more concerned about their well-being and their indirect effect on the environment. This has led to an increase in the use of well-being products as well as products that are cruelty-free and vegan.

The rise in disposable income with overall growth in the makeup industry is estimated to help drive the market growth:

Social media is one of the most attractive and lucrative careers in today’s time. It pays extremely handsomely and has many benefits that a traditional job doesn’t. Because of this, more people are opting to become influencers from a young age. This and other lucrative careers have resulted in an increase in disposable income for people. Those who are interested in quality products are willing to pay a pretty steep price if it gets them a quality product. Therefore this increase in disposable income has benefitted the market growth. Beyond that, people have made successful careers based on just makeup brands. Famous YouTubers like Tati, James Charles, Jeffree Star, and more have made billions of dollars off of their makeup brands and posted makeup tutorials on their YouTube channels. This and major makeup brands like Estee Lauder, Huda Beauty, Maybelline, and more have contributed billions in the market share. This has helped the growth of the market and will continue to do so.

Market Restraints:

The Face Highlighter Cosmetic Products Market's growth is being stifled by the side effects of using chemical-based products for long periods:

The people who use everyday makeup put it on daily for 7–8 hours a day, sometimes more. This can cause prolonged exposure to makeup chemicals and develop several problems. People complain of their skin having breakouts and rashes upon the use of certain makeup products. Chemicals like sulfate, coloring agents, and others can be toxic to the skin if used for long periods. The majority of products are also harmful to the environment and their disposable is difficult and a very big issue in today’s time. The products that claim to lighten the skin have often proven to cause intense rashes and allergic reactions. Thus the side effects of makeup usage are hampering the market which can be avoided by developing non-GMO, cruelty-free and vegan products.

FACE HIGHLIGHTER COSMETIC PRODUCTS MARKET REPORT COVERAGE:

Market Segments:

This research report on the global Face Highlighter Cosmetic Products Market has been segmented based on type, distribution channel, gender, and region.

Face Highlighter Cosmetic Products Market- By Type

• Pressed Powder
• Powder
• Cream/Liquid
• Pen/Stick
• Others

The pressed powder segment holds the largest market share and is predicted to dominate the market during the forecast period of 2023-2030. They provide a very attractive finish as they help skin appear oil-free and smooth. They also cover any fine lines and wrinkles. The pen or stick highlighters have wax and pigments which makes it easier to apply. Cream and liquid highlighters provide a shimmer that is very useful for special occasions and an extra factor of glow.

Face Highlighter Cosmetic Products Market- By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores, Pharmacies
•  Online Stores
• Others

Supermarkets/Hypermarkets hold the largest market share in the sector. They house all products in different price ranges and for all different face types. They also provide several offers throughout the year which attracts a large customer base globally.

Face Highlighter Cosmetic Products Market- By Gender

• Men
•  Women
• Unisex

Women customers are estimated to hold the largest market share currently as well as in the forecast period. They have been the prominent sector for makeup for the longest time. But the use of unisex makeup has been increasing and is predicted to grow at a large CAGR.

Face Highlighter Cosmetic Products Market- By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa

North America is one of the largest cosmetics industries in the entire world and therefore holds the largest market share for the face highlighter cosmetic products market.

South America is estimated to grow at a fast CAGR during the forecast period of 2023-2030. This can be attributed to increasing disposable income as well as rising popularity and demand for cosmetic products.

Major Key Players in the Market

1. Nars
2. Smashbox
3. Sephora
4. Too Faced
5. Temptu
6. Mirabella
7. Jane Iredale
8. Huda Beauty
9. Josie Maran
10. Laura Mercier

Market Insights and Developments

• In December 2022, pop singer Selena Gomez’s brand Rare Beauty launched a highlighter to rival its biggest market competitors called the Positive Light Silky Touch Highlighter with a brush as well. It boasts of a very light feel and a glossy but everyday finish.
• In July 2020, the famous makeup brand Huda Beauty launched its N.Y.M.P.H. All Over Body Highlighter Powder. It is boasted to be a pearl-infused formula and gives a full finish with only a little strobing.