Europe Condensed Milk Market Size (2024-2030)

The European Condensed Milk Market was valued at USD 2.26 billion and is projected to reach a market size of USD 2.67 billion by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 2.4%. Condensed milk has been a staple food product in Europe in the past because it is used in a variety of dishes. Presently, this market has maintained its upsurge, owing to the growing population, alternatives, and culinary exploration. In the future, with a focus on online retail, global operations, and ethical sourcing, this market is set to see good growth.

Key Market Insights:

Condensed milk consumption reached around 96.1 thousand metric tons in 2022 in Germany.

The United Kingdom (UK) produced over 125 thousand metric tonnes of condensed milk in 2022.

In 2022, 38% of the global dairy market value was accounted for by the European Union.

On their menus, 1.89% of restaurants have condensed milk.

There are around 1,200 calories and 220 grams of sugar in a can of condensed milk. With the increasing prevalence of people with diabetes in Europe, people have been extra careful regarding their health. Therefore, to address this, companies in the market have been concentrating on finding suitable alternatives to increase sales.

Europe Condensed Milk Market Drivers:

Changing consumer preferences have been boosting the growth rate.

The evolving diets over the years have played a crucial role in helping the market grow. There have been many culinary explorations that have facilitated greater revenue generation for the food and beverage industry. Condensed milk is known for its taste and flavor. It is popularly used in desserts, savory items, candies, beverages, waffles, and other baked food products because of the sweetness and thickness it imparts. The number of eateries and other food outlets has increased tremendously. This has attracted a larger consumer base to try out a variety of different and new products. Culinary experimentation is preferred by many individuals. As such, many of them are constantly on the lookout for exotic and authentic items. Furthermore, economic development is helping with investing in various products, launches, and restaurant numbers.

The versatility of condensed milk is helping the market to expand.

Condensed milk acts as a binding agent. This means it helps with the formation of a thick structure, which is essential for a few eateries, like cookies, ice cream, and cakes. Additionally, a delightful flavor is imparted. Secondly, it acts as a sweetener. This property makes it ideal for use in beverages like coffee and tea. Besides, it is also used in other upgraded versions of coffee, such as cold coffee, latte, mocha, etc. Thirdly, it imparts a creamy texture, making it an attractive product. This helps in creating a refreshing and subtle taste. It also facilitates moisture absorption. Furthermore, condensed milk is rich in calcium and protein. Therefore, it can be given to children who are suffering from underweight or malnutrition condition.

Europe Condensed Milk Market Restraints and Challenges:

Health concerns, competition, and price volatility are the main issues that the market is currently experiencing.

Condensed milk is extremely high in calories, fats, and sugar. Therefore, overconsumption can lead to chronic diseases like diabetes, increased cholesterol levels, heart disorders, and unhealthy weight gain or obesity. Additionally, it contains lactose. This can be a problem for people who are lactose intolerant and unaware of the ingredients, leading to allergies. This has minimal nutrients like vitamins, minerals, fibers, and other nutritional compounds that are essential for a healthy body. Moreover, consumption of this product is not advised for children as it might cause stunted growth. Secondly, it can face heavy competition from popular brands in the market. This can cause obstacles for emerging and smaller brands. Thirdly, associated costs involved in manufacturing, production, and selling can be very high. This can increase the total expense of buying these products.

Europe Condensed Milk Market Opportunities:

The growing demand for healthier alternatives has been providing the market with an ample number of possibilities. Consumers have become health-conscious. Therefore, as a result, there are various health and fitness trends. Manufacturers have been looking out for options that have low calories, fat, and sugar in them. Besides, vegan options are being explored. Veganism is the practice of consuming plant-based products. Product innovation and diversity are being prioritized. This includes usage in many food products, apart from savory and confectionery. Apart from this, distribution channels are being emphasized to increase the sales of products. E-commerce retail is being given prominence to ensure local and international trading.

EUROPE CONDENSED MILK MARKET REPORT COVERAGE:

Europe Condensed Milk Market Segmentation:

Europe Condensed Milk Market Segmentation: By Type:

• Sweetened
• Skimmed
• Part Skimmed
• Others

Based on type, the sweetened category is the largest in this market. The success of this segment is mainly because of the taste it imparts. There are many flavors available on the market, further accelerating the growth. This section is popular in bakeries and other food outlets due to its sweetness. The skimmed segment is the fastest-growing. A nonfat liquid called skimmed condensed milk is created from whole milk in which the cream has been separated and evaporated to concentrate it. Recombined milk or skim milk can also be used to make it. Skimmed milk has gained nutrition because a few of the important nutrients like vitamins, minerals, and other proteins in milk are retained in skimmed milk.

Europe Condensed Milk Market Segmentation: By Packaging Type:

• Cans
• Tubes
• Others

Based on packaging type, cans are the largest category in the market. Because tinplate steel, the material used to produce the cans, is robust and corrosion-resistant, condensed milk is frequently packaged in cans. The high sugar content of condensed milk, which may corrode other materials, is a good fit for this substance. Tubes are the fastest-growing category. Tubes of condensed milk are handy for travel, picnics, and camping. Tubes can cut waste and stop spillage. After every use, they may be resealed and kept at room temperature.

Europe Condensed Milk Market Segmentation: By Application:

• Food and Beverages
• Bakery
• Confectionery
• Others

Based on application, the bakery category is the largest in the market. This is because condensed milk is a major ingredient in many desserts that are manufactured in this industry. This helps with increasing the sweetness, the removal of moisture, and the concentration of natural sugar. Besides, the thickness imparted is essential for various desserts to impart the necessary authenticity and flavor. The confectionery category is the fastest-growing. This includes nuts, candies, chocolates, gums, etc. This product helps induce creaminess, which is essential for many varieties of candies and chocolates. Furthermore, it helps with the maintenance of consistency and texture for a delightful taste.  Apart from this, a soft taste is created in products to prevent freezing.

Europe Condensed Milk Market Segmentation: By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retail

In terms of distribution channels, supermarkets and hypermarkets represent the largest category. This is due to its historical significance. Because of this method, customers may obtain the product with ease. This allows for direct communication between the customer and the retailer as well as a visual examination of the goods to verify their contents, expiration dates, and other important details. In addition, many who are not familiar with technology opt to go and get the necessary items in person. Online retail is the distribution method in this industry that is expanding at the fastest rate. This is primarily due to convenience. Food items are delivered to the houses of the customers. They can order food products from the comfort of their houses. Additionally, they will have more access to a wider range of flavors, both native and international. Online applications provide customers with additional benefits, including free delivery, subscription boxes, promotions, membership benefits, and discounts. In addition, the sector has expanded as a result of the expanding digitalization trend.

Europe Condensed Milk Market Segmentation: Regional Analysis:

• The UK
• Germany
• France
• Italy
• Spain
• Rest of Europe

Based on region, the UK is the largest segment in this market. This country holds a rough share of 31% in 2023. The primary reason for this is the population, which prefers a wide range of food products. As a result, a greater number of bakeries, fast-food chains, restaurants, and other hotels are present. These places utilize condensed milk for their food products, raising the demand. Secondly, this region has a strong economy. This helps increase investments in the food and beverage industry, leading to more launches and collaborations to improve the market. Additionally, this region has an import and export chain for these products, increasing the revenue for the market. Germany is the fastest-growing region. This country holds an approximate share of 26%. This is due to the rising prominence of strengthening distribution channels, especially e-commerce. This leads to an increase in sales. Furthermore, bulk manufacturing of products has been aiding the expansion. This leads to a greater number of products that are commercialized. Apart from this, the increasing demand for condensed milk is facilitating the growth.

COVID-19 Impact Analysis on the European Condensed Milk Market:

The pandemic hurt the market. Lockdowns, travel limitations, and social isolation became the new standard. Transportation, logistics, and the supply chain were all affected by this. This had an impact on trade activity, including imports and exports. The majority of the manufacturing facilities and food outlets were closed temporarily to prevent contamination. In addition, the limited financial resources caused a delay in the introduction of new products and partnerships. A great deal of uncertainty prevailed, and many individuals lost their employment. Research and healthcare applications received most of the financing. In addition, there was a change in customer preferences. The virus highlighted the importance of having good physical health. People started eating more home-cooked meals and reduced their use of junk food. Dairy consumption in Spain decreased by 4.2% during the pandemic, as per Statista. Post-pandemic, the market has started to pick up steadily owing to the upliftment of guidelines and relaxation of rules.

Latest Trends/ Developments:

The companies in this market are motivated to achieve a higher market share by implementing different strategies, such as acquisitions, partnerships, and investments. Companies are also spending heavily to improve existing formulations while maintaining competitive pricing. This has further resulted in increased enlargement.

Initiatives that promote sustainability are being prioritized. As environmental concerns develop, manufacturing facilities are looking for recyclable and eco-friendly packaging materials instead of using traditional materials. Gaining a wider customer base has been simpler as a result of this action.

Key Players:

1. Nestlé
2. FrieslandCampina
3. Arla Foods
4. Eagle Family Foods Group
5. DMK Group
6. Sodiaal Group
7. Südzucker Group
8. Lactalis
9. Hochwald Foods
10. Milcobel

In September 2023, Thai Dairy Industry Co., Ltd. introduced an inventive product, Mali Sweetened Condensed Oat Milk in an easy-squeeze style that capitalizes on the popularity of oat milk and plant-based concepts. The product elevates the category of sweetened condensed milk, and the manufacturer emphasizes its plant-based qualities.

In May 2023, with its Bärenmarke brand, German dairy giant Hochwald Foods ventured into the plant-based industry. Six plant-based items will be introduced by the company under the Bärenmarke Ohne Muh! brand. There are two ready-to-drink alternative milks in 250ml cans and four plant-based milk drinks in one-liter containers.