Email Template Builder Software Market Size (2023-2030)

The Global Email Template Builder Software Market was estimated to be worth USD 528 Million in 2022 and is anticipated to reach a value of USD 816.48 Million by 2030, growing at a fast CAGR of 5.6% during the forecast period 2023-2030.

An email template builder is software that is used to create and design various types of email templates as per the needs of companies or individuals. It consists of comprehensive solutions for companies that offer various tools and platforms to help businesses and individuals create visually appealing emails for email marketing campaigns, transactional emails, and other types of emails. Some of the most common features found in email template builder software include a collection of pre-designed templates, layout, and design customization options, drag and drop features, font and text personalization, testing capabilities for email, and other types of features that enable business professionals create professional looking emails and enhance their business opportunities. Furthermore, increasing demand for task automation and demand for personalization has boosted the demand for email template builder software market.

Global Email Template Builder Software Market Drivers:

The increasing demand for task automation and efficiency has boosted the demand for email template builder software market.

Email template builders offer automated solutions that help businesses to save time and increase work efficiency. Email template builder can be integrated with marketing automation tools that can create personalized email campaigns for attracting the audience. Moreover, it eliminates the need to switch between multiple tools and accounts and helps in managing emails in one place. Additionally, it can help businesses to send targeted emails based on customer purchase history, online purchasing behavior, and preferences that can enhance customer engagement and experience. Furthermore, with the help of email template builder software, companies, and individuals can use pre-designed templates that can create seamless workflows for their email marketing campaigns and track email performance for customer engagement. Moreover, email templates can be replicated and modified on their own, without the need for human intervention.

Increased use of smartphones has fuelled the growth of email template builder software.

Smartphones are the primary means for sending and accessing emails, as smartphone offer flexibility and ease of access to emails. Moreover, businesses need email templates optimized for mobile viewing, allowing them to connect with customers from anywhere through smartphones. Furthermore, email template builder software comes with responsive design options that allow users to create templates that automatically adjust to different smartphone screen sizes. Furthermore, rising mobile usage has further increased the demand for mobile-first approaches that enable businesses to design email templates specifically for mobile devices and later on adapt them for desktop viewing. Furthermore, responsive testing and preview features allow users to preview their email before sending and optimize the work process. Additionally, mobile responsive features allow users to tailor email templates as per their needs, which include a call-to-action button, scalable images, optimized fonts, simple layouts, and touch-friendly elements. Apart from this, the email template builder software also allows integration with mobile email marketing tools for improving the overall email marketing campaign performance.

Global Email Template Builder Software Market Challenges:

Compatibility issues can reduce the market demand for email template builder software in the market. Many email template builder software has compatibility issues and can be operated only on certain versions of devices, which can reduce their demand in the market.

Further, security concerns such as data leaks and breaches due to integration with other tools and websites can reduce the market demand for email template builder software in the market.

Global Email Template Builder Software Market Opportunities:

The Global Email Template Builder Software Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, the rising demand for task automation solutions by companies is predicted to develop the market for Email Template Builder Software and enhance its future growth opportunities.

COVID-19 Impact on the Global Email Template Builder Software Market:

The pandemic had a significant impact on the email template builder software market. Email builder software helped the government, healthcare institutions, regulatory bodies, and other official agencies to use email templates for sharing important information regarding the pandemic and its impact on people. Further, it offered organizations to share real-time information such as the pandemic safety protocol in just a few minutes. Moreover, educational institutions used email template-building software to share course-related information such as notes, exam updates, mock tests, question banks, and others with students. In addition, the software enabled companies to easily communicate with their employees and work efficiently.

EMAIL TEMPLATE BUILDER SOFTWARE MARKET REPORT COVERAGE:

Global Email Template Builder Software Market Segmentation:

Global Email Template Builder Software Market Segmentation: By End-User

• Small and Medium Enterprises
• Large Enterprises
• Individuals and Freelancers

Based on market segmentation by enterprise size, large enterprises occupy the highest share of the market.  They require email template builders to handle large volumes of data and automate email tasks for effective email marketing campaigns. Moreover, the software allows them to collaborate with the team and different departments and ensure smooth email marketing functioning. Additionally, email template builder software allows companies to integrate with various types of marketing tools and CRM systems for increased performance and enriched customer engagement.

The individuals and freelancers segment is the fastest-growing segment during the forecast period. They require an email template builder to sell their service to clients. These builders offer them flexibility and customization options that help them to create visually appealing emails and increase their market reach.

Global Email Template Builder Software Market Segmentation: By Deployment Mode

• Cloud
• On-Premise

Based on market segmentation by deployment mode, the cloud segment occupies the highest share of the market. Cloud-based email template builders allow users to store their data on remote servers and access it from anywhere using the internet. Further, it offers easy accessibility and scalability that allow users to manage various types of data effectively. Moreover, it offers a cost-effective solution as it enables automatic upgradation and maintenance, reducing the need for human intervention and upfront infrastructure costs.

The on-premise segment occupies a significant share of the market. On-premise email template builders are installed on a user’s servers locally. It offers complete control over the software and ensures data security and compliance with internal policies and regulations. Moreover, it offers greater flexibility to users as it allows users to customize the software as per their requirements. In addition, users have offline access to all the content that can be operated without the Internet.

Global Email Template Builder Software Market Segmentation: By Pricing Model

• Subscription-Based
• One-Time Purchase
• Free

Based on market segmentation by pricing model, the free segment occupies the highest share of the market. Free email template builder software offers free access to all the email templates and other features to users without any extra cost. These are mostly used by small businesses and startups who have limited budgets. However, the free version offers basic features to the audience and users may have to upgrade to a paid version if they want to get access to additional features such as additional storage capacities, additional email templates, and others.

The subscription-based segment is the fastest-growing segment during the pandemic. The subscription-based model is mostly used by large enterprises that require a full range of advanced features. This can be in the form of monthly, quarterly, or annual. Moreover, the subscription-based model provides unlimited storage capacity and access to advanced templates to the users.

Global Email Template Builder Software Market Segmentation: By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America

Based on market segmentation by region, North America occupies the highest share of the market. Growing trends in digital marketing for enhanced customer engagement have boosted the demand for email template builder software in the region. Digital marketing has recently gained momentum due to the increased use of smartphones and digitization. Marketing companies are constantly seeking efficient, cost-effective, and flexible software that automates the email-creating and sending process. Additionally, it helps in managing email marketing campaigns by tracking email performance, data analysis of customer engagement, and others, contributing to the increased demand for email template builder software in the region.

Asia-Pacific is the fastest-growing region during the forecast period. The rapid adoption of digital devices, increased demand for smartphones, and the emergence of tech start-ups have contributed to the demand for email template builder software in the region.

Global Email Template Builder Software Market Key Players:

1. Zoho Campaigns
2. Mailchimp
3. BEE
4. Omnisend
5. Aweber
6. Twilio
7. Drip
8. Stripo. email
9. Constant Contact
10. Sendinblue