Electric Body Brush Market Size (2023 - 2030)

Global Electric Body Brush Market is estimated to be worth USD 121.39 Million in 2022 and is projected to reach a value of USD 205.47 Million by 2030, growing at a CAGR of 6.8% during the outlook period 2023-2030.

Electric body brushes are devices that utilize power to operate a brush head, which assists in massaging, exfoliating, and cleansing the skin on the body. These brushes offer an array of features, encompassing extended handles, 360-degree rotating massage heads, different types of bristles like silicone and nylon, and specialized brush heads. Some electric body brushes come with an IPX7 water resistance feature, which permits individuals to use them in the shower or bathtub. These brushes effectively exfoliate the skin, improve blood circulation, and fight against common skin issues like body acne by eliminating pore-clogging bacteria.

Electric body brushes offer numerous advantages. They generally feature an intelligent one-button design for switching between different rotating modes and can be coupled with various add-ons to complement everyday cleansing. These brushes work effectively with a preferred soap, facial cleanser, or body wash to eliminate dirt and oil, and soften dead skin. These powered devices are suitable for all genders and ages. They foster healthier and younger-looking skin while soothing tired muscles. The ergonomic design with 360-degree rotation and detachable brush heads makes them convenient for utilization. Electric body brushes are devised to be water-resistant, dust-proof, and cordless, which makes them ideal for utilization in the shower or bathtub. 

Global Electric Body Brush Market Drivers:

The growing need for effective exfoliation and enhanced blood flow circulation for healthier skin is fueling the growth of the Global Electric Body Brush Market.

The market for electric body brushes is propelled by their ability to massage, cleanse, and exfoliate the skin and remove dead skin cells, which results in smoother, younger-looking, and radiant skin. Their utilization stimulates blood circulation by creating friction during showering, which leads to increased blood vessel circulation. The visible effect of slightly red skin after scrubbing denotes boosted circulation. These advantages contribute to the market demand for electric body brushes as consumers look for effective exfoliation tools and enhanced blood flow for healthier skin.

The increasing disposable income is another factor contributing to the growth of the Global Electric Body Brush Market.

The rise in disposable income, especially in emerging nations, is propelling the expansion of the Global Electric Body Brush Market. Consumers with augmented purchasing power prefer personal care products that offer improved quality, an extensive array of cutting-edge features, and added skincare benefits. Consumers show a preference for electric brushes that offer distinctive and innovative modes, are water-resistant and have user-friendly designs. This trend further creates lucrative opportunities for manufacturers and suppliers operating in the industry.

Global Electric Body Brush Market Challenges:

The Global Electric Body Brush Market is encountering challenges, primarily in terms of high cost and regular maintenance. Electric body brushes generally have a higher price tag contrasted to standard body brushes, which may not be a cost-efficient option for price-conscious individuals. Moreover, electric body brushes necessitate regular maintenance such as cleaning brush heads and replacing batteries, which can be time-consuming and inconvenient. Thus, these challenges inhibit the growth of the Global Electric Body Brush Market.

Global Electric Body Brush Market Opportunities:

Electric body brushes come with bristles that are devised to suit different skin types, thereby catering to an extensive array of users. This convenience factor has contributed to the rising popularity of these brushes in the market. Furthermore, most electric body brushes are battery-operated, which makes them highly portable and convenient for travel purposes. Manufacturers are also focusing on product innovation by developing oscillation technology, which further amplifies the effectiveness of these brushes.

COVID-19 Impact on the Global Electric Body Brush Market:

The Global Electric Body Brush Market has been considerably influenced by the COVID-19 outbreak. As a result of rigorous lockdowns, travel restrictions, and social distancing measures, the demand for electric body brushes waned. Delays in the expedient manufacturing and distribution of goods and services have also been caused by the pandemic's influence on the market's supply chain. Numerous individuals encountered financial uncertainty, causing a decline in spending on non-essential items. These factors negatively impacted the market's growth. Despite these challenges, the market is projected to rebound alongside the global recovery from the pandemic.

Global Electric Body Brush Market Recent Developments:

• In September 2021, Vanity Planet partnered with Perfect Corp to launch Skin Reporter™, a cutting-edge AI skin-analyzing technology. The service employs virtual facial scans via smartphones to analyze complexion and deliver personalized insights. 
• In April 2021, Vanity Planet introduced LEDA, blue & red LED face brushes, a revolutionary advancement in skin cleansing technology. This all-in-one tool provides a spa-like experience by combining deep-cleansing massage and FDA-cleared light therapy to target imperfections and purify one's skin. 
• In March 2021, affiliates of American Securities LLC successfully acquired Conair Corporation, which is projected to propel the growth and advancement of Conair by focusing on new product development, expanding M&A activities, and refining operational efficiencies.

ELECTRIC BODY BRUSH MARKET REPORT COVERAGE:

Global Electric Body Brush Market Segmentation:

Global Electric Body Brush Market Segmentation: By Brush Type

• Nylon
• Silicone

The Silicone segment occupied the highest market share in the year 2022. The growth can be ascribed to the advantages that silicone bristles offer in contrast to nylon bristles. Silicone bristles in electric body brushes offer a hygienic and safe option for skin cleansing, being 30-40 times more hygienic than nylon brushes owing to their non-porous nature. Silicone brush heads are long-lasting and don't necessitate replacement, unlike nylon brushes. Being waterproof, electric body brushes with silicone bristles are convenient for utilization in the shower, which allows for an efficient body cleanse.

Global Electric Body Brush Market Segmentation: By Price Range

• Mass
• Premium

The Mass segment occupied the highest market share in the year 2022. The growth can be ascribed to the advantages that mass electric body brushes offer in contrast to premium products, including affordability, wide outreach, alignment with consumer preferences, inclusivity, and response to augmenting demand. Mass-market electric body brushes offer budget-friendly options that cater to price-oriented consumers. They are widely distributed through various retail outlets, reaching a larger audience. These products accommodate the needs of consumers who give precedence to affordability and value for money without compromising quality.

Global Electric Body Brush Market Segmentation: By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• E-commerce
• Others

The E-commerce segment occupied the highest market share in the year 2022. The growth can be ascribed to the extensive adoption of e-commerce and online retailing platforms by individuals. E-commerce platforms provide easy convenience, authenticity, the best prices, and exemplary customer service for electric body brushes. Individuals have the option to choose their ideal electric body brush from the variety available on online platforms. Furthermore, e-commerce platforms provide customers with legitimate product reviews and feedback, which can assist them in making informed decisions regarding their ideal electric body brush.

Global Electric Body Brush Market Segmentation: By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

The region of North America dominated the Global Electric Body Brush Market in the year 2022. The rising incidence of common skin conditions, including acne-prone skin, dry skin, dull skin, and ingrown hairs, the increasing self-consciousness among the elderly population regarding their skin health, and the augmenting purchasing power are some of the pivotal factors propelling the region's growth. Furthermore, North America is home to several prominent market players, including Fancii & Co., Pacific Bioscience Laboratories, Inc., Conair Corporation, Spa Sciences, and Vanity Planet.

The region of Asia-Pacific is anticipated to expand at the quickest rate over the forecast period 2023-2030 owing to increasing disposable incomes, a growing cosmetic market, and the strong presence of significant market players, including Shenzhen Voyor Electronic Co., Ltd. and Panasonic Holdings Corporation.

Global Electric Body Brush Market Key Players:

1. Fancii & Co. (Canada)
2. Beurer GmbH (Germany)
3. Pacific Bioscience Laboratories, Inc. (United States)
4. Vanity Planet (United States)
5. Conair Corporation (United States)
6. Foreo AB (Sweden)
7. MiroPure (United States)
8. Spa Sciences (United States)
9. Remington Products Company LLC (United States)
10. Shenzhen Voyor Electronic Co., Ltd. (China)