Elderberry Supplement Market Size (2022 – 2030)

In 2022, the Global Elderberry Supplement Market was valued at USD 1.2 billion and is projected to reach a market size of USD 1.77 billion by 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 5%.  The medical benefits such as its usefulness in treating respiratory illness and elderberry supplements being extracted from organic sources are major market proponents driving the market growth.

INDUSTRY OVERVIEW

Sambucus plants belong to the genus Elderberry, which can be huge shrubs or small trees. Elderberry extract, or elderberry bushes, are used for both medicinal and culinary uses, as well as in wine, jam, and syrup. Elderberry extract or elderberry bushes are used for wine, jam, and syrup, among other gastronomic and medical applications. Elderberry juice is a naturally occurring food dye that contains flavonoid cyanidin. Although elderberries are native to Europe, they are currently mostly grown in North America. A fully developed tree's blossoms and berries are used to make medication. Elderberry extract is used to treat wounds naturally and treat water retention, congestion, and soreness. Flavonoids, which give food its color and act as antioxidants, are found in elderberries. Elderberry extract sales are boosted by people choosing natural remedies over synthetic ones.

Elderberry is also used to make supplements. During the anticipated period, the health and wellness segment's share of the elderberry market will expand significantly. Elderberries have a strong phytonutrient profile that allows them to boost immunity and offer other health advantages including treating colds, flu, and other ailments. As a result, elderberry is utilized in a variety of vitamins and health tonics. The usage of elderberry in various herbal supplements has increased with the growing popularity of healthy lifestyles and diets. The most popular use for elderberry is as a natural cold and flu treatment. According to some studies, it could shorten the cold's length and symptoms. For instance, 2016 research looked at the effects of elderberry on persons who contracted a cold after flying. Elderberry supplements were taken for 10 days previous to travel through 5 days following travel, and participants reported fewer symptoms overall and a two-day reduction in cold symptoms. Comparable to this, a 2019 meta-analysis of 180 participants found that taking elderberry supplements significantly improved upper respiratory symptoms. The capability of elderberries to lessen inflammation has also been evaluated in research. Elderberries are a good source of antioxidants, much as most berries. These fruits specifically contain the phenolic acids gallic acid and gentilic acid, as well as the flavonoids anthocyanin, rutin, and quercetin. 4

It is not unusual that some studies have connected elderberry to decreased levels of inflammation in animals because antioxidants help to lessen inflammation throughout the body. Thus, numerous benefits related to elderberry have encouraged the general public to consume the elderberries for health benefits which is consequently driving the market forward.

COVID-19 IMPACT ON THE ELDERBERRY SUPPLEMENT MARKET

The global nutritional advancement of consumers has been severely hampered by the COVID-19 epidemic. The elderly, women, and children, who are among the most vulnerable segments of society, have suffered the most as a result of COVID-19's prolonged persistence. From a commercial standpoint, COVID-19 is significantly reducing business activity, especially in the consumer sector. Dietary supplements are one industry that defies this pattern. As interest in general health and wellbeing has grown, so has consumer demand for different dietary supplements. Traditional uses of elderberry include both prevention and treatment of respiratory issues. Elderberry supplements have been popular to cure or prevent sickness during the COVID-19 pandemic, but there has also been worry that they may overstimulate the immune system and raise the danger of a "cytokine storm" due to elderberry consumption.

MARKET DRIVERS: 

The health benefits associated with elderberry consumption are fueling the market growth

The health advantages of elderberries are one of the main elements fueling industry expansion. Elderberry has long been regarded as a medicinal plant with a wealth of nutrients. Elderberries include 73 g of calories per 100 g, 18.40 g of carbohydrates, 0.66 g of protein, 0.50 g of fat, 38 mg of calcium, and 7 g of dietary fiber. Additionally, it is a good source of antioxidants, vitamins, and minerals including iron, potassium, vitamin C, and vitamin A. Products made from elderberries are frequently linked to health advantages, including the relief of cold and flu symptoms. Powder, extract, pills, and capsules are the most common forms in which the items are taken. Vendors have been introducing new elderberry products to spur market expansion due to the variety of health advantages.

The increasing popularity of vegan diets is another factor supporting the elderberry market growth

Another element contributing to the elderberry market share increase is the rise in popularity of vegan diets. The vegan population base has grown significantly over the world as a result of greater awareness of the sustainability dilemma and animal agriculture as well as changing dietary preferences. In the US, people frequently adhere to vegan and plant-based dietary trends. The demand for plant-based diets, including vegetables, superfruits, and herbal supplements, has surged as a result of the rise in the number of vegans. Additionally, people's hectic lifestyles have driven them to choose convenience meals, dietary supplements, and foods high in protein and fiber (RTE) and nutrients. The demand for herbal supplements including elderberry, wheatgrass, and turmeric products is anticipated to rise as a result of this circumstance. Thus, the elderberry market is anticipated to experience considerable growth as the vegan movement picks up steam.

MARKET RESTRAINTS:

The availability of substitute products may consequently affect the elderberry supplement market

During the projection period, the elderberry market will face significant challenges from the rising popularity of alternative products. Elderberry is a superfruit with a variety of therapeutic and dietary uses, which has led to its use in food, supplements, and wine. However, the growing usage of replacement goods like cranberries, blueberries, and acai berries has reduced its appeal. Because elderberries are not widely available worldwide, this condition has developed. Acai berries have several useful qualities, including antioxidants and important fatty acids like omega-6 (linoleic acid) and omega-9 (oleic acid). Acai berries are a perfect diet for endurance sports, which require a lot of stamina and energy due to their gradual energy release. The expansion of the elderberry market is significantly hampered by the rising acceptance of alternatives.

ELDERBERRY SUPPLEMENT MARKET REPORT COVERAGE:

This research report on the Elderberry Supplement Market has been segmented and sub-segmented based on Product, By Distribution Channel and By Region.

ELDERBERRY SUPPLEMENT MARKET – BY TYPE

• Capsules
• Tablets
• Powder
• Soft gels
• Liquid
• Others

Based on the type, the elderberry supplement market is segmented into Capsules, Tablets, Powder, Soft gels, Liquid and Others. In 2021, the tablet market category had a major proportion of the sales share, dominating the industry. Due to their longer shelf lives, lower prices, and greater convenience, the majority of vendors produce elderberry supplements in tablet form. During the projection period, it is also projected that the segment will be driven by the immune health supplements that are becoming more and more popular in tablet form due to their simple and precise dose.

ELDERBERRY SUPPLEMENT MARKET - BY DISTRIBUTION CHANNEL

• Pharmacies/Drug Stores
• Supermarkets and Hypermarkets
• E-commerce
• Others

Based on the distribution channel, the elderberry supplement market is segmented into Pharmacies/Drug Stores, Supermarkets and Hypermarkets, E-commerce and Others. In 2021, the category of pharmacies and drugstores dominated the market and accounted for 58.9% of total sales. The biggest sales of the items in pharmacies or drug shops are anticipated to increase as a result of increasing customer desire and the accessibility of a wide range of products. Due to steep discounts and the accessibility of a broad selection of goods in the areas of North America and Europe, supermarkets and hypermarkets retained a sizable revenue share in 2021. Additionally, it is projected that the expansion of supermarkets in developing nations would fuel the segment's rise over the forecasted years. However, because of the increasing use of e-commerce channels for supplement purchases, the e-commerce category is predicted to increase at a CAGR of 12.1% throughout the projection period. Over the projection year, the industry is also anticipated to be driven by a sharp rise in the number of e-commerce merchants as a result of the COVID-19 epidemic.

ELDERBERRY SUPPLEMENT MARKET - BY REGION

• North America
• Europe
• The Asia Pacific
• Latin America
• The Middle East
• Africa

By region, the Elderberry Supplement Market is grouped into North America, Europe, Asia Pacific, Latin America, The Middle East and Africa. In terms of revenue share for the market in 2021, the European market led the market. During the projection period, Europe will account for 44% of market growth. The major European markets for elderberry are Germany, Austria, Italy, and Denmark. The increased awareness of COVID19 and various government program to increase population immunity are the main drivers of this region's sizable revenue share. Elderberry supplements help boost the respiratory and are therefore being widely consumed by people. Additionally, increased per capita income in European nations like the U.K., Germany, and France as well as rising consumer spending on supplements to boost the body’s immune system are the main factors projected to contribute to the considerable market expansion in this area.

The North American market also contributed significantly to the market growth. The factors set to drive regional expansion in the Elderberry supplements market over the projected years are the greatest immune health supplement customer base and rising individual awareness. Additionally, a rising tendency among Americans to purchase preventative supplements is anticipated to fuel market expansion in this area. Moreover, veganism and plant-based diets are popular dietary fads in the US. The growth in the number of vegans has resulted in a boom in demand for plant-based diets, including vegetables, superfruits, and herbal supplements. Aside from that, people's busy lives have led them to favor convenience foods, dietary supplements, and foods rich in protein, fiber, and minerals. As a result of this situation, it is projected that demand for herbal supplements including elderberry, wheatgrass, and turmeric products would increase. Thus, it is projected that as the vegan movement gains traction, the elderberry market will expand significantly.

ELDERBERRY SUPPLEMENT MARKET - BY COMPANIES

Some of the major players operating in the Elderberry Supplement Market include:

1. PHARMACARE US INC.
2. NATURE'S WAY PRODUCTS, LLC.
3. GAIA HERBS
4. PUKKA HERBS
5. NUTRAMARKS INC.
6. GENERAL NUTRITION CENTERS, INC.
7. OTHERS

NOTABLE HAPPENING IN THE ELDERBERRY SUPPLEMENT MARKET

• PRODUCT LAUNCH- MegaFood, a vitamin and supplement company that effectively blends important nutrients with real food, announced the release of Elderberry Zinc Immune Support* Syrup in June 2021 as the newest product in their Immune Health line of goods. Elderberry and zinc are combined in a tasty syrup to maintain a strong immune system for the entire family, starting at age four.
• PRODUCT LAUNCH- In June 2021, Growve, a top brand aggregator and owner of well-known natural wellness and body care brands, celebrated the successful launch and omnichannel distribution of its award-winning Fruily Organic Real Fruit Gummies. Additionally, the business disclosed that more than 15,000 retail shops in North America have already expressed a strong commitment to the nutritionally sound and creative product range for families.
• PRODUCT LAUNCH- In March 2020, INS Farms announced the introduction of Eldermune in two grades: conventional and certified organic. Eldermune is a product that was created by INS Farms and will only be distributed by NutriScience.