Edible Hibiscus Market Size (2023 – 2030)

The Global Edible Hibiscus Market was estimated to be worth USD 5.24 Billion in 2023 and is projected to reach a value of USD 7.77 Billion by 2030, growing at a fast CAGR of 5.8% during the outlook period 2024-2030.

The market for hibiscus plant products developed specifically for human consumption is known as the edible hibiscus market. This covers items like hibiscus tea, beverages with hibiscus flavors, dishes with hibiscus flavors, and other hibiscus-based goods. Due to growing consumer knowledge of the health advantages of hibiscus, including its high antioxidant content and potential to decrease blood pressure and cholesterol levels, the market for edible hibiscus products is expanding quickly worldwide. Demand for hibiscus-based goods is also being driven by the rising popularity of natural and organic cuisine. The hibiscus industry is highly fragmented, with numerous small manufacturers and suppliers operating in various parts of the globe.

In tropical and subtropical areas, edible hibiscus, sometimes referred to as Roselle, is a flowering shrub that is commonly cultivated. The plant is used to make sauces, jams, jellies, jams, teas, and juices among other things. As customers' interest in exotic and healthful foods increases, the market for edible hibiscus is expanding.

Global Edible Hibiscus Market Drivers:

Growing awareness of natural and plant-based ingredients boosts demand for edible hibiscus:

• Hibiscus that can be consumed has several health advantages and is high in antioxidants. It helps to lower inflammation, improve digestion, lower blood pressure, and strengthen the immune system. Due to these health advantages, people who are concerned about their diet are buying more edible hibiscus products. The advantages of using natural and plant-based substances are growing in popularity with consumers. The demand for natural and plant-based food items, especially those manufactured from edible hibiscus, has increased as a result. The unusual flavor of edible hibiscus makes it a popular ingredient in teas, juices, jams, and sauces, among other dishes. The market for edible hibiscus products has grown in response to the rising desire for unusual and exotic flavors.

Increased Raw Material Availability Boosting Production and Availability of Edible Hibiscus Products:

• The worldwide food and beverage market is growing, and producers are looking for novel and creative ingredients to set their goods apart. A distinctive flavor profile and a number of health advantages make edible hibiscus a popular product with producers. Enhanced raw material accessibility: Access to raw materials has improved, making it simpler for producers to find edible hibiscus. As a result, there are now more edible hibiscus products on the market.

Global Edible Hibiscus Market Challenges:

Since edible hibiscus is a seasonal crop, only certain periods of the year may have access to it. This can make it difficult for producers to keep a steady supply of edible hibiscus products available all year long. Although edible hibiscus has a distinctive flavor and a number of health advantages, many people are not familiar with the ingredient. Manufacturers may find it difficult to market and sell their edible hibiscus products due to a lack of consumer awareness. For edible hibiscus products, the supply chain might be complicated, especially if the ingredient comes from many geographical locations. Longer lead times and higher expenses may follow from this. Edible hibiscus prices can fluctuate based on a variety of elements, including the weather, supply and demand, and world politics.

Global Edible Hibiscus Market Opportunities:

Manufacturers have a chance to create cutting-edge goods with edible hibiscus in them. For instance, hibiscus can be used to flavor teas, juices, jams, sauces, and other food and beverage products. Manufacturers can play with various mixtures and compositions to develop distinctive goods that appeal to customers. The edible hibiscus market has enormous growth potential in emerging markets like Asia and Africa. Consumers are becoming more interested in the component due to the long history of the use of edible hibiscus in traditional medicine and food in these areas. Edible hibiscus has a chance to establish itself as a natural and nutritious element thanks to the expanding interest in health and wellness.

COVID-19 Impact on Global Edible Hibiscus Market:

The pandemic's effects on the world market for edible hibiscus are conflicting. On the one hand, the pandemic has affected the manufacture and distribution of edible hibiscus products by upsetting global supply lines and creating logistical difficulties. On the other hand, the pandemic has also raised consumer demand for organic and healthful food and drink items, including hibiscus-infused beverages. The supply chain for edible hibiscus products has been affected by the pandemic's effects. The supply chain has been affected by border closures and transit limitations, making it challenging for businesses to procure raw materials and distribute finished goods. The need for edible hibiscus products in the food service sector has decreased as a result of the closing of cafes and restaurants. The epidemic has also raised consumer demand for all-natural, healthful food and drink items, including hibiscus-infused beverages. Since the pandemic, people have been more interested in health and wellness and are looking for natural substances and solutions that might strengthen their immune systems.

Global Edible Hibiscus Market Recent Developments:

• In October 2022, an international supplier of ingredients introduced a new line of hibiscus extracts. Teas, juices, and energy drinks are just a few of the possibilities for extracts in food and beverage production.
• In January 2022, a US-based manufacturer of herbal products recently unveiled a new range of skincare items based on hibiscus. Hibiscus face serum, hibiscus face mist, and hibiscus lip balm are among the products in the collection; they are all positioned as natural and organic skincare products.
• In August 2022, in 2021, a US-based tea manufacturer increased the variety of hibiscus tea items it offered. Hibiscus Mango and Hibiscus Lavender are two of the new hibiscus-based herbal tea blends that the company has released.

EDIBLE HIBISCUS MARKET REPORT COVERAGE:

Global Edible Hibiscus Market Segmentation:

Global Edible Hibiscus Market Segmentation: By Product Type

• Hibiscus tea
• Hibiscus powder
• Hibiscus capsules
• Hibiscus extract
• Others

The most popular hibiscus product category on the market is hibiscus tea. It has a sour, acidic flavor and is produced from dried hibiscus blossoms. The health advantages of hibiscus tea include its capacity to improve digestion, decrease blood pressure, and strengthen the immune system. It is frequently utilized as a natural flavoring agent in a number of food and beverage products and is popularly enjoyed as a hot or cold beverage. The dried and crushed hibiscus flower is used to make hibiscus powder. It is frequently used in a range of culinary products, such as baked goods, confectionery, and beverages, as a natural food coloring agent and flavor enhancer. Due to its ability to nourish skin, hibiscus powder is widely utilized in cosmetic and personal care products. Taking hibiscus as a dietary supplement is easy with hibiscus pills. They are frequently advertised as a natural treatment for a number of ailments, such as inflammation, excessive cholesterol, and hypertension. For its flavor and health advantages, hibiscus extract is a concentrated version of hibiscus that is utilized in many food and beverage applications. It is frequently used in juices, smoothies, and energy drinks as a natural coloring and flavoring component.

Global Edible Hibiscus Market Segmentation: By Application

• Food and Beverage
• Cosmetics and Personal Care
• Pharmaceuticals

Hibiscus is being used more frequently in a variety of applications as a result of the rising demand for natural and healthful ingredients in the food and beverage sector. Hibiscus is utilized more frequently in cosmetics and personal care items such as shampoos, conditioners, lotions, and creams due to its well-known advantages for the skin. Hibiscus is a popular component in cosmetics and personal care products due to its anti-inflammatory and antioxidant effects. Numerous health advantages of hibiscus include its capacity to reduce cholesterol and blood pressure. As a result, pharmaceutical items like supplements, pills, and capsules are increasingly using it.

Global Edible Hibiscus Market Segmentation: By End-User

• Commercial End-Users
• Residential End-Users

Restaurants, cafes, motels, and other food and beverage-related businesses that use edible hibiscus as an ingredient are all included in this section. Due to the rising demand for natural and nutritious ingredients in the food service industry, the commercial segment dominates the worldwide edible hibiscus market. Commercial applications of edible hibiscus give food and beverage items a distinctive flavor character and additional health advantages. Individual customers who buy edible hibiscus products for home use are included in this market group. Due to rising interest in natural and organic food and beverage items as well as growing knowledge of the health advantages of edible hibiscus, the residential market is also expanding quickly. Consumers can buy edible hibiscus items from supermarkets, specialty shops, convenience stores, and online retail channels. The residential segment can be divided further into online and offline channel sub-segments.

Global Edible Hibiscus Market Segmentation: By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America

The market is being propelled by the rising demand for organic, healthy food and drink items as well as the rising acceptance of hibiscus-based beverages such as hibiscus tea.

The market is fuelled by the rising interest in natural, organic, and food-based products as well as the widespread use of hibiscus-based items in local dishes. As consumers become more aware of the health advantages of hibiscus-based goods, the market is being pushed by the rising demand for natural and nutritious food and beverage items. As consumers become more aware of the health advantages of hibiscus-based goods, the market is being pushed by the rising demand for natural and nutritious food and beverage items.

Global Edible Hibiscus Market Key Players:

1. Wild Hibiscus Flower Company
2. Mountain Rose Herbs
3. Yumy Asia
4. Green Hill Tea
5. Flor de Jamaica
6. The Republic of Tea
7. Hula Girl Foods
8. Hibiscus Express
9. Ecoideas
10. HerbaKraft Inc.
11. Naturalin Bio-Resources Co. Ltd.
12. Phyto Life Sciences P. Ltd.
13. Shaanxi Jintai Biological Engineering Co. Ltd.
14. Hunan Huakang Biotech Inc.
15. Hunan Sunfull Bio-tech Co. Ltd.