Eco-Friendly Notebook Market Research Report – Segmented By Material Type (Recycled Paper, Bamboo, and Others); By Distribution Channel (Offline and Online); By End User (Educational Institutions, Corporate Sector, Governmental Organizations, and Others); and Region- Size, Share, Growth Analysis | Forecast (2024 – 2030)

Eco-Friendly Notebook Market Size (2024 – 2030)

The Global Eco-Friendly Notebook Market was valued at USD 257.5 million and is projected to reach a market size of USD 316.69 million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 3%.

Eco-Friendly Notebook Market

Notebooks that are made out of trees have certain disadvantages to our environment causing concerns like deforestation, climate change, emission of greenhouse gases, and carbon footprint. To tackle this, presently, with technological advancements and initiatives taken by many companies, this market is seeing notable growth. Shortly, with growing awareness, innovations, regulatory standards, and other research activities, this market will see substantial development.

Key Market Insights:

According to GlobeNewswire, the paper recycling market, currently worth $45.5 billion, is expected to be worth $56.2 billion by 2025.

A report in November 2021, stated that the phrase eco-friendly notepad increased by 900% over the last three months.

The area afforested in 2022 was 2,273 hectares, a 13% increase from 2,016 hectares afforested in 2021.

As per Statista, globally, about 44 percent of consumers said they were more likely to buy from a brand with a clear commitment to sustainability in 2021.

It was reported that India generates 960 million tonnes of waste each year. A lot of this is due to its unrecyclable nature, resulting in landfills awaiting decomposition. This affects several industries including manufacturing, healthcare, and agriculture.  New-age homegrown brands are taking it upon themselves to change this by implementing and incorporating sustainability as well as other effective solutions.

Eco-Friendly Notebook Market Drivers:

Growing environmental concerns are helping with the market expansion.

Conventional notebooks are associated with a lot of tree cutting, climate change, and pollution, disrupting the ecological balance. Eco-friendly notebooks have advantages like saving energy, reducing emissions, using less water, recycling nature, reducing the waste of resources as well and landfilling. These books are made from recycled and sustainable materials which include bamboo, degradable plastics, hemp, and other materials. The materials used are durable, flexible, and have good plasticity. Additionally, they are waterproof, dustproof, and shockproof. Moreover, these notebooks have a smaller size, are simple, have an attractive design, and are available in many colors. Furthermore, they have a longer shelf life making them an apt choice. All these benefits make them a suitable eco-friendly choice raising their adoption.

Initiatives being taken by many firms are aiding the progress.

Many companies and organizations have come forward to come up with suitable solutions to live a sustainable life. Additionally, many startups are focusing on finding answers to specific problems. Marketing is being given prominence to encourage students, homemakers, and other professionals to use these notebooks for their day-to-day activities. Moreover, these notebooks are promoted during various important seminars, meetings, events, and other programs. Furthermore, environmentalists and other activists are playing a crucial role in making the public aware of these choices through social media and education campaigns. Through these steps, consumer awareness is being increased helping the market to flourish.

Governmental rules and regulations are contributing to the market's development.

Due to various environmental issues that are caused by manufacturing paper, Governmental agencies have come up with stringent guidelines and effective solutions to reduce these concerns. There is a focus on the implementation of strategies that help in leading a sustainable life. Over the years, many companies have come up with innovative solutions to prevent the exhaustion of resources. Many awards, funding, and other grants are awarded for notable creations which help mankind. Due to these measures and support, it is predicted that the market for eco-friendly notebooks will rise

Eco-Friendly Notebook Market Restraints and Challenges:

Costs, finite awareness, and availability of assets are the main concerns that the market is currently experiencing.

One of the biggest barriers in the market is the production-related price. Sustainable materials usually require more money than traditional ones. This can demotivate the manufacturers from manufacturing these notebooks. Secondly, this is a new market having limited popularity. Since conventional notebooks have been in demand for a long time, more consumers are inclined towards buying traditional notebooks. This can lead to losses along with increasing competition. Thirdly, limited availability is another hindrance. Companies are still at square one and need more years to expand their product lines. Along with this, they may face challenges regarding resource availability, recycling methods, and other related issues.

Eco-Friendly Notebook Market Opportunities:

Educational institutions and universities are promoting the use of eco-friendly notebooks. This motivates the students and helps with the advertising of these books. Companies are therefore going for partnerships with many schools and colleges. Secondly, online retail and other offline channels are being prioritized to expand the market. These notebooks are now available on many websites and other shopping apps helping the consumer to be aware of these products. Apart from this, a focus on global expansion especially in regions with climate issues and other environmental problems is being given utmost prominence.




Market Size Available

2023 - 2030

Base Year


Forecast Period

2024 - 2030



Segments Covered

By Material Type, Distribution Channel, End User, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

Moleskine, Papier, Leuchtturm1917, Rhodia Rocketbook, Ecojot, Life Unplugged Bambook, Eco Paper, Nuuna

Eco-Friendly Notebook Market Segmentation: By Material Type

  • Recycled Paper

  • Bamboo

  • Others

Based on material type, recycled paper is the largest segment in the market. This is because of their cost effectiveness, reduction in landfilling, durability, longevity, lesser energy and water consumption, lower carbon footprint, Governmental certifications, and demand. However, bamboo is the fastest growing owing to quicker growth, minimal requirement of water, greater strength, moisture, UV resistance, and a lighter weight.

Eco-Friendly Notebook Market Segmentation: By Distribution Channel

  • Offline

  • Online

Based on distribution channels, online retail is both the largest as well as the fastest-growing in the market. This is because of factors like higher availability, discounts, presence of popular companies, and ease of shopping from the comfort of our houses, a wider range of products, and an expanding online presence globally.

Eco-Friendly Notebook Market Segmentation: By End User

  • Educational Institutions

  • Corporate Sector

  • Governmental Organizations

  • Others

Based on end users, educational institutions which include schools, colleges, and universities were the largest growing end users in the market. This is because of their extensive need to jot down the lessons learned, awareness and programs, collaborations with firms, and social media influence regarding the protection of our environment. However, the corporate sector is the fastest growing owing to reasons like conferences, promotions, meetings, partnerships, and increasing interest in sustainability.


Eco-Friendly Notebook Market Segmentation: Regional Analysis

  • North America

  • Asia-Pacific

  • Europe

  • South America

  • Middle East and Africa

Based on region, Europe is one of the largest growing in this market. However, North America is also among the top leading regions with the United States and Canada dominating the market. Europe is estimated to hold a rough share of 30%. The success of Europe is due to factors like sustainability initiatives, research facilities, the presence of a greater number of companies, recycling facilities, demand, and economic growth. Countries like Germany, Italy, and France are the notable ones. However, Asia Pacific is one of the fastest-growing regions with countries like China, Japan, and India at the forefront. This region holds an approximate share of 17%. Governmental policies, rising awareness, consumer demand, focus on eco-friendly measures, economic development, greater production, innovative startups, and manufacturing facilities are boosting the market.

COVID-19 Impact Analysis on the Global Eco-Friendly Notebook Market:

The outbreak of the virus had a positive impact on the market. People realized the need to protect our environment. A major reason for this was the statistics released during the pandemic which showed relatively lesser pollution levels and reduction of other gases. As per a report by the International Monetary Fund, emissions of carbon dioxide and other greenhouse gases plunged by 4.6 percent in 2020. This motivated the public to take a step towards sustainability. Moreover, with lockdowns, movement restrictions, and social isolation being the new norm, people started leaning towards hobbies and upskilling themselves. This included awareness about recycling and the creation of sustainable products. Remote learning encouraged people to use sustainable notebooks. Layoffs were common during the COVID-19 pandemic, due to restraints on the finances of the organization. This made few people lean towards having their startups and firms which helped in finding solutions regarding environmental harm. Apart from this, due to the shutting down of units and companies to prevent the spreading of the virus, a shift towards digitalization was observed. E-commerce trade was the new way for local vendors and other suppliers to generate profits.

Latest Trends/ Developments:

Companies in this industry are driven to increase their market share using a variety of tactics, including alliances, investments, and acquisitions. Along with maintaining competitive pricing, businesses are paying much to advance the existing options as well as finding greener alternatives. This has also led to greater enlargement.

Innovative materials are being looked upon for these notebooks. Cost and other features like longevity as well as sustainability in being given importance while focusing on the advanced materials. This is being done by research and developmental activities to find efficient solutions. Along with this customization and creativity are being renowned.

Key Players:

  1. Moleskine

  2. Papier

  3. Leuchtturm1917

  4. Rhodia

  5. Rocketbook

  6. Ecojot

  7. Life Unplugged

  8. Bambook

  9. Eco Paper

  10. Nuuna

  • In June 2023, J&J Green Paper and Sintesa Group formed a strategic Partnership to produce Eco-Friendly Paper Coating and Combat Global Plastic Waste. The joint venture aimed to leverage the patented technology of JJGP and the unparalleled leadership of the Sintesa Group to build worldwide production capacity for JANUS®, an eco-friendly coating for paper packaging developed by JJGP that replaced polyethylene and its related environmental hazards.
  • In June 2022, a report was published about a company called Rescript which provided an eco-conscious solution to all basic stationery needs. By 2025, they envisioned saving 30,000 trees and 6, 00, 00,000 crore liters of water through Rescript.
  • In September 2021, a report published that through a partnership with 1% For the Planet, one percent of sales of EcoSmart products would be donated to nonprofit organizations.

Chapter 1. Eco-Friendly Notebook Market – Scope & Methodology
1.1    Market Segmentation
1.2    Scope, Assumptions & Limitations
1.3    Research Methodology
1.4    Primary Sources
1.5    Secondary Sources
 Chapter 2. Eco-Friendly Notebook Market – Executive Summary
2.1    Market Size & Forecast – (2023 – 2030) ($M/$Bn)
2.2    Key Trends & Insights
           2.2.1    Demand Side
           2.2.2    Supply Side
2.3    Attractive Investment Propositions
2.4    COVID-19 Impact Analysis
 Chapter 3. Eco-Friendly Notebook Market – Competition Scenario
3.1    Market Share Analysis & Company Benchmarking
3.2    Competitive Strategy & Development Scenario
3.3    Competitive Pricing Analysis
3.4    Supplier-Distributor Analysis
 Chapter 4. Eco-Friendly Notebook Market Entry Scenario
4.1    Regulatory Scenario
4.2    Case Studies – Key Start-ups
4.3    Customer Analysis
4.4    PESTLE Analysis
4.5    Porters Five Force Model
           4.5.1    Bargaining Power of Suppliers
           4.5.2    Bargaining Powers of Customers
           4.5.3    Threat of New Entrants
           4.5.4    Rivalry among Existing Players
           4.5.5    Threat of Substitutes
 Chapter 5. Eco-Friendly Notebook Market – Landscape
5.1    Value Chain Analysis – Key Stakeholders Impact Analysis
5.2    Market Drivers
5.3    Market Restraints/Challenges
5.4    Market Opportunities
 Chapter 6. Eco-Friendly Notebook Market – By Material Type
6.1    Introduction/Key Findings   
6.2    Recycled Paper
6.3    Bamboo
6.4    Others
6.5    Y-O-Y Growth trend Analysis By Material Type
6.6    Absolute $ Opportunity Analysis By Material Type, 2024-2030
 Chapter 7. Eco-Friendly Notebook Market – By End User
7.1    Introduction/Key Findings  
7.2    Educational Institutions
7.3    Corporate Sector
7.4    Governmental Organizations
7.5    Others
7.6    Y-O-Y Growth  trend Analysis By End User
7.7    Absolute $ Opportunity Analysis By End User, 2024-2030
 Chapter 8. Eco-Friendly Notebook Market –  By Distribution Channel
8.1    Introduction/Key Findings
8.2    Offline
8.3    Online
8.4    Y-O-Y Growth trend Analysis By Distribution Channel
8.5    Absolute $ Opportunity Analysis By Distribution Channel, 2024-2030
 Chapter 9. Eco-Friendly Notebook Market , By Geography – Market Size, Forecast, Trends & Insights
9.1    North America
           9.1.1    By Country
           9.1.2    By Material Type
           9.1.3    By Distribution Channel
           9.1.4    By End User
           9.1.5    Countries & Segments - Market Attractiveness Analysis
9.2    Europe
           9.2.1    By Country
                Rest of Europe
           9.2.2    By Material Type
           9.2.3    By Distribution Channel
           9.2.4    By End User
           9.2.5    Countries & Segments - Market Attractiveness Analysis
9.3    Asia Pacific
           9.3.1    By Country
                South Korea
                Australia & New Zealand
                Rest of Asia-Pacific
           9.3.2    By Material Type
           9.3.3    By Distribution Channel
           9.3.4    By End User
           9.3.5    Countries & Segments - Market Attractiveness Analysis
9.4    South America
           9.4.1    By Country
                Rest of South America
           9.4.2    By Material Type
           9.4.3    By Distribution Channel
           9.4.4    By End User
           9.4.5    Countries & Segments - Market Attractiveness Analysis
9.5    Middle East & Africa
           9.5.1    By Country
                United Arab Emirates (UAE)
                Saudi Arabia
                South Africa
                Rest of MEA
           9.5.2    By Material Type
           9.5.3    By Distribution Channel
           9.5.4    By End User
           9.5.5    Countries & Segments - Market Attractiveness Analysis
 Chapter 10. Eco-Friendly Notebook Market – Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
10.1    Moleskine 
10.2    Papier 
10.3    Leuchtturm1917 
10.4    Rhodia 
10.5    Rocketbook 
10.6    Ecojot
10.7    Life Unplugged 
10.8    Bambook 
10.9    Eco Paper 
10.10    Nuuna

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Frequently Asked Questions

The Global Eco-Friendly Notebook Market was valued at USD 257.5 million and is projected to reach a market size of USD 316.69 million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 3%.

 Growing environmental concerns, initiatives being taken by many firms, and Governmental rules & and regulations are the main drivers propelling the Global Eco-Friendly Notebook Market.

Based on End User, the Global Eco-Friendly Notebook Market is segmented into Educational Institutions, Corporate Sector, Governmental Organizations, and Others.

Europe is the most dominant region for the Global Eco-Friendly Notebook Market.

 Moleskine, Papier, and Leuchtturm1917 are the key players operating in the Global Eco-Friendly Notebook Market.

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