Dried Oregano Market Research Report – Segmentation by Variety (Cuban Oregano, Golden Oregano, Greek Oregano, Italian Oregano, Mexican Oregano, Others); Nature (Conventional, Organic); Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, E-commerce, Others); and Region - Size, Share, Growth Analysis | Forecast (2023 – 2030)

Dried Oregano Market Size (2023-2030)

Global Dried Oregano Market is estimated to be worth USD 2.01 Billion in 2022 and is projected to reach a value of USD 3.06 Billion by 2030, growing at a CAGR of 5.4% during the forecast period 2023-2030.

Dried oregano is produced by drying fresh oregano leaves either under sunlight or utilizing a dehydrator. It is extensively utilized in diverse cuisines for its distinct and enchanting aroma. Commonly recognized as the "Pizza Herb," it is a vital ingredient in pizza-making. It is available in leaf or powder form, allowing individuals to pick based on their culinary choices. When contrasting fresh and dried oregano, the latter exhibits a potent smell and flavor, making it a popular choice. Fresh oregano exhibits dark green leaves akin to mint, while dried oregano appears brown with a crinkling sound. Both versions offer similar health benefits, but the intensified flavor of dried oregano gives it an advantage.

Dried oregano herb is highly regarded for its flavor-enhancing properties in cooking. It presents an extensive array of health benefits owing to its heightened levels of antioxidants and antibacterial properties. Dried oregano is acknowledged for its remarkable potential to alleviate and mitigate bone-related ailments like osteoporosis and even contribute to cancer prevention. Furthermore, incorporating dried oregano into a warm bowl of soup can effectually allay symptoms of cold, cough, and sore throat.

Global Dried Oregano Market Drivers:

The increasing demand for convenient food options is fueling the growth of the Global Dried Oregano Market.

In modern fast-paced lives, individuals are growingly opting for ready-to-eat meals and food products. Dried oregano allows consumers to relish appetizing and flavorsome foods that necessitate a bare minimum preparation time. The augmented demand for processed foods is also fueling market growth, as dried oregano enriches the taste of these products. Furthermore, dried oregano is readily available in various food service establishments, further propelling the market's expansion. Therefore, this factor drives the demand for dried oregano.

The extended shelf life of dried oregano is another factor contributing to the growth of the Global Dried Oregano Market.

The demand for dried oregano is propelling owing to the advancements in production technologies. Methods like vacuum and air drying have extended the shelf life of dried oregano when stored properly, allowing manufacturers and consumers to utilize them for longer periods. With its extended shelf life, dried oregano offers expanded possibilities and applications. 

Global Dried Oregano Market Challenges:

The Global Dried Oregano Market is encountering challenges, primarily in terms of the side effects of excessive consumption of oregano. Consuming too much oregano leads to harmful effects on health. Immoderate ingestion can give rise to severe skin irritation, provoke nausea, vomiting, and diarrhea, and lower blood sugar levels. Over the long term, excessive oregano consumption may induce severe damage to the heart and lungs. Thus, these challenges inhibit the growth of the Global Dried Oregano Market.

Global Dried Oregano Market Opportunities:

The market has a considerable opportunity owing to the augmenting demand for natural flavorings. Previously, synthetic ingredients were extensively utilized by food service establishments and the food processing industry to enrich the savor and appeal of their products. However, the rising consumer awareness regarding organic and clean-label products has led to a shift towards natural alternatives. Food manufacturers are now compelled to remove harmful synthetic ingredients and supersede them with natural options. This penchant for clean-label and organic products is making a notable impact across different sectors of the food industry, creating a profitable growth prospect for the market.

COVID-19 Impact on the Global Dried Oregano Market:

The Global Dried Oregano Market has been considerably influenced by the COVID-19 outbreak. As a result of strict lockdowns, travel restrictions, and social distancing measures, the demand for dried oregano has decreased. Delays in the opportune production and distribution of goods and services have also been caused by the pandemic's influence on the market's supply chain. Moreover, the demand for dried oregano further declined due to the shutdown of restaurants and other food service establishments. Despite these challenges, the market is likely to rebound alongside the global recovery from the pandemic.

Global Dried Oregano Market Recent Developments:

• In March 2023, McCormick & Company, Inc. unveiled a fresh and innovative design for its iconic red cap branded products, marking the first redesign in almost 40 years. Going beyond just a visual change, the new bottles, which have been tested and favored by consumers, cater to the growing demand for purchasing and cooking with the freshest herbs and spices.
• In May 2022, B&G Foods, Inc. successfully acquired Growers Express, LLC's frozen vegetable manufacturing operations. This acquisition encompasses inventory, equipment, a sublease for a manufacturing facility in Yuma, Arizona, and a warehouse facility lease in San Luis, Arizona. 
• In March 2022, The Watkins Co. unveiled the launch of its nationwide line of Bitters, offering the renowned flavor of Watkins products to cocktails and mocktails. These Bitters, introduced during a fall 2021 soft launch, stand out by being sustainably made with non-GMO ingredients, free from artificial colors or flavors, gluten-free, OK Kosher Certified, and proudly made in the USA.

DRIED OREGANO MARKET REPORT COVERAGE:

Global Dried Oregano Market Segmentation:

Global Dried Oregano Market Segmentation: By Variety

• Cuban Oregano
• Golden Oregano
• Greek Oregano
• Italian Oregano
• Mexican Oregano
• Others

In 2022, the Greek oregano segment held the highest market share. The growth can be attributed to the extensive utilization of Greek oregano in dishes containing tomato sauce like pizza, spaghetti, and lasagna. Greek oregano stands out for its exceptional quality and higher essential oil content, ascribed to propitious climate conditions in Greece. It outperforms the antioxidant levels present in multiple fruits owing to its abundance of antioxidants like carvacrol, thymol, and rosmarinic acid. Greek oregano also offers significant digestive benefits, especially when ingested with acidic or high-fiber foods, and studies indicate its potential in alleviating symptoms of diarrhea, pain, and bloating caused by stomach parasites. 

Global Dried Oregano Market Segmentation: By Nature

• Conventional
• Organic

In 2022, the conventional segment held the highest market share. The growth can be ascribed to the benefits that conventional dried oregano presents in contrast to organic dried oregano, including easy accessibility, wider availability, and cost-effectiveness. Conventional dried oregano's lower price compared to its organic counterpart makes it highly attractive to price-conscious consumers.

Global Dried Oregano Market Segmentation: By Distribution Channel

• Convenience Stores
• Supermarkets/Hypermarkets
• E-commerce
• Others

In 2022, the supermarkets/hypermarkets segment held the highest market share. The growth can be ascribed to the wider reach and accessibility of supermarkets/hypermarkets, allowing for a larger consumer base. Given the availability of an array of goods and substantial discounts on them, the need for supermarkets/hypermarkets has gone up, delivering consumers with a one-of-a-kind shopping experience.

Global Dried Oregano Market Segmentation: By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

The region of Europe held the largest share of the Global Dried Oregano Market in the year 2022. There is extensive cultivation of oregano in nations, such as Italy and Greece, owing to propitious climate conditions. France and Spain are among the major powerhouses in the global oregano export scene. There is vast utilization of dried oregano in several European dishes, including pizza, pasta, grilled vegetables and meat, Greek dishes, and traditional salads. Furthermore, Europe is home to several prominent market players, including Biotiva, Wajos GmbH, Ankerkraut GmbH, The Schwartz company, and Schuhbecks Gewürze.

The region of Asia-Pacific is anticipated to expand at the quickest rate over the forecast period owing to the increasing utilization of oregano in various continental dishes, China and India being among the major powerhouses in the global export scene, and the strong presence of the prominent market players, including Keya Foods International Pvt. Ltd., Paras Spices Pvt. Ltd., and NatureSmith Foods LLP.

Global Dried Oregano Market Key Players:

1. McCormick & Company, Inc. (United States)
2. Watkins Incorporated (United States)
3. Frontier Natural Products Co-op (United States)
4. Keya Foods International Pvt. Ltd. (India)
5. NatureSmith Foods LLP (India)
6. Cerez Pazari (Turkey)
7. B&G Foods, Inc. (United States)
8. Whole Foods Market, Inc. (United States)
9. Starwest Botanicals, Inc. (United States)
10. Paras Spices Pvt. Ltd. (India)