Digital Fertility Support Market Research Report – Segmentation by Product & Services (Smartphone Tracking Applications, Wearable devices, Digital Pregnancy Tests, Ovulation Prediction Kits, Telemedicine Services, Web-based Programs, SMS-based Tools, and Others), Type of Support Offered (Preconception Support, Infertility Support, and Pregnancy Support), End-User (Individuals, Couples, Healthcare Providers, and Others), Distribution Channel (Department Store, Healthcare Providers, Retail Pharmacy, E-Commerce, and Others), Mode of Operation (Standalone Applications, and Integrated Platforms); and Region - Size, Share, Growth Analysis | Forecast (2023 – 2030)

Digital Fertility Support Market Size (2023– 2030)

The Digital Fertility Support Market was valued at USD 1.5 billion in 2022 and is estimated to register a revenue of USD 2.88 billion by 2030. The market is anticipated to witness a compound annual growth rate (CAGR) of 8.5 % over the forecast period of 2023 - 2030. The dropping fertility rate, an increasing number of fertility clinics globally, technology improvements, and increased public-private investments, funding, and grants are all driving growth in the digital fertility support market.

Digital Fertility Support Market

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Increasing alcohol and drug consumption, increased stress levels, habitual smoking, obesity, environmental factors, and sedentary lifestyles have all been linked to an increased risk of infertility. Digital Fertility support solutions are services that assist in the treatment of infertility. Infertility can affect both men and women of childbearing age. The most prevalent reasons for male infertility are low sperm concentration or motility, both of which can be linked to hormonal imbalance. According to studies conducted by the American Society for Reproductive Medicine, the male spouse is responsible for sterility in roughly 40% of infertile couples, and approximately 85%–90% of these couples are treated with medications or require surgery. As a result, the digital fertility support market is likely to grow. In addition, the rise in infertility rates is connected to several conditions, including STDs and fertility-related maladies. As a result, increased infertility rates are projected to increase the digital fertility support industry shortly. 

In the healthcare sector, research and development for infertility treatment are constantly rising, which is predicted to improve digital fertility support market growth shortly. Healthcare treatment and service prices are generally high in wealthy nations such as the United States and Canada due to the availability of sophisticated healthcare systems. Highly complex tools and apps are utilised every day, all around the world, due to continual healthcare technology advancements. However, growing economies throughout the world, such as India and China, are providing tremendous potential to the fertility treatment market’s primary key players. Furthermore, improvements in healthcare infrastructure, as well as an increase in medical tourism due to lower treatment costs, are important contributors to enhancing development potential in developing nations throughout the world. All these factors are acting as a positive influence on the growth of the global digital fertility support market in the future.


The COVID-19 pandemic has posed a significant threat to the worldwide fertility treatment industry. The coronavirus pandemic is now causing a host of concerns to doctors and patients all around the world. The key obstacles faced by healthcare systems throughout the world are logistical concerns, treating patients with the disease, prioritising patients with comorbidities and pre-existing disorders, and safeguarding the public and hospital frontline employees from COVID-19 contamination.

During the early phases of the pandemic, authorities advised that all other medical treatments including fertility procedures be postponed. The proportion of persons conducting IVF cycles dropped by 90% during the COVID-19 pandemic. The virus spread has influenced fertility clinics, resulting in the cancellation of IVF treatments, as well as fertility decisions among couples that were considering IVF treatment before the pandemic. However, the fertility testing equipment industry was moderately affected as pregnancy rates increased in certain parts of the world. The market sales for at-home digital fertility testing kits had a moderate impact during the pandemic period.


Infertility is becoming more common throughout the world, which is propelling the digital fertility support market forward

Infertility cases among the population are becoming more common in countries like China, the United States, the United Kingdom, and India, which is anticipated to fuel demand for the digital fertility support market. The global fertility rate is continuously dropping due to a variety of issues, including an increasing tendency of late marriages and an increase in age-related infertility. Global fertility rates are predicted to fall to 2.4 children per woman by 2030, and 2.2 children per woman by 2050. Because of the diminishing conception rate, infertility treatment solutions that determine the reproductive window in males and females are in high demand. Infertility is becoming more common due to a tendency toward sedentary lifestyles, rising stress levels, and obesity among the general populace. As a result, the need for fertility solutions as a whole is anticipated to skyrocket.

Governments throughout the world are anticipated to enhance financing and take legislative steps to help the industry expand

Various governments and non-profit organisations in both developed and developing economies are actively assisting the general people by aiming to give low-cost fertility treatments. As a consequence, both public and commercial organisations are spending extensively on research and development of revolutionary fertility treatment processes, which is likely to have a positive influence on the growth of the digital fertility support market over the forecast period.


The high cost associated with fertility treatment is hampering the market development

Increased treatment costs associated with fertility therapy are a major impediment to the expansion of the digital fertility support industry. Only a tiny fraction of patients in underdeveloped nations can afford the treatment due to its high cost. As a result, these technology and solutions are seldom used, especially in developing countries which is acting as a restraint to the market growth




Market Size Available

2022 - 2030

Base Year


Forecast Period

2023 - 2030



Segments Covered

By Product & Services, Type of Support Offered, End User, Distribution Channel, Mode of Operation,  and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

Esco Micro Pte. Ltd, Ferring B.V., FUJIFILM Irvine Scientific, Genea Limited, Hamilton Thorne, Inc, Ihmedical A/S, INVO Bioscience, IVFTech Aps, Kitazato Corporation, LABOTECT GMBH, Medgyn Products, Inc, Merck KGaA, Rocket Medical PLC, Somatex Medical Technologies GmbH, Thermo Fisher Scientific, Vitrolife AB, ZEISS International

Digital Fertility Support Market Segmentation

Digital Fertility Support Market - By Product & Services:

  • Smartphone Tracking Applications
  • Wearable devices
  • Digital Pregnancy Tests
  • Ovulation Prediction Kits
  • Telemedicine Services
  • Web-based Programs
  • SMS-based Tools
  • Others

Based on products & services, the digital fertility support market has been segmented into – Smartphone Tracking Applications, Wearable Devices, Digital Pregnancy Tests, Ovulations Prediction Kits, Telemedicine Services, Web-based Programs, SMS-based Tools, and Others. During the projected period, the smartphone tracking application, web-based programs, and SMS-based tools segment are predicted to hold a significant position during the forecast period. The fast rate of growth can be attributed to technological developments and the existence of well-established businesses with diverse product offerings. The increased focus of participants on expanding their base through various online channels such as new equipment launches is anticipated to add to the segment's growth. Besides this, the wearable device segment is poised to grow substantially over the forecast period.

Digital Fertility Support Market - By Type of Support Offered

  • Preconception Support
  • Infertility Support
  • Pregnancy Support

In 2022, the pregnancy support segment held the highest market share due to people becoming more aware of the available support and services in the market. The primary reason for the segment’s growth can also be attributed to the increase in the usage of smart mobile tracking applications and advancement in the development of different fertility services among people.

Digital Fertility Support Market - By End-User

  • Individuals
  • Couples
  • Healthcare Providers
  • Others

By end-user, couples treatment held the highest proportion of the infertility treatment market in 2022. The couple infertility treatment industry is rising due to declining fertility rates, and people inclining toward healthcare providers, and clinics for treatment and fertility support. Also, the increased availability of various fertility treatment choices and an increase in the number of fertility clinics throughout the world are augmenting segment growth.

Digital Fertility Support Market - By Distribution Channel

  • Department Store
  • Healthcare Providers
  • Retail Pharmacy
  • E-Commerce
  • Others

In 2022, the Healthcare Provider segment accounted for the highest market share of the global digital menstruation care market due to most people preferring to consult doctors and medical staff physically or virtually to address the issues. In addition, E-commerce is anticipated to witness the fastest-growing CAGR during the forecast period, due to the growth of e-commerce websites and changes in consumer behaviours.

Digital Fertility Support Market - By Mode of Operation

  • Standalone Applications
  • Integrated Platforms

In 2022, the standalone applications segment held the largest market share. Due to their independent and robust nature, they can be used independently or can be successfully integrated into another environment. It does not require any separate software to operate and is fully functional on its own augmenting the demand for them in the global digital fertility support market.

Digital Fertility Support Market - By Region

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East and Africa

Geographically, North America dominates the fertility industry, owing to an increase in government and non-profit healthcare groups, such as Fertility Matters Canada, launching campaigns to promote awareness about drugs and fertility therapy. Such measures are also done to empower those who are unable to conceive by providing a platform for them to pursue their dreams of parenthood. Indeed, the target population is growing as a result of well-developed healthcare infrastructure in North American countries. Readily adopting novel technologies, rising disposable income, the prevalence of key market players, and sustained expansion in developed economies such as the United States are just a few of the primary drivers fuelling demand for the digital fertility support market in North America. In the upcoming years, the Asia Pacific fertility industry market is predicted to expand at a significant rate. In terms of revenue, the China fertility industry market is likely to lead the Asia Pacific region. Obesity and chronic illnesses and disorders are becoming more prevalent in APAC nations, which is driving market growth.

Digital Fertility Support Market - By Companies

To stay competitive in the market, market players are using a variety of methods such as mergers and acquisitions, partnerships, and new product releases to significantly contribute to market growth. Some of the prominent players operating in the digital fertility support market are:

  1. Esco Micro Pte. Ltd
  2. Ferring B.V.
  3. FUJIFILM Irvine Scientific
  4. Genea Limited
  5. Hamilton Thorne, Inc
  6. Ihmedical A/S
  7. INVO Bioscience
  8. IVFTech Aps
  9. Kitazato Corporation
  11. Medgyn Products, Inc
  12. Merck KGaA
  13. Rocket Medical PLC
  14. Somatex Medical Technologies GmbH
  15. Thermo Fisher Scientific
  16. Vitrolife AB
  17. ZEISS International

Latest Industry Developments

  • COLLABORATION- CooperSurgical signed a collaboration with Virtus Health in 2021 to expand its reproductive technologies, making sophisticated therapy more accessible to infertile couples.
  • COLLABORATION- Leading global firms Invo Bioscience, Trading Pvt ltd, and Medesole Healthcare signed a deal in 2020 to run specialised invocell fertility clinics in India.
  • COLLABORATION- Genea Biomedx (Australia) and Hamilton Thorne partnered in 2020 to commercialise Genea Biomedx's (Australia) reproductive products in the United States and Canada.

Chapter 1. DIGITAL FERTILITY SUPPORT MARKET– Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources


2.1. Market Size & Forecast – (2023 – 2030) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-19 Impact Analysis

      2.3.1. Impact during 2023 – 2030

      2.3.2. Impact on Supply – Demand

Chapter 3. DIGITAL FERTILITY SUPPORT MARKET– Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis


4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3 Customer Analysis

4.4. Porter's Five Force Model

       4.4.1. Bargaining Power of Suppliers

       4.4.2. Bargaining Powers of Customers

       4.4.3. Threat of New Entrants

       4.4.4. Rivalry among Existing Players

       4.4.5. Threat of Substitutes


5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 6. DIGITAL FERTILITY SUPPORT MARKET– By Product & Services

6.1.  Smartphone Tracking Applications

6.2. Wearable devices

6.3. Digital Pregnancy Tests

6.4. Ovulation Prediction Kits

6.5. Telemedicine Services

6.6. Web-based Programs

6.7. SMS-based Tools

6.8. Others

Chapter 7. DIGITAL FERTILITY SUPPORT MARKET– By Type of Support Offered

7.1. Preconception Support

7.2. Infertility Support

7.3. Pregnancy Support


8.1. Individuals

8.2. Couples

8.3. Healthcare Providers

8.4. Others

Chapter 9. DIGITAL FERTILITY SUPPORT MARKET– By Distribution Channel

9.1. Department Store

9.2. Healthcare Providers

9.3. Retail Pharmacy

9.4. E-Commerce

9.5. Others

Chapter 10. DIGITAL FERTILITY SUPPORT MARKET– By Mode of Operation

10.1 Standalone Applications

10.2. Integrated Platforms


11.1. North America

11.2. Europe

11.3.The Asia Pacific

11.4.Latin America

11.5. Middle-East and Africa

Chapter 12. DIGITAL FERTILITY SUPPORT MARKET– Company Profiles – (Overview, Product Portfolio, Financials, Developments)

12.1. Esco Micro Pte. Ltd

12.2. Ferring B.V.

12.3. FUJIFILM Irvine Scientific

12.4. Genea Limited

12.5. Hamilton Thorne, Inc

12.6. Ihmedical A/S

12.7. INVO Bioscience

12.8. IVFTech Aps

12.9. Kitazato Corporation


12.11. Medgyn Products, Inc

12.12. Merck KGaA

12.13. Rocket Medical PLC

12.14. Somatex Medical Technologies GmbH

12.15. Thermo Fisher Scientific

12.16. Vitrolife AB

12.17. ZEISS International

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Frequently Asked Questions

The healthcare provider segment is leading the digital fertility support market by distribution channel type

The factors driving the digital fertility support market are the rise in awareness and literacy rates of people and the increase in the purchasing power of the population

The global digital fertility support market size was estimated to be worth USD 1.5 billion in 2022 and is projected to grow to USD 2.88 billion by 2030.

The key players operating in the global market are: FUJIFILM Irvine Scientific, Genea Limited, Hamilton Thorne, Inc, Ihmedical A/S, INVO Bioscience, and IVFTech Aps

North American region is dominating the global digital fertility support market.

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