Defatted Rice Bran Market Size (2024 – 2030)

The Global Defatted Rice Bran Market was valued at USD 741.6 million and is projected to reach a market size of USD 912.07 million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 3%. 

A rice bran is a milled rice product that contains the seed coat. Defatted rice bran is rice bran that has had the majority of its fat or oil content removed. Defatted rice bran was primarily used only in animal feed in the past. But, in the present scenario owing to research and innovations there has been a mild incorporation of this food product in human diet in the form of cereals and snacks. In the near future, with rising popularity of vegetarian as well as vegan food and other health & wellness trends this market is expected to see a notable growth.

Key Market Insights:

Rice is an extremely important crop helping in the economy and trade of a majority of nations. Rice output reached a record 1308.37 lakh tonnes in 2022-23 which was 13.65 lakh tonnes greater than the previous year. This further rises the production of defatted rice bran.

In 2020, the market for rice bran derivatives was estimated to be around USD 5 billion.

The Sustainable Rice Platform encourages the cultivation of crops produced through sustainable means. In 2020, rice production produced through organic farming was more than 4 million metric tonnes.

Presently there here are more than 40,000 rice varieties being cultivated. Research is being carried out to evaluate the nutritional content of all these rice derivatives to widen the existing knowledge.

Industries like Food & Beverage, Personal Care & Cosmetics, Animal Feed can face issues regarding the quality, taste, and texture. Research activities are being carried out to tackle these issues and find suitable alternatives as well as improving the existing ones.

Defatted Rice Bran Market Drivers:

Associated health benefit is a major factor driving the market growth.

Defatted rice bran is rich in vitamins like vitamin B. They are rich in antioxidants, aid digestive health, have good source of proteins, fatty acids, fiber, starch, proteins, iron and polysaccharides. Few research articles indicate their role in lowering cholesterol thereby maintaining heart health. They are equipped with a lot of nutrients which provides an energy boost. Additionally, they help to control blood sugar, weight management and improve gut health. In animals, they help to enhance and accelerate of growth rate. Help in reducing cost of raising animal. All these benefits are favorable towards boosting the market expansion.

Rising popularity of veganism is helping in market enlargement.

Incorporation of plant-based diets in everyday life is veganism. According to a report by the UN in 2019 plant-based diets are known to prevent climate change. This motivated and encouraged a lot of environmentalists in implementing this diet as a part of their routine. Animal products are obtained in a harsh way causing a lot of pain to most of them. During the breakout of the corona virus, social media played an immense role in spreading information about the cruelty animal industry faced. A lot of users were shifting towards vegan based diets and supporting other individuals to do the same. Numerous nutritionists, researchers, and medical faculties have conducted sufficient research to determine if vegan diets had the required amount of balanced intake. A lot of alternatives with better taste and nutritional content helps in the flourishment of plant-based products. Furthermore, defatted rice bran promotes sustainability. During milling, rice bran is removed from the rice grain in order to make polished white rice. Instead of wasting the rice bran, it is further processed to make defatted rice bran. All these factors are extremely favorable for market development.

Defatted Rice Bran Market Restraints and Challenges:

Consumer acceptance, insufficient data, testing facilities, and associated costs are the major barriers which are currently being faced by this market.

Being a new product, acceptance by the consumers is one of the major challenges. Many of them fear about the threat and ill effects it can cause to the human body. There are not sufficient research papers providing much information about the new ingredient. Secondly, adhering to regulatory standards is a must which can be neglected by a lot of processing industries. Thirdly, there aren’t much testing facilities available for quality control of this product as of now. The purity and efficiency are often questioned. Furthermore, this food product can be subjected to a lot of price varying demotivating the consumers to buy the same.

Defatted Rice Bran Market Opportunities:

The demand for clean label food is predicted to provide the market with ample number of opportunities. There is no waste accumulated thereby encouraging an environment friendly step promising more possible prospects in the future. This is also beneficial to agriculture since it acts as a soil conditioner. It is free from all sorts of chemicals and pesticides. Cosmetics and personal care products contain defatted rice bran derivatives. They have many properties which benefit the skin. Scientists in various fields of pharma, agriculture, and food sector are continuously working on developing products which will help humanity by evaluating defatted rice bran and all the other rice derivatives. Furthermore, there have been a lot of innovations regarding the composition of these substances which is used in animal feed to provide numerous advantages.

DEFATTED RICE BRAN MARKET REPORT COVERAGE:

Defatted Rice Bran Market Segmentation: By Nature

• Organic

• Conventional

Based on nature, conventional is the largest and fastest growing segment in this defatted rice bran market owing to larger rice production, cost effectiveness, popularity, familiarness, wider availability, and easy accessibility. They hold a share exceeding 85% of the total market share. However, organic segment is expected to see a stable growth due to increasing organic farming practices and growing consumer awareness.

Defatted Rice Bran Market Segmentation: By Application

• Food & Beverage

• Animal Feed

• Cosmetics & Personal Care

• Biofuel

• Pharmaceuticals & Nutraceuticals

• Others

Based on application, food & beverage segment is the largest growing in this market. Defatted rice bran has a lot of protein intake making them popular in snacks, bars and cereals which require high amount of protein. Additional nutritional values like removed fat, calories, carbohydrate, phospholipids, and various minerals make them a suitable choice to be used in various formulations possibly as a pre work out beverage. Growing health consciousness is helping in further progress. Moreover, are a sustainable and environment-friendly option rising their usage. Food & beverage application roughly holds a share ranging from 40-50% of the total market share. Animal feed is the fastest growing application holding a share tanging between 30-40%. Defatted rice bran helps to increase and accelerate the animal's growth rate. Secondly, they assist in lowering the expense of animal care. Furthermore, it helps to improve animal feed texture and fiber content.

Defatted Rice Bran Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

Based on region, Asia Pacific is the largest and fastest growing region holding a share of around 60%. India, China, Indonesia, Japan is amongst the top leading regions. These countries are some of the largest exporters of rice. Rice is a popular food consumed as a diet in most of the Asia Pacific countries. High cultivation, technologies, urbanization, economy, industrialization, demand, health awareness, wellness trends, veganism, diverse applications, ongoing research activities are some of the main reasons for the popularity.

COVID-19 Impact Analysis on the Global Defatted Rice Bran Market:

The pandemic had a mixed impact on the market. The new norm was social isolation, movement limitations, and confinement. Supply chain disruptions occurred, affecting import-export commerce. According to reports, 85% of the company's supply chain was disrupted in general. As a result, the economy slowed.  Furthermore, the market faced production challenges. The closure of local retailers and manufacturing firms hampered expansion. This resulted in significant losses for processing mils and manufacturing units. But on the other hand, people realized the importance of health and started leaning towards consumption of health food. Vegan based diets became quite popular. Post pandemic, with upliftment of lockdowns and relaxation of rules & regulations, the industry started to pick showing a good progress.

Latest Trends/ Developments:

The companies in this market are motivated to achieve a higher market share by implementing different strategies, such as acquisitions, partnerships, and investments. Companies are also spending heftily to improve existing technology alongside maintaining competitive pricing. This has further resulted in increased government engagement and further enlargement.

Due to increased demand, several businesses, including food & beverage and agriculture, have begun to use innovative procedures and tactics to get clean-labelled products. The market has become more competitive as a result of the necessity to adhere to regulatory standards and maintain quality control. Furthermore, emphasis is being placed on R&D efforts in order to broaden human understanding.

Key Players:

1. Riceland Foods

2. BCL Industries & Infrastructure Ltd.

3. Vaighai Agro Products Ltd.

4. Golden Ridge Rice Mills Sdn Bhd

5. Ugar Sugar Works Ltd.

6. Surin Bran Oil Co., Ltd.

7. Thai Edible Oil Co., Ltd.

8. Savitri Rice Mill

9. Kumar Metal Industries Pvt. Ltd.

10. Adani Wilmar Limited

In May 2023, BASF, Kubota and ZEN-NOH announced their upcoming collaboration to help improve and optimize rice production in Japan.

In February 2020, reports suggested that Ebro Foods, a leading global food company, completed its acquisition of Riviana Foods, a major rice and pasta company based in the United States. This acquisition expanded Ebro Foods' presence in the North American rice market.