Cordless Hair dryer Market Size (2024 – 2030)

The global cordless hair dryer market was valued at USD 1.38 billion in 2023 and will grow at a CAGR of 4.3% from 2024 to 2030. The market is expected to reach USD 1.85 billion by 2030.

Cordless hair dryers incorporate rechargeable batteries into their design to store energy. Hot air is produced by the hair dryer, which uses the stored energy to dry and style hair. Like with conventional hair dryers, the batteries provide enough power to produce high airflow and heat.

Key Market Insights:

In 2024, it is anticipated that each Indian family will contribute US$2.96 to the hair dryer industry. According to Statista, the US hair dryer industry is anticipated to yield around US$2.90 billion by 2024. The market for hair dryers is anticipated to reach 36.4 million pieces by 2028. The hair dryer market in India is anticipated to bring in $1 billion by 2024, growing at a pace of 3.78% a year between 2024 and 2028. Some hair dryers can consume as much as 1,500–2,000 watts of power. It can be beneficial to lower wattage without sacrificing performance. Furthermore, reducing power use may be achieved by purchasing energy-efficient models or by using alternate drying techniques like towels or air drying.

Global Cordless Hair Dryer Market Drivers:

The convenience of cordless devices is fueling market growth.

Cordless dryers eliminate this annoyance, allowing for a smoother and more efficient routine. Their true strength lies in the freedom of movement they provide. No longer restricted by the reach of a cord, an individual can effortlessly maneuver the dryer around their head, ensuring even drying and reaching those tricky back sections. This increased control is a game-changer for busy individuals who value their time.  Cordless dryers empower people to style their hair with ease. They become an extension of our creativity, not a hindrance, making them a perfect fit for the fast-paced world we live in.

The rising focus on personal appearance is boosting the market.

The concept of self-care has transcended a passing trend and blossomed into a core value for many consumers. Personal grooming and hairstyling are no longer viewed as frivolous activities but rather as essential elements of self-expression and confidence. Social media's constant exposure to diverse beauty trends further fuels this desire to experiment and achieve salon-worthy looks at home. This shift in priorities has created a surge in demand for innovative tools that elevate everyday beauty routines. Cordless hair dryers perfectly embody this trend. Their portability and convenience allow users to recreate intricate hairstyles they see online without the limitations of a cord. They empower individuals to take control of their appearance, fostering a sense of empowerment and satisfaction.  Furthermore, the act of styling one's hair can be a therapeutic ritual, offering a moment of self-care and relaxation in a busy world. Cordless dryers enhance this experience by eliminating the frustration of tangled cords and offering greater freedom of movement, making the entire process more enjoyable and efficient.

Technological advancements are enabling the development.

Not too long ago, cordless hair dryers were seen as a convenient compromise, sacrificing drying power for portability. However, advancements in battery technology have revolutionized the game.  Lithium-ion batteries, known for their high energy density and lightweight design, are now the mainstay in cordless dryers. These batteries pack a powerful punch, enabling the dryers to generate strong airflow comparable to their corded counterparts. This translates to faster drying times, especially for those with thick or long hair. Additionally, manufacturers are optimizing motor technology to be more energy-efficient, further extending battery life and allowing for multiple drying sessions on a single charge.  This is particularly beneficial for travel or quick touch-ups throughout the day.  The improvements don't stop there.  Some cordless dryers even boast intelligent heat management systems that regulate temperature to prevent heat damage, a concern some users have with cordless models. Overall, advancements in battery technology are rapidly bridging the performance gap between cordless and corded dryers, making cordless models a compelling option for users who prioritize both convenience and powerful drying capabilities.

Global Cordless Hair Dryer Market Challenges and Restraints:

Higher initial costs can be a barrier.

The current challenge in the cordless hair dryer market is its price tag. Unlike their corded counterparts, cordless models pack a technological punch with advanced battery technology and innovative features.  These features, while highly desirable, come at a premium. The cost of lithium-ion batteries, known for their superior performance and lightweight design, is a significant factor. Additionally, features like intelligent heat management and multiple heat settings add to the overall cost. This higher price point can be a significant barrier for budget-conscious consumers, who may prioritize affordability over the convenience and freedom of movement offered by cordless models. Manufacturers need to find a spot between innovation and affordability to attract a wider range of customers. Offering tiered models with varying feature sets and price points could be a strategy to cater to both budget-minded buyers and those seeking the latest technological advancements.

Battery life limitations can hinder growth.

Cordless hair dryers boast impressive advancements, but one hurdle they haven't quite overcome is matching the seemingly endless power of corded models. This can be a major drawback for users with thick or long hair, whose drying routines can be marathon sessions. While advancements in lithium-ion battery technology have led to stronger airflow and extended drying times, cordless dryers still have limitations.  The battery light might start blinking. This limited runtime can be frustrating and force users to resort to a corded dryer for the final stretch, defeating the purpose of cordless convenience. Manufacturers are constantly innovating, but for now, cordless dryers might not be the perfect solution for everyone. Those with fine or short hair who require shorter drying times are likely to reap the benefits of cordless technology more readily.

Bulkier design can be a challenge.

To house the powerful battery and motor needed for good performance, cordless dryers are often heavier and bulkier than their corded counterparts. This can be a game-changer for users with extended styling sessions. The weight of a cordless dryer can lead to arm and wrist fatigue, making the process less enjoyable. For individuals with limitations like wrist weakness or carpal tunnel syndrome, the extra weight can be a significant barrier. While some manufacturers are making strides in creating ergonomic designs to minimize user fatigue, the challenge remains. Corded dryers may be more comfortable for those with physical limitations or for individuals who need longer drying sessions. Cordless dryers may be great for quick touch-ups or people with strong upper-body strength.

Global Cordless Hair Dryer Market Opportunities:

The cordless hair dryer market brims with exciting opportunities for manufacturers and marketers who can capitalize on evolving consumer preferences and technological advancements. A key opportunity lies in catering to a wider range of user needs through innovative features.  Tech-savvy users crave smart heat control and ionic technology for frizz-free finishes. Busy individuals appreciate rapid-charging capabilities, while those with long, thick hair require extended battery life. Addressing these diverse needs with targeted product development will be crucial for market expansion. Furthermore, the growing focus on sustainability presents a golden opportunity. Eco-conscious consumers are drawn to dryers made with recycled materials and boasting energy-efficient operation. Manufacturers who prioritize sustainable practices and eco-friendly materials can tap into this growing segment and gain a competitive edge.  Additionally, there's potential for growth in previously under-penetrated regions.  The Asia-Pacific market, with its vast population and rising online retail adoption, offers immense potential for value-conscious cordless dryer sales. Similarly, Latin America, the Middle East & Africa, with their diverse hair types, present opportunities for dryers with adjustable airflow and heat settings. By understanding regional preferences and tailoring marketing strategies accordingly, manufacturers can unlock these exciting new markets. Finally, the cordless hair dryer market can capitalize on the booming men's grooming industry. Developing cordless dryers specifically designed for men's hair types and styling needs can attract a previously untapped demographic and further propel market growth. In conclusion, the cordless hair dryer market is a dynamic and opportunity-rich space.  By focusing on user needs, embracing sustainability, exploring new markets, and catering to the men's grooming segment, manufacturers and marketers can propel this market toward continued success.

CORDLESS HAIR DRYER MARKET REPORT COVERAGE:

Cordless Hair Dryer Market Segmentation: By End-Users

• Professionals

• Individuals

The individual category is the largest and fastest-growing. Those with fine hair might prioritize lightweight models with gentle airflow, while those with thick or coarse hair might crave high-powered dryers for faster results. Frequent users who style their hair daily value extended battery life. These factors are responsible for the growth of this segment.

Cordless Hair Dryer Market Segmentation: By Distribution Channel

• Online

• Offline

Offline retail is the largest growing channel. These stores, like department stores and beauty supply stores, provide a physical touchpoint. Here, customers can interact with the dryers, assess weight and noise levels, and receive personalized recommendations from sales staff. This is ideal for those who prefer to try before they buy or value the expertise of in-store professionals. Online retailers are the fastest-growing channel. They are a popular choice, offering a vast selection of models at competitive prices. This allows for easy comparison shopping and caters to tech-savvy individuals who can research features and reviews before making a purchase.

Cordless Hair Dryer Market Segmentation: Regional Analysis

• North America

• Europe

• Asia-Pacific

• South America

• Middle East and Africa

North America is the largest growing market. Due in part to the high number of customers who are more aware of and attentive to personal hygiene and self-care, the area has the largest hair dryer market in the world. Furthermore, there is a stronger inclination to buy high-end hair dryers in North America due to customers' higher discretionary income than in other parts of the world, particularly in the United States and Canada. Asia-Pacific is the fastest-growing market. This is due to the large and growing population that has elevated the demand.  The focus on value and rising online retail are also propelling the Asia-Pacific market. Apart from this, the rise in the use of social media has made people more aware of these products.

COVID-19 Impact Analysis on the Global Cordless Hair Dryer Market

The COVID-19 pandemic left a mixed bag of impacts on the cordless hair dryer market. Initial lockdowns and economic disruptions led to a dip in sales as consumers tightened spending and salon closures reduced professional demand. Supply chains were also hampered by factory shutdowns and movement restrictions, leading to temporary product shortages. However, the trend towards at-home grooming gained momentum during lockdowns. Cordless dryers, with their convenience and portability, benefitted as people styled their hair at home more frequently.  This shift in habits, along with a rise in e-commerce, partially offset the initial slump. As the pandemic progressed, the market saw signs of recovery, driven by a renewed focus on personal care and potentially a delayed demand from the initial slowdown. However, long-term effects like job losses and ongoing economic uncertainty could continue to impact price-sensitive consumers, potentially hindering growth in budget-friendly cordless dryer segments.

Latest Trends/Developments

The cordless hair dryer market is buzzing with innovation, fueled by advancements and consumer preferences. A key trend is the growing emphasis on features that enhance the user experience.  Manufacturers are incorporating smart heat control technology to prevent heat damage, a major concern for many. Ionic technology to reduce frizz and noise reduction for quieter operation are also gaining traction.  Battery technology is a constant focus, with extended lifespans allowing for multiple drying sessions on a single charge.  Addressing a major pain point, some dryers even boast rapid-charging capabilities for busy users.  Design is another area of development, with manufacturers striving to create ergonomic models that minimize user fatigue during extended styling sessions.  Additionally, the market recognizes the growing importance of sustainability. Eco-conscious consumers are driving the demand for dryers made with recycled materials and energy-efficient features.  Overall, the cordless hair dryer market is moving towards a future of intelligent, user-centric, and sustainable tools that cater to the evolving needs of beauty enthusiasts around the world.

Key Players:

1. Dyson

2. Conair

3. Panasonic

4. Revlon

5. Philips

6. SharkNinja

7. Babyliss

8. Remington

9. Gemei

10. Andis