Cordless Dental Flosser Market Size (2023 – 2030)

The Cordless Dental Flosser Market is valued at USD 640.70 million in 2023 and is projected to reach a market size of USD 957.03 million by the end of 2030. Over the outlook period of 2024-2030, the market is anticipated to grow at a CAGR of 5.9%.

Traditional flossing methods involved using a manual (string) dental flosser to clean debris from teeth. However, it required careful handling and did not clean hard to remove plaque from teeth, leading to further oral problems. However, in the present scenario developments in technology led to the development of electric dental flossers that enabled people to clean teeth effectively by removing debris and plaque. However, it required the user to plug in for usage, which created further problems such as risks while handling water and complex structures. However, with further developments and rising consumer demand for convenient and portable technologies, cordless dental flossers emerged in the market that allowed users to clean, floss, and deep clean their teeth with just one device. Moreover, cordless dental flossers with varying nozzles and water pressure settings are catering to varied teeth types and dental needs. The future holds positive for the cordless dental flosser market with the advent of smart technologies such as Bluetooth and mobile app integration; and rising demand for energy-efficient and long-lasting dental health equipment by consumers.

Key Market Insights:

As per the WHO Report on Oral Health (2022), oral diseases affect 3.5 billion people.

As per the CDC (Centre for Disease Control & Prevention), 64.1% of adults aged 18 and above visited for dental cleaning in 2022.

Furthermore, as per the Oral Health Report, smokers are 3 times more likely to lose their teeth than those who do not smoke.

As per a survey conducted by the American Dental Association, less than 50% of adults floss daily in the USA.

As per the American Dental Association report, national dental expenditures in the USA increased by 11% from US $146 billion in the year 2020 to US $162 billion in the year 2021.

Cordless Dental Flosser Market Drivers:

Increasing oral health awareness has boosted the demand for cordless dental flossers in the market.

The prevalence of various oral diseases has increased oral health awareness among people. These diseases are caused due to poor dietary preferences, consumption of toxic substances such as cigarettes, tobacco, and others; and fast aging. Moreover, social media plays a critical role in increasing oral health awareness, as non-profit organizations, dental clinics, and others provide continuous information regarding the maintenance of oral hygiene through social media posts and videos. In addition, many dentists offer free dental advice through online channels, which can help in improving daily oral health routine. Additionally, free dental check-ups organized by dental clinics and government regulatory bodies ensure preventive measures for dental health that can reduce dental problems in the future. Moreover, many oral hygiene companies collaborate with celebrities and influencers to promote their products on social media platforms and thereby increase dental health awareness among users by showcasing the benefits of using a cordless dental flosser.

Technological advancements in dental flossers have boosted the demand for cordless dental flossers in the market.

The advent of technology has completely transformed the medical sector and dental health is just one of them. With fast-paced lifestyles, consumers prefer portable and convenient dental flossers that assist them in removing dental debris and plaque without much hassle. This further increased the demand for cordless dental flossers, especially water flossers that come with detachable reservoirs and timers. Moreover, many cordless dental flossers now come with adjustable water pressure tools such as water pressure settings and varied-size nozzles for cleaning hard-to-reach debris in teeth and along the gumline. Moreover, increased demand for energy-efficient and durable handheld oral devices further increased the demand for battery-operated cordless flossers that have either rechargeable or replaceable batteries. Furthermore, rising trends in smart integration have led to the development of Bluetooth-controlled cordless flossers and mobile app integration flossers that provide recommendations for oral hygiene and monitor daily progress.

Cordless Dental Flosser Market Restraints and Challenges:

A lack of proper knowledge and awareness regarding cordless dental flossers can decrease the demand for cordless dental flossers in the market. The lack of knowledge among consumers that cordless dental flossers may not be accurate and effective in cleaning dental debris may affect their sales in the market.

Furthermore, complexities in handling and maintenance of dental flossers such as continuously replacing batteries or recharging them may reduce consumer interest in cordless dental flossers in the market.

Cordless Dental Flosser Market Opportunities:

The Cordless Dental Flosser Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, increasing trends in oral health routine among consumers due to rising oral health problems are predicted to develop the market for the Cordless Dental Flosser and enhance its future growth opportunities.

CORDLESS DENTAL FLOSSER MARKET REPORT COVERAGE:

Cordless Dental Flosser Market Segmentation: By Type

• Water Flossers

• Air Flossers

• Sonic Flossers

• Others

In 2022, based on market segmentation by type, water flossers occupied the highest share of about 32% in the market. Cordless water flossers, also known as oral irrigators are in great demand due to their ease of use and effective results. Moreover, these flossers allow users to adjust the water pressure to remove plaque, dental debris, and others from the teeth. In addition, the portable and cordless structure helps users to clean their teeth thoroughly using a water tank. That is, a small water tank is attached to the cordless water dental flosser that allows users to fill the tank with either hot or cold water and use it for flossing and mouthwashing, thereby improving dental health.

Sonic flossers are the fastest-growing segment during the forecast period. These flossers remove hard-to-remove debris and plaque from teeth with the help of their high-intensity power. Moreover, its functioning is similar to electric toothbrushes; however, it works on replaceable or rechargeable batteries, without needing to plug it in like electric toothbrushes, and is highly demanded by individuals who have gum sensitivity and plaque issues. In addition, some of the cordless sonic flossers come with a timer that allows users to clean their teeth for an adequate period. Moreover, many cordless dental flossers come in combination with water plus sonic flosser that helps in improving dental health effectively.

Cordless Dental Flosser Market Segmentation: By Application

• Home Care

• Dental Clinics

• Hospitals

In 2022, based on market segmentation by application, dental clinics occupied the highest share of about 35% in the market. Dental clinics are the prime users of cordless dental flossers, as they assist them in catering to various dental cleaning requirements by patients. Moreover, many dentists use specialized cordless flossers for deep oral cleaning.

Home care is the fastest-growing segment during the forecast period. Consumers with daily dental care routines increasingly demand cordless dental flossers for cleaning the debris between teeth and along the gums. Moreover, cordless water dental flossers are increasingly demanded by consumers who are focused on daily personal dental hygiene.

Cordless Dental Flosser Market Segmentation: Regional Analysis

• North America

• Europe

• Asia-Pacific

• South America

• Middle-East & Africa

In 2022, based on market segmentation by region North America occupied the highest share of about 40% in the market. Increasing oral health concerns due to rising dental problems (as per CDC, 1 in 4, that is 26% of adults in the USA, have untreated tooth decay) and technologically advanced dental care equipment has contributed to the demand for cordless dental flosser in the region.

Asia-Pacific is the fastest-growing segment during the forecast period. Growing dental health awareness among the people, an increase in government support in the form of dental health relief packages, and others in countries such as India, and a rise in the geriatric population have contributed to the demand for cordless dental flosser in the region

COVID-19 Impact Analysis on the Cordless Dental Flosser Market:

The pandemic had a significant impact on the cordless dental flosser market. Due to geographic restrictions, the production and distribution of cordless dental flossers witnessed a slowdown during the pandemic. Moreover, there was difficulty in the transportation of components required to prepare cordless dental flossers, which further declined the production and in turn the demand for cordless dental flossers in the market. However, on the other hand, increased health awareness among consumers led to an increase in demand for oral hygiene products such as cordless dental flossers from e-commerce platforms, as consumers preferred contactless delivery options during the pandemic.

Latest Developments:

The cordless dental flosser is witnessing an upward trend in the market due to constant product innovations, variations, and affordable prices offered by various dental care companies. Moreover, rising health awareness among consumers post-pandemic is a prime factor in fueling the demand for cordless dental flossers in the market. In addition, growing trends in energy-efficient and convenient technologies are boosting the demand for portable flossers with rechargeable batteries.

• In May 2023, Waterpik launched a cordless portable dental flosser – Cordless Slide. The product is compact and can be collapsed into half of its original size for convenient storage. Moreover, the product is waterproof and has a rechargeable lithium-ion battery that can last up to 4 weeks on a single charge. Additionally, it comes with three flossing tips and water pressure settings.
• In July 2022, Philips launched the Sonicare cordless power flosser. The product uses quad-stream technology and has a cross-shaped nozzle, which can create four wide streams for flossing dental debris. Moreover, the product also features pulse wave technology that provides small pauses in cleaning teeth that prompt patients to direct the nozzle for effective cleaning.

Key Players:

1. Dentos India

2. Philips

3. Waterpik

4. Oral B

5. Oracura

6. Aquasonic

7. MySmile

8. Pansonic