Global Connected Cow Market Size (2023 - 2030)

The Global Connected Cow Market was valued at USD 355.20 million and is projected to reach a market size of USD 737.45 million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 11%. 

Connected cow technology is a novel approach where mobile sensors are attached to dairy herds, permitting farmers to amass vital biometric data, including body temperature, pulse, and regular movements of their cattle. This insightful information succors farmers in amending grazing patterns and deftly managing milk production. By closely monitoring these parameters, farmers can ensure that cattle graze more effectually, resulting in enhanced herd health, heightened productivity, and ultimately finer outcomes for the overall dairy operation.

Connected cow technology offers real-time monitoring and prompt detection of health issues, allowing for expeditious intervention and minimized reliance on antibiotics. With the aid of firms like Connecterra B.V., SmartShepherd, and smaXtec Inc., farmers can harness the power of artificial intelligence and the Internet of Things to enhance overall cattle health, augment profitability, and ensure a steady supply of superior-grade milk. The extensive adoption of this novel technology is projected to continue rising in the coming years.

Global Connected Cow Market Drivers:

The growing utilization of connected cow technology for enhanced herd management is fueling the growth of the Global Connected Cow Market.

Connected cow technological devices, equipped with cutting-edge motion sensors, enable the monitoring of cattle activity and rumination levels. The technology, which is linked to a smartphone app, delivers real-time alerts for anomalous behavior, signaling potential heat or health risks. The utilization of smart pills to measure vital signs and transmit data wirelessly to the app reinforces the ability of farmers to track individual cow histories, generate reports, and make informed decisions for herd management. The availability of warning indicators succors in identifying cows in distress during calving, contributing to refined operational efficiency and animal welfare. Therefore, this factor propels the demand for connected cow technology.

The rising adoption of connected cow technology for improved animal welfare is another factor contributing to the growth of the Global Connected Cow Market.

IoT-enabled small tags are employed to deliver real-time location data for cows, offering farmers an opportune means to locate and monitor their cattle. This cutting-edge technology not only saves money but also streamlines the analysis of animal movements. By effectually tracking their activities, farmers can prevent cattle theft, gain valuable insights into cattle behavior, and expeditiously identify and sequester sick cows to avert the spread of diseases within the herd. This comprehensive solution refines operational efficiency, amplifies animal management practices, and ensures the well-being of the livestock. Therefore, this factor also propels the demand for connected cow technology.

Global Connected Cow Market Challenges:

The Global Connected Cow Market is encountering challenges, primarily in terms of data privacy and security. As farmers adopt connected cow technology, they become dependent on IoT devices for milking, feeding, and monitoring. This transition turns farms into data centers, where immense volumes of data are amassed and stored. However, this shift exposes them to cybersecurity risks. Farmers may lack the expertise to protect their data and systems. The data stored in data centers and clouds make farms susceptible to costly cyberattacks. Thus, these challenges inhibit the growth of the Global Connected Cow Market.

Global Connected Cow Market Opportunities:

The success of technological advancements in the smart cow breeding industry counts on their ability to augment business profitability. Most smart cow breeding solutions follow a cost-based pricing approach, where a one-time payment is needed. The Connected Cow solution offers a discounted price for the complete set of devices, which is lower than rival products. It also encompasses an annual charge for software and data usage over five years. This business model has been positively received and shows promising acceptance. Plans involve introducing value-added services to further raise profitability.

COVID-19 Impact on the Global Connected Cow Market:

The Global Connected Cow Market has been considerably influenced by the COVID-19 outbreak. As a result of rigorous lockdowns, travel restrictions, and social distancing measures, the demand for connected cow technology waned. Delays in the expedient deployment of connected cow technology have also been caused by the pandemic's influence on the market's supply chain. Farmers faced budget restrictions, resulting in diminished investments in cutting-edge technologies like connected cow solutions. These factors negatively impacted the market's growth. Despite these challenges, the market is projected to rebound alongside the global recovery from the pandemic.

Global Connected Cow Market Recent Developments:

• In December 2022, Sateliot and Streamline partnered to connect 400,000 5G IoT devices on remote livestock farms globally by the end of 2023. Sateliot, a wholesale provider of 5G narrowband IoT satellite connectivity, has teamed up with Streamline, a South African company focusing on livestock tracking management services. Their collaboration strives to amplify connectivity solutions for livestock farms, enabling superior tracking and management of animals in distant areas.

• In November 2021, AT&T entered into a partnership with smaXtec, a European company recognized for its innovative sensors devised to be ingested by cows. These sensors remain in the first stomach of cows, collecting biometric data to amplify the efficiency of dairy farms. smaXtec's technology, already implemented in Europe, provides real-time alerts to farmers regarding potential problems like illness or cows being ready to give birth, enabling swift response and proactive management. The aim is to empower farmers with prompt and actionable information for refined farm operations.

• In June 2020, Connecterra B.V. closed its Series B funding round with EUR 7.8 million, achieving a record-breaking investment for a European livestock tech company (excluding insect-focused firms).

CONNECTED COW  MARKET REPORT COVERAGE:

Global Connected Cow Market Segmentation: By Offering

• Hardware

• Software

• Services

In 2022, the hardware segment held the highest market share. The growth can be ascribed to the augmenting utilization of smart tags, sensors, camera-based systems, and GPS devices. This utilization of technology is propelled by factors, including larger herd sizes and the rising number of livestock farms worldwide. Advancements in sensor technologies also play a pivotal role in the market's expansion, as they enable systematic monitoring of livestock. Furthermore, the growing need to achieve cost savings in this sector further propels the demand for these hardware solutions.

Global Connected Cow Market Segmentation: By Application

• Milk Harvesting Management

• Feeding Management

• Heat Stress Management

• Health Monitoring Management

• Others

In 2022, the feeding management segment held the highest market share. The growth can be ascribed to the growing utilization of sophisticated feeding management solutions to create diet plans aligning with the nutritional needs of cattle. These solutions aid in regularly formulating and adjusting diets to ensure the provision of sufficient nutrients while averting issues like overfeeding and variations in milk production. The market for cutting-edge feeding management solutions is experiencing growth owing to the expanding availability of liquid and dry feeding systems. Furthermore, the augmenting demand for dairy and meat products, along with farmers' increasing emphasis on enhancing milk yield, is propelling the market's growth for feeding management systems.

Global Connected Cow Market Segmentation: By Region

• North America

• Europe

• Asia-Pacific

• South America

• Middle East & Africa

The region of North America dominated the Global Connected Cow Market in the year 2022. Fast-paced technological advancements and higher adoption costs for agricultural solutions in countries, such as the United States and Canada, are some of the pivotal factors propelling the region's growth. The increasing investments in research and development activities are another contributing factor fueling the region's growth. Furthermore, North America is home to several significant market players, including Cowalr Inc., Quantified Ag, and Valley Agricultural Software (VAS). The region of Asia-Pacific is anticipated to expand at the quickest rate over the forecast period owing to the augmenting disposable income, changing dietary patterns, rising population, rapid urbanization, and the strong presence of major market players, including Fujitsu Limited, Agriwebb Pty Ltd., and SmartShepherd.

Global Connected Cow Market Key Players:

1. Connecterra B.V. (Netherlands)

2. Cowalr Inc. (United States)

3. Fujitsu Limited (Japan)

4. Cainthus Ireland Ltd. (Ireland)

5. SmartShepherd (Australia)

6. Quantified Ag (United States)

7. dropnostix GmbH (Germany)

8. Halter Limited (New Zealand)

9. Agriwebb Pty Ltd. (Australia)

10. e-stado sp. z o.o. (Poland)