CPQ/Configure Price and Quote Software Market Size (2025 – 2030)

The Global CPQ/Configure Price and Quote Software Market was valued at USD 1.7 billion in 2024 and is projected to grow at a CAGR of 12.3% from 2025 to 2030. The market is expected to reach approximately USD 3.41 billion by 2030.

The CPQ Software Market focuses on tools that streamline product configuration, pricing, and quote generation processes, particularly in B2B and complex sales environments. This technology is gaining significant traction due to the growing adoption of digital transformation across industries. With features like automation, accuracy, and integration with CRM and ERP systems, CPQ solutions are driving business efficiency and customer satisfaction.

Key Market Insights

• The manufacturing and IT sectors collectively contributed over 40% of the market revenue in 2024 due to the complexity of products and the need for automation in sales processes.

• Emerging markets in Asia-Pacific are witnessing rapid growth, with a projected CAGR over 14% from 2025 to 2030 due to increasing investments in digital tools.

• Integration challenges with legacy systems remain a significant barrier, with over 25% of organizations struggling with full CPQ implementation.

• The subscription-based licensing model for CPQ software is gaining traction, accounting for nearly 70% of revenue in 2024.

Global CPQ Software Market Drivers

Digital Transformation and the Need for Sales Automation is driving market growth:

The global wave of digital transformation across industries has necessitated the adoption of advanced sales tools like CPQ software. With businesses seeking to enhance productivity, reduce manual errors, and accelerate deal closure rates, CPQ software offers a streamlined solution. The ability to integrate CPQ tools with CRM and ERP systems ensures seamless data flow and real-time pricing updates, making sales processes more efficient. Additionally, the rise in remote and hybrid work environments post-pandemic has driven demand for cloud-based solutions, allowing sales teams to configure products, quote prices, and close deals virtually. Industries such as manufacturing and IT are particularly adopting these solutions to handle complex product configurations and pricing intricacies.

Personalized Customer Experiences and Smarter Pricing Strategies is driving market growth:

Consumers now expect tailored experiences, even in B2B sales. CPQ software powered by AI and machine learning algorithms allows businesses to analyze customer behavior, past purchases, and preferences, providing dynamic pricing and personalized configurations. For instance, a survey conducted in 2024 revealed that companies using AI-driven CPQ tools saw a 20% increase in customer satisfaction. Moreover, the rise in subscription-based pricing models has led CPQ vendors to innovate their offerings to cater to recurring revenue streams, enabling businesses to maximize profitability while enhancing customer loyalty.

Expanding Demand from Emerging Markets is driving market growth:

Emerging economies, particularly in Asia-Pacific and Latin America, are becoming lucrative markets for CPQ software vendors. The rapid growth of SMEs in these regions, coupled with government initiatives to promote digitalization, has significantly increased the adoption of CPQ tools. Additionally, industries such as healthcare and automotive in these markets are recognizing the benefits of CPQ software to comply with regional regulations, handle complex pricing structures, and improve operational efficiency. According to market research, the adoption rate of CPQ software in Asia-Pacific is expected to grow by over 14% annually, reflecting the immense potential of these markets.

Global CPQ Software Market Challenges and Restraints

Integration Challenges with Legacy Systems is restricting market growth:

One of the primary challenges faced by organizations when implementing CPQ software is the integration with existing IT infrastructure. Many businesses still rely on legacy systems that lack compatibility with modern CPQ solutions. For instance, companies using outdated ERP systems may struggle to synchronize real-time pricing data or product configurations, resulting in delays and inefficiencies. Furthermore, the cost of upgrading or replacing these legacy systems often acts as a deterrent, particularly for SMEs. While vendors are increasingly offering APIs and middleware solutions to address these issues, the lack of technical expertise and resources in some organizations continues to be a restraint.

High Initial Investment and Lack of Awareness is restricting market growth:

Despite its long-term benefits, the high upfront cost of CPQ software, including implementation, training, and maintenance, poses a significant challenge for businesses, particularly in developing regions. Many organizations remain unaware of the tangible ROI offered by these solutions, leading to slower adoption rates. For instance, a report from 2024 highlighted that over 30% of SMEs in emerging economies cite cost as the primary barrier to adoption. Additionally, the lack of clear metrics to evaluate the performance and benefits of CPQ tools further discourages businesses from investing in them. Vendors must focus on providing affordable, scalable solutions and educating businesses about the advantages of CPQ software.

Market Opportunities

The CPQ software market is poised for significant growth as industries increasingly recognize the importance of streamlining sales processes to stay competitive in the digital age. One of the most prominent opportunities lies in the integration of artificial intelligence (AI) and machine learning (ML) technologies into CPQ tools. These advancements enable businesses to predict customer needs, offer dynamic pricing, and recommend optimal configurations, thereby enhancing customer satisfaction and loyalty. Furthermore, the growing demand for cloud-based solutions presents a lucrative avenue for vendors to offer scalable, subscription-based models that cater to businesses of all sizes. The automotive and healthcare sectors are emerging as key growth areas, driven by the need for customization, compliance with complex regulations, and accurate pricing. Additionally, the expansion into untapped markets in Asia-Pacific, Africa, and Latin America provides vendors with opportunities to grow their customer base. Collaborations with CRM and ERP providers to offer integrated solutions and a focus on addressing integration challenges with legacy systems will further drive market growth.

ROBOTICS MARKET REPORT COVERAGE:

CPQ/Configure Price and Quote Software Market Segmentation - By Deployment Type

• Cloud-based CPQ Software

• On-premise CPQ Software

The cloud-based CPQ software segment is the most dominant, accounting for over 60% of the market share in 2024. Its popularity stems from ease of deployment, scalability, and compatibility with remote work environments, making it a preferred choice across industries.

CPQ/Configure Price and Quote Software Market Segmentation - By Application

• IT and Telecom

• Manufacturing

• Healthcare

• Automotive

• Retail and E-commerce

The IT and Telecom sector leads the market, contributing approximately 35% of the total revenue in 2024. This dominance is attributed to the complexity of service offerings, dynamic pricing requirements, and high adoption of digital tools in this sector.

CPQ/Configure Price and Quote Software Market Segmentation - By Region

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

North America holds the dominant position in the CPQ software market, contributing approximately 35% of global revenue in 2024. The region’s leadership is driven by the early adoption of technology, a robust IT infrastructure, and significant investments by large enterprises in advanced sales automation tools. The presence of key players and the integration of AI and ML in CPQ tools have further strengthened the market. Additionally, industries like manufacturing and healthcare in the region are leveraging CPQ software to handle complex configurations and regulatory requirements, further fueling demand.

COVID-19 Impact Analysis on the CPQ Software Market

The COVID-19 pandemic significantly accelerated the adoption of Configure, Price, and Quote (CPQ) software as businesses worldwide sought efficient ways to adapt to rapidly changing circumstances. With the sudden shift to remote work, organizations needed cloud-based solutions to manage their sales processes virtually. CPQ software allowed teams to seamlessly configure products, generate accurate quotes, and close deals without the need for in-person interactions, making it an essential tool in the new normal. The pandemic underscored the critical role of automation in improving operational efficiency and minimizing human error. As businesses grappled with uncertainty, automated CPQ solutions helped streamline sales cycles, reduce manual tasks, and ensure the accuracy of quotes and pricing, which was vital in maintaining customer trust and satisfaction during challenging times. While industries like manufacturing and retail faced significant disruptions due to supply chain issues and reduced consumer demand, sectors such as IT, telecom, and healthcare experienced a surge in CPQ software adoption. These industries, already reliant on digital tools for their operations, embraced CPQ solutions to manage complex product configurations and pricing models more effectively. The demand for CPQ software in these sectors increased as companies sought to remain agile and responsive to evolving market needs. In response to the challenges faced by businesses during the pandemic, CPQ vendors adapted by offering more flexible pricing models. Subscription-based plans became more common, allowing organizations to access these powerful tools while managing tighter budgets. This flexibility in pricing helped businesses of all sizes to invest in CPQ software, ensuring they could maintain competitive advantage and operational efficiency during uncertain times.

Latest Trends/Developments

The CPQ software market is evolving rapidly, driven by several transformative trends. One of the key developments is the integration of artificial intelligence (AI) and machine learning (ML), which enables predictive analytics to forecast customer needs and offer dynamic pricing. This helps businesses stay ahead of market demands and deliver tailored pricing models. As omnichannel sales strategies continue to gain traction, CPQ vendors are enhancing their platforms to support cross-platform compatibility, ensuring a consistent and seamless user experience across devices, whether on desktop, mobile, or tablet. Another emerging trend is the use of blockchain technology, particularly in sectors like finance and healthcare, where transparency in pricing and contract management is crucial. Blockchain can help maintain secure and immutable records, offering both businesses and customers greater trust in the pricing process. Additionally, the shift toward low-code and no-code platforms is empowering non-technical users to personalize and deploy CPQ tools with minimal IT intervention. This democratization of technology is making CPQ solutions more accessible to a wider range of users, facilitating faster implementation and adoption. Sustainability is also becoming a key focus for CPQ vendors. Many solutions are now designed to help businesses optimize their resource allocation, reduce waste, and contribute to environmental sustainability. By improving efficiency in pricing and configuration processes, these CPQ tools not only benefit businesses financially but also support their broader sustainability goals. These trends are shaping the future of CPQ software, making it an increasingly powerful tool for businesses looking to stay competitive in an evolving digital landscape.

Key Players

1. Salesforce

2. Oracle Corporation

3. SAP SE

4. Apttus

5. PROS Holdings, Inc.

6. Vendavo, Inc.

7. Epicor Software Corporation

8. Infor, Inc.

9. IBM Corporation

10. Cincom Systems, Inc.