Cold-Pressed Juices Market Size (2025 – 2030) 

The cold-pressed juices market was valued at USD 850 million in 2024 and is projected to reach a market size of USD 1,289 million by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 7.2%.

The global cold-pressed juice market refers to juice and beverages made using hydraulic pressing, which extracts juice without heat to preserve nutrients, enzymes, and natural tastes. These juices are often treated with high pressure instead of pasteurization, which keeps them fresh for a long time while avoiding additives. The market attracts health-conscious consumers in search of clean-labelled, organic, and functional drinks. Companies are maintaining transparent sourcing, simple component lists, and maintaining cold storage from production to delivery, and their sales channels range from direct-to-consumer subscription to retail stores, cafes, and club packs. Brands are also expanding into related cold-pressed products, such as wellness shots and smoothies, to increase customer access and profits.

Key Market Insights:

Organic cold-pressed juice is expected to grow at a 7.2% CAGR (2024–2030), faster than conventional options.

Fruit cold-pressed juice leads with 45% market share because it retains a higher concentration of vitamins, minerals, and antioxidants compared to traditional juicing methods.

Consumers are increasingly incorporating vegetable juices into their diets for their potential health benefits. Vegetable cold-pressed juices are growing at the fastest rate of 7.2 in forecast years from 2024-2030.

78% of consumers would pay more for natural claims, and 56% would pay 10–30% extra.

Market Drivers:

Demand for Healthy and Clean-Label Products is driving the cold-pressed juices market.

The demand for healthy and clean-label products is driving the cold-pressed juice market because consumers are choosing drinks that are fresh, natural, and free from artificial ingredients. Cold-pressed juices fulfil this requirement by preserving vitamins and enzymes, offering claims such as "organic" and "no added sugar". Health-conscious consumers are willing to invest more for these health benefits, helping brands to maintain premium prices. Stores make these products easy to find these products by keeping these products in a wellness section or by promoting them for specific requirements like immunity or energy. Adding functional ingredients such as probiotics and adaptogens increases their appeal and encourages repeat purchases.

Expansion of E-commerce and accessibility of cold-pressed juices are driving the cold-pressed juices market.

The expansion of e-commerce around the world is largely enhancing access to cold-pressed juice, which connects brands with consumers in developed markets and emerging markets. In areas where physical retail networks are limited for premium health beverages, e-commerce is providing a direct channel for product availability. Consumers can easily order cold-pressed juices to their doorstep through the global marketplace, brand-owned websites, and membership-based services. This trend removes geographical barriers and supports entry into markets in remote areas. Additionally, digital marketing and personal recommendations further increase global demand, making a major development catalyst for the e-commerce industry.

Market restraints and challenges:

High production costs and refrigerated logistics are some of the major challenges and restraints in the cold-pressed juice market. Consumption of cold-pressed juice could be limited in urban centres due to the high price as compared to traditional juice. The shelf life of these products is also one of the major challenges. Regulatory variation on the labelling of products and organic certification adds compliance in cold-pressed juice market. Rigid retail execution also fragments the distribution of these products.

Market Opportunities:

There is significant potential in the development and commercialization of the cold-pressed juice market with functional platforms, affordable multipack offerings, and international distribution, where cold-chain retail logistics are getting stronger. Brands can target consumers with specific needs, such as immunity, energy, hydration, and intestinal health, with labelled ingredients and transparent doses. The partnership with HPP expands product distribution capacity without heavy capital expenditure, while retailer cooperation unlocks seasonal and exclusive flavours of cold-pressed juice offerings. The emerging demand for cold-pressed juice in children with zero-added-sugar claims and electrolyte-plus fruits also poses market opportunities.

COLD-PRESSED JUICES MARKET REPORT COVERAGE:

Cold-Pressed Juices Market Segmentation:

Cold-Pressed Juices Market Segmentation By Product Type:

• Fruit Juices
• Vegetable Juices
• Blends
• Others

The fruit-based cold-pressed juices dominate the market due to their broad consumer appeal, familiar taste profile, and natural health benefits. These juices are widely preferred for their nutrient density, especially vitamins and antioxidants, and they provide both indulgence and well-being when consumed. Further, the market presence of fruit-based juice is strengthened by a variety of flavours, the availability of raw materials, and the adaptability in blends and fortified offerings. Additionally, the supply chains installed for fruits provide better quality and mass production of fruit-based juice, which also strengthens their leadership in retail and food channels.

Vegetable cold-pressed juices are growing at the fastest rate, due to the increasing popularity of nutrient-rich, low-sugar juices. Health-conscious consumers are choosing vegetable cold-pressed juices as functional health boosters by providing benefits such as increasing immunity and better digestion. The addition of vegetables such as spinach, beetroot, and celery increased the demand for a plant-based diet and overall nutrition. Marketing of vegetable cold-pressed juices as "Green" and "Clean Label" promotes these juices among health-conscious consumers, with balanced taste.

Cold-Pressed Juices Market Segmentation By Processing Method:

• HPP-treated cold-pressed
• Unprocessed cold-pressed
• Lightly pasteurized cold-pressed
• Fortified/enriched variants

High-Pressure Processing (HPP) -treated cold-pressed juices dominate the market due to their extended shelf-life without affecting nutrition or taste. This process kills harmful pathogens, preserving vitamins, minerals, and natural tastes, making it ideal for mass distribution. This technology supports brand expansion in various retail formats, including supermarkets, convenience stores, and export markets. HPP provides an optimal balance between quality and commercial viability with increasing consumer demand for food security and freshness, which ensures strong adoption of high-pressure processing by both new and established players in the cold-pressed juice market.

Fortified/Enriched cold-pressed juices are growing with the highest growth rate because consumers are choosing beverages that deliver added functional benefits beyond basic nutrition. These variants often include probiotics, plant-based proteins, adaptogens, and vitamins to serve health-conscious consumers. Innovation and clinical research in functional beverages with targeted marketing appeals to health-conscious consumers. Growing blends between juices and nutraceutical sectors are also driving fortified/enriched cold-pressed product demands.

Cold-Pressed Juices Market Segmentation By Distribution Channel:

• Grocery Stores
• Department Stores
• Online Retailers
• Hypermarket/Supermarket
• Others

Hypermarkets and supermarkets are the primary distribution channels for cold-pressed juices by offering a comprehensive product portfolio, in-store promotions, and direct consumer engagement. Hypermarkets and supermarkets can stock several brands and formats under one roof, increasing visibility and encouraging impulse purchase. Consumers prefer to purchase fresh juice from these outlets due to trust in quality assurance. Hypermarkets and supermarkets have established cold chain logistics to support the distribution of premium perishable products.

Online retail is experiencing the fastest growth in the distribution of cold-pressed juice due to the rapid penetration of e-commerce and direct-to-consumer models. E-commerce attracts health-conscious consumers by offering a personalized wellness package and subscription-based model with targeted digital promotion. Online retail can offer various brands and flavours of cold-pressed juice without geographical boundaries, which makes the product accessible to consumers. Additionally, E-commerce’s cold chain logistics and insulated packaging keep juices fresh as compared to traditional offline retail.

Cold-Pressed Juices Market Segmentation By Packaging & Format:

• PET bottles and Glass bottles
• Recyclable/plant-based materials
• Multi-packs/club formats
• Single-serve shots
• Ready-to-drink bottles

PET and glass bottles remain the most widely used packaging formats due to their durability, clarity, and ability to preserve taste and freshness. The PET bottles are easy for transportation with lightweight and low cost, while glass bottle is preferred by high-budget consumers with a premium look in packaging. Both formats are compatible with HPP technology and regulatory standards for food security requirements. PET and glass bottles have the ability to offer in multiple sizes and quantities, supporting diverse consumer preferences.

Recyclable/plant-based packaging solutions are experiencing the fastest growth in the cold-pressed juice market due to an environmentally friendly choice from eco-conscious consumers. Brands are adopting bioplastics and recyclable plant-based packaging solutions to reduce environmental impact and strengthen their sustainability credentials. This trend is reinforced by regulatory pressure and retailer eco-conscious commitments. Brands are marketing their packaging of products with environmental values to influence young consumers, making it a powerful differentiator in a fast, competitive market.

Cold-Pressed Juices Market Segmentation: Regional Analysis:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

North America dominates the cold juice market with a mature, health-conscious consumer and a well-established industry, high disposable income, and strong retail infrastructure. The region is home to a large cold-pressed juice brands and innovative startups, in which consumers are ready to pay premium prices for quality and nutrition. They promote fitness, detox, and organic lifestyle to attract consumers and support widespread accessibility of products in both physical and online channels.

The Asia-Pacific region is expanding at the highest rate in the cold-pressed juice market with urbanization, raising health awareness, and increasing disposable income in emerging economies. Countries such as China, India, and Japan are seeing an increase in demand for functional and natural beverages, especially young consumers looking for a healthy alternative to sugary drinks. The expansion of modern retail, combined with e-commerce penetration, is improving access to premium juice products. Increasing trends of plant-based diets and superfoods further encouraged cold-pressed juice consumption, making this region a growing market.

Cold-Pressed Juices Market COVID-19 Impact Analysis:

The outbreaks of the COVID-19 epidemic promoted home-based consumption and increased sales of membership sales for e-commerce and cold-pressed juices. The demand for cold-pressed juice has decreased due to the closure of gyms, offices, and cafes. The instability of the supply chain increased the cost of production, packaging, and freight. Investment in HPP capacity, digital forecasting, and regional production improves production and future shocks after Covid-19. The consumer trial offerings during lockdown, with health-conscious and sustainable products, remain positive after the epidemic, with repeated consumer demands.

Latest Trends and Developments:

Major brands are converting simple juice into daily wellness staples with clear labels and verified claims by adding electrolytes, prebiotics, adaptogens, and low-sugar carbs. Companies are offering cold-pressed juice in bulk, club packs, and trial packs for kids with clear labels and refreshed recyclable packaging. This emphasizes HPP capacity, automatic bottling, and reduces shrinkage and stockouts. Retailer with marketplace direct-to-consumer subscription co-existence, while co-packing partnerships launch and reduce capital risk.

Key Players in the Market:

1. Suja Life, LLC
2. The Hain Celestial Group, Inc.
3. Organic Avenue
4. Evolution Fresh, Inc. (Starbucks Corporation)
5. Mama Juice
6. Rakyan Bottles Private Limited (Raw Pressery)
7. Pressed Juicery, Inc.
8. Naked Juice Company (PepsiCo, Inc.)
9. Odwalla, Inc. (Coca-Cola Company)
10. Tropicana BraNDS Group

Latest Market News:

• Aug 12, 2025- Nékter Juice Bar Redefines the Future of Wellness with a Bold, Evolved Lineup of Cold-Pressed Juices and Lifestyle Bundles. Nékter is offering a smarter, more flexible way to experience wellness and one that fits real life with a smart, more approachable solution: a modern lineup of 12-ounce, cold-pressed juices and Lifestyle Bundles designed to fit the lifestyle.
• July 9, 2025- Pressed Juicery, the California-based brand known for its cold-pressed juices and functional shots, has announced the national launch of its Functional Wellness Smoothie Multipack at Costco. The exclusive eight-pack, priced at $16.89, is now available in more than 550 Costco locations