Coconut-Based Body Scrub Market Size (2023-2030)

The Global Coconut Based Body Scrub Market was estimated to be worth USD 5.34 Billion in 2022 and is anticipated to reach a value of USD 8.51 Billion by 2030, growing at a fast CAGR of 6% during the forecast period 2023-2030.

A coconut-based body scrub is an exfoliating skin-care product that uses coconut along with other ingredients to remove skin impurities such as dead skin, and unclog pores, and provides the skin with a smooth and refreshed texture. These scrubs usually contain coconut oil, coconut flakes, and shell powder that acts as an exfoliating agent for the skin. Moreover, coconut-based scrubs are popular due to their moisturizing properties and natural exfoliation benefits. Further, growing consumer demand for natural and organic skin-care products has boosted the demand for coconut-based body scrubs in the market. Additionally, owing to the increasing demand for tropical skin-care products, manufacturers are introducing their product lines of coconut-based body scrubs for different skin types. These ingredients include an infusion of coffee beans, shea butter, cocoa butter, sugar, and salt-based coconut scrub, and the addition of essential oils such as lavender, tea tree, and citrus oils. Moreover, growing trends in aromatherapy have further contributed to the demand for coconut-based body scrubs for relaxing and skin-calming experiences

Global Coconut-Based Body Scrub Market Drivers:

Growing demand for natural and organic skin-care products drives the demand for coconut-based body scrubs in the market.

Consumers have shifted their preferences towards natural and organic skin products after recognizing the ill effects of harsh chemicals on the skin of conventional products. They are seeking organic alternatives that not only provide beauty benefits but also provide them health benefits. Further, coconut-based body scrubs are made from natural and raw ingredients that provide excellent exfoliation properties to the skin. They contain coconut oil, coconut flakes, and other plant-based ingredients that provide gentle and smooth skin to consumers. Moreover, coconut helps to remove dead skin cells and unclog pores, providing a radiant appearance to the skin.

Growing trends of aromatherapy to boost the for coconut-based body scrub in the market.

Aromatherapy is the practice of using essential oils and fragrances for providing a relaxed physical and psychological experience to consumers. It has increased the demand for coconut-based body scrubs combined with essential oils, offering exfoliating and moisturizing benefits to the skin. Moreover, the sensory properties of coconut provide a pleasant scent and stress-relief atmosphere. Further, incorporating essential oils with coconut provides an uplifting and energizing experience for the mind and body. These essential oils include citrus oils such as orange and grapefruit, vanilla, lavender, and sandalwood.

Global Coconut-Based Body Scrub Market Challenges:

Allergies and sensitivities to coconut can hamper the market demand for coconut-based body scrubs. Coconut-based can cause skin irritation or sensitivities due to coconut-derived ingredients.

Further, expensive pricing for premium body scrubs due to natural ingredients and eco-friendly packaging can deter the market demand for coconut-based body scrubs.

Global Coconut-Based Body Scrub Market Opportunities:

The Global Coconut Based Body Scrub Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, increasing demand for organic skin care products and the social media influence of DIY skin care is predicted to develop the market for Coconut Based Body Scrub and enhance its future growth opportunities.

COVID-19 Impact on the Global Coconut-Based Body Scrub Market:

The pandemic had a significant impact on the coconut-based body scrub market. Owing to the increase in hygiene and cleanliness during the pandemic, consumers became more conscious regarding their skin health, which further increased the demand for natural and organic ingredients-based body scrubs such as coconut that not only provided clean and safe skin care options to consumers. Furthermore, due to the closure of beauty and skincare stores, spas, and salons, e-commerce platforms witnessed an increase in sales of coconut-based body scrubs in the market. Moreover, the increase in DIY beauty kit trends, induced consumers to prepare at-home coconut scrub and blend it with other ingredients for smooth and healthy skin.

Global Coconut-Based Body Scrub Market Recent Developments:

In June 2022, OrganiQ Kangaroo Island Hershey’s collaborated to launch Cacao Body Scrub, a 100% vegan and cruelty-free product for consumers. It contains pure coconut oil, a chocolatey scent, raw cacao oil, and raw sugar that helps to clean and exfoliate the skin. Moreover, it has an eco-friendly packaging that is made up of recyclable materials.

COCONUT-BASED BODY SCRUB MARKET REPORT COVERAGE:

Global Coconut-Based Body Scrub Market Segmentation: By Product Type

• Coconut Oil Scrub

• Coconut Shell Scrubs

• Coconut Sugar/Salt Scrubs

Based on market segmentation by product type, coconut oil scrubs occupies the highest share of the market. These scrubs are the primary ingredient and base in all scrubs due to their excellent moisturizing properties. It helps to hydrate and nourish the skin, as it is rich in fatty acids that provide the skin with a soft and gentle texture.

The coconut shell scrubs segment is the fastest-growing segment during the forecast period. It contains small coconut granules that are used mainly as an exfoliating agent in scrubs. Moreover, they provide a deeper exfoliation effect to the skin by removing dirt and dead skin cells, revealing smoother skin underneath. It is mostly suitable for rough or uneven skin texture.

Coconut sugar/salt scrubs occupy a sizeable share of the market. It contains coconut oil with sugar and salt that acts as exfoliating agent for the skin. Sugar and salt provide smooth and polished skin by removing dead skin cells. Moreover, due to their versatility, they are suitable for all skin types and offer strong exfoliation properties than many other scrubs.

Global Coconut-Based Body Scrub Market Segmentation: By Packaging Form

• Jars

• Tubes/Squeezes

Based on market segmentation by packaging form, tubes/squeezes occupy the highest share of the market. Tubes/squeezes enable controlled dispensing to consumers by minimizing waste and allowing better application on the skin. Moreover, it is a hygienic solution as comes with a nozzle or cap that does not require consumers to dip their hands into the product and retrieve it.

The jars segment occupies a sizeable share of the market. Jars' body scrubs allow consumers to take the desired amount of scrub and close the jar when not in use. Moreover, it offers transparency as it allows consumers to see the product’s texture, colour, ingredients, and others and help them make better purchasing decisions.

Global Coconut-Based Body Scrub Market Segmentation: By Form

• Powder

• Gel

• Cream

Based on market segmentation by form, gel form occupies the highest share in the market. Gel coconut body scrub has a pre-mixed formulation that contains exfoliating particles for providing a smooth and moisturized skin texture. Moreover, it offers the benefit of ready-to-use and no-fuss scrubbing as it can be directly applied to the skin. The powder segment is the fastest-growing segment during the forecast period. Powdered coconut body scrub allows consumers to mix it with water and other products, providing additional skin benefits. These include mixing it with yoghurt, essential oils, fruit extracts, and others, making DIY skin-care methods popular among consumers.

Global Coconut-Based Body Scrub Market Segmentation: By Distribution Channel

• Online

• Offline

The online segment occupies the highest share of the market. Due to the increase in the online presence of organic skin-care companies, consumers can choose from various coconut-based body scrubs that suit their skin types. Further, attractive offers, faster delivery services such as same-day delivery, and product/price comparison with other brands allow consumers to make better-informed decisions. The offline segment is estimated to be the fastest-growing segment during the forecast period. The offline distribution channel consists of supermarkets/hypermarkets, beauty stores, health and wellness stores, spas/salons, and others. These channels offer a variety of organic and luxurious body scrub options to consumers, which also include various ingredients such as coffee, essential oils such as lavender and vanilla, and others. Further, the growing trend of herbal products has increased the demand for mint, lemon grass, rosemary, and aloe vera-based coconut body scrub in the market.

Global Coconut-Based Body Scrub Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on market segmentation by region, Asia-Pacific occupies the highest share of the market. The cultural significance of coconut as a sacred ingredient in countries like India, and traditional beauty rituals has increased the popularity of coconut-based body scrubs in the region. Further, an abundance of natural ingredients and coconut in the South-East Asian region, due to the prevalence of hot and humid climate, has contributed to the demand for coconut-based body scrub in the region. Additionally, the growing tourism and wellness industry has induced consumers to seek relaxing wellness and spa experiences, thus increasing the usage of coconut-based body scrubs in the region. North America is the fastest-growing geographical region during the outlook period. Increased social media influence of organic skin-care routines and DIY beauty methods have boosted the usage of coconut-based body scrubs in the region. Moreover, the infusion of coffee with coconut has gained popularity due to the growing demand for caffeine and tropical-based skin products in the region.

Global Coconut-Based Body Scrub Market Key Players:

1. Browne Drug Co, Inc

2. Bath and Body Works

3. OGX Beauty

4. Dr. Teal’s

5. Health & Glow Pvt Ltd

6. AVA Cholayil Pvt Ltd

7. Kylie Cosmetics Coty, Inc

8. Pure Body Naturals