Charcoal Soap Market Size (2023-2030)

The Global Charcoal Soap Market was valued at USD 3761.55 Million and is projected to reach a market size of USD 5544.87 Million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of  5.7%. 

Charcoal soap contains activates charcoal, which is a form of carbon. It allows to absorption of impurities and toxins from the skin, providing it with a smooth and bright texture. Further, charcoal soap has detoxifying properties that help to deep cleanse and purify the skin. It is suitable for individuals with oily and acne-prone skin, as it helps to remove excess oil, dirt, and bacteria from the pores of the skin, thus reducing frequent skin breakouts. Moreover, it also helps to remove blackheads and whiteheads, promoting a clear and bright complexion. Furthermore, the growing demand for skin-brightening products has boosted the demand for charcoal soap in the market. In addition to that, increasing awareness among consumers regarding skin health has fuelled the demand for charcoal soap in the market.

Global Charcoal Soap Market Drivers:

High urban pollution level drives the demand for charcoal soap in the market.

Rising air pollution in urban areas has affected the skin negatively. Further, the presence of various air pollutants such as vehicle emissions, industrial pollution, and airborne particles have caused skin issues such as allergies, rashes, skin irritations, inflammation, and accelerated aging. Therefore, consumers are preferring charcoal soap for their skin health. Charcoal helps in removing skin toxins and provides a smooth and bright skin texture to consumers. Moreover, it contains anti-pollutant ingredients that help to fight against skin damage from pollution. Moreover, it provides deep-cleansing and moisturizing features to the skin that helps to remove dirt from the pores and prevent skin loosening and tanning.

Enhanced social-media marketing of skin-care products drives the demand for charcoal soap.

Social media platforms such as Instagram, YouTube, and Tiktok have enabled skin-care companies to promote their skin-care products online. Further, many companies collaborate with beauty influencers and bloggers to influence the buying decisions of consumers. These include beauty and skin-care tutorials that by beauty influencers that showcases the benefits and ingredients of charcoal soap, sponsored skin-care routine ads by celebrities, and giveaway, contests, or quizzes that induce customers to buy charcoal soap and improve their skin health.

Global Charcoal Soap Market Challenges:

A lack of consumer awareness regarding the benefits of charcoal soap can hamper the market growth for charcoal soap. Skepticism and misinformation among consumers regarding charcoal's benefits for healthy skin such as fear regarding the sourcing of ingredients, eco-friendliness, and high-presence of chemical concerns can decline its demand in the market.

Global Charcoal Soap Market Opportunities:

The Global Charcoal Soap Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, rising demand for anti-pollution skin-care products and the social-media influence of skin-care routines is predicted to develop the market for Charcoal Soap and enhance its future growth opportunities.

COVID-19 Impact on the Global Charcoal Soap Market:

The pandemic hurt the charcoal soap market. Due to the lockdown, consumers shifted their preferences towards necessary products, which improved their immunity and health. This declined the demand for luxurious products such as charcoal soap. Moreover, the growing trend of DIY skin essentials has increased at-home skin-care methods, which resulted in a decline in demand for charcoal soap during the pandemic.

CHARCOAL SOAP MARKET REPORT COVERAGE:

Global Charcoal Soap Market Segmentation: By Formulation

• Bar Soap

• Liquid Cleansers

• Facial Mask Soaps

Among the above segmentation, bar soap occupies a significant market share. It is the traditional form of charcoal soap that comes in solid form and offer various advantages. These include longevity of the product, convenience, and ability to generate more and rich lather. Moreover, they are often blended with other ingredients such as oils, butter, herbs, and essential oils, that provide smoothening and refreshing benefits to the skin. Additionally, it helps to moisturize and exfoliate the skin, thus helping in removing dirt and excess oil from the skin.

The liquid cleanser segment occupies the highest share of the market. It has gained popularity due to its convenient and mess-free solutions. These are formulated as gel or liquid and come in bottle or dispenser packaging. Moreover, they offer flexibility as they can be used for both the face and body. Growing demand for smooth, bright, and healthy skin, has induced manufacturers to add additional ingredients such as botanical extracts and hydrating agents that help to rejuvenate the skin.

The facial masks segment has witnessed popularity in recent years owing to increased social media influence. These masks provide a concentrated treatment to the skin and help to deep cleanse and detoxify the skin. Moreover, the mask form allows prolonged contact with the skin, thus removing all the dirt from the skin effectively. Additionally, these are available with various ingredients such as clays, antioxidants, and hydrating agents that provide various benefits to the skin.

Global Charcoal Soap Market Segmentation: By Nature

• Natural/Organic

• Conventional

Among the above segmentation by nature, the natural/organic segment occupies the highest share of the market. Growing consumer demand for organic products for healthy skin has increased the demand for organic charcoal soaps. These soaps are made with plant-based extracts, essential oils, and natural additives that not only smoothen the skin but also provide a healthy texture to it. Moreover, these soaps are cruelty-free, free from synthetic chemicals and artificial fragrances, making them a popular choice of beauty product among consumers.

Global Charcoal Soap Market Segmentation: By Distribution Channel

• Online

• Offline

Based on market segmentation by distribution channel, the online segment occupies the highest share of the market. Due to the increase in the online presence of beauty and skin-care companies, consumers can avail a variety of charcoal soap that suits their preferences. Further, attractive offers and faster services such as same-day delivery, and cashback offers by e-commerce platforms have increased the demand for charcoal soap among consumers.The offline segment witnessed the fastest growth during the forecast period. The offline distribution channel consists of supermarkets/hypermarkets, beauty stores, health and wellness stores, spas/salons, and others. These channels offer a variety of healthy and luxurious options to consumers, which also include various organic ingredients such as fruit extracts, essential oils such as lavender and chamomile, and others. Further, the growing trend of paraben-free products has increased the demand for organic and vegan charcoal soap in the market.

Global Charcoal Soap Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on market segmentation by region, North America occupies the highest share of the market. Due to rising skin-health awareness among people, there is an increase in demand for charcoal soap in the region. Further, many individuals in the region have oily and acne-prone skin, which increases the usage of anti-acne products such as charcoal soap. Moreover, charcoal face masks are quite popular among young adults in the region. Asia-pacific is the fastest growing region during the outlook period. The abundance of natural and organic ingredients such as lavender, tea tree, eucalyptus, sandalwood, chamomile, and others have contributed to the growth of charcoal soap in the region. Further, the conscious skin-care culture of having healthy and flawless skin in South-Asian countries such as Korea, Japan, and India has increased the demand for charcoal soaps in the region.

Global Charcoal Soap Market Key Players:

1. The Man Company

2. Honasa

3. AKB Herbals

4. Wipro

5. Bombay Shaving Company

6. Zed Lifestyle Pvt

7. L’Bert Men

8. Unilever

9. Vaadi Herbals

10. Apollo Pharmacy

11. Sarth Ayurveda