Cascara Sagrada Powder Market Size (2023-2030)

The Global Cascara Sagrada Powder Market was estimated to be worth USD 25.4 Million in 2022 and is anticipated to reach a value of USD 37.53 Million by 2030, growing at a fast CAGR of 5% during the forecast period 2023-2030.

Cascara sagrada powder contains compounds called anthraquinones, that help in improving gut health. Moreover, it helps to regularise bowel movements and relieve constipation. The powdered form of cascara sagrada is made by drying and grinding the bark of the tree, which can be encapsulated or used as an ingredient in herbal blends such as in tea and it can also be consumed as a standalone supplement. Moreover, due to the growing demand for herbal and organic ingredients, cascara sagrada powder has witnessed tremendous growth in the food & beverage industry, particularly for herbal beverages and dietary supplements. Additionally, due to its ability to eliminate toxins and promote nutrient absorption, it is considered a healthy and nutritious ingredient. Apart from this, shifting consumer preferences towards herbal supplements have boosted the market for cascara sagrada powder in the market.

 Global Cascara Sagrada Powder Market Drivers:

The rising demand for herbal digestive remedies drives the market for cascara sagrada powder.

The increased awareness regarding digestive health has shifted consumer preferences towards herbal remedies and therapies that improves their digestive conditions. Due to its natural laxative properties, cascara sagrada powder helps to stimulate the muscles of the intestines, which further helps to regularise bowel movements and reduces constipation. Moreover, this powder is free from synthetic chemicals, which makes it a popular eco-friendly approach to healthcare among consumers. Moreover, it also helps in weight management by removing toxins from the colon in the body, making it a popular herbal medicine ingredient among consumers.

Growing demand from the beauty and wellness industry boosts the demand for cascara sagrada powder in the market.

Cascara sagrada powder is not used directly in mainstream beauty products, however, it is used as an ingredient in specialized skin care products. Increasing consumer demand for natural and organic skincare products that prevent them from skin irritation and allergies, has bolstered the market for cascara sagrada powder. Moreover, it is used as an exfoliating agent in face and body scrubs that provide a smooth complexion, it is also used as a purifying and detoxifying mask to promote a blemish-free complexion, and is used in a cleanser for removing toxins from the skin. Further, cascara sagrada powder is used in wellness formulations such as herbal supplements for promoting the overall health of the body.

Global Cascara Sagrada Powder Market Challenges:

Side-effects concerns can decline the market demand for cascara sagrada powder. Prolonged exposure to cascara sagrada powder can lead to dysfunction in bowel movements and other side effects such as abdominal pain, cramping, and diarrhoea.

Furthermore, competition from synthetic alternatives that provide faster results compared to natural ingredients such as cascara sagrada powder, can dampen the growth of cascara sagrada powder in the market.

Global Cascara Sagrada Powder Market Opportunities:

The Global Cascara Sagrada Powder Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, the increasing demand for health supplements and rising digestive health awareness are predicted to develop the market for Cascara Sagrada Powder and enhance its future growth opportunities.

COVID-19 Impact on the Global Cascara Sagrada Powder Market:

The pandemic had a positive impact on the cascara sagrada powder market. Due to increased health awareness among consumers, there was an increase in demand for dietary supplements and medicines containing cascara sagrada powder. Further, DIY natural home remedies boosted the usage of cascara sagrada powder with other natural ingredients such as aloe vera, senna leaf, fennel, ginger, and others providing additional health benefits to consumers during the pandemic.

CASCARE SAGRADA POWDER MARKET REPORT COVERAGE:

Global Cascara Sagrada Powder Market Segmentation:

Global Cascara Sagrada Powder Market Segmentation: By Application

• Dietary Supplements
• Pharmaceuticals
  • Over-The-Counter Medicines (OTC)
  • Prescription Medicines
• Personal Care
• Others

Based on market segmentation by application, dietary supplements occupy the highest share of the market. Cascara sagrada powder is increasingly used in dietary supplements for improving digestive health and for constipation relief. Consumers have shifted their preferences towards herbal and organic dietary supplements that do not have any side effects and help in improving health. Moreover, due to its versatility, cascara sagrada powder can be combined with other ingredients such as psyllium husk, aloe vera, and ginger, for additional health benefits. Dietary supplements that contain cascara sagrada powder may come in the form of capsules, powdered formulations, or tablets along with other natural ingredients.

The pharmaceutical segment is the fastest-growing segment during the forecast period. Due to its natural and medicinal properties, cascara sagrada powder is increasingly used in medical formulations that support gut health and boosts immunity. These can also be added in liquid formulations for improved digestive health. Moreover, cascara sagrada powder is often used as an ingredient in OTC medicines that are made to cure short-term constipation problems. On the other hand, cascara sagrada powder used in prescription medication is typically prescribed by healthcare professionals for targeted digestive issues such as chronic constipation.

Global Cascara Sagrada Powder Market Segmentation: By Distribution Channel

• Online Retail Stores
• Offline Stores

Based on market segmentation by distribution channel, the offline segment occupies the highest share of the market. The offline distribution channel consists of supermarkets/hypermarkets, retail stores, pharmacies, health and wellness stores, herbal supplements shops, and others. These channels comprise knowledgeable professionals and staff that provide valuable information on cascara sagrada powder, its intake, and usage as per the consumer’s requirement.

The online segment witnessed the fastest growth during the forecast period. Due to the increase in the online presence of pharmacies and herbal supplement companies, consumers can avail of cascara sagrada powder in various types of packaging, as per their health requirements. Further, convenience, a wide range of product options, price/product comparison, and free-expert consultation such as fitness or pharmacist consultation have fuelled the growth of cascara sagrada powder in the market.

Global Cascara Sagrada Powder Market Segmentation: By Packaging Type

• Bottles
• Sachets
• Others

Based on market segmentation by packaging type, the sachets segment occupies the highest share of the market. Sachets come in a single-serving form that contains a pre-measured dose of cascara sagrada powder. These are convenient to carry and use, ensuring the appropriate dosage of powder in the powder. Moreover, these packets are made up of plastic or foil films that protect the powder from moisture and maintain its quality.

The bottles segment is the fastest-growing segment during the forecast period. These bottles come in various sizes and are usually meant for larger consumption purposes. Moreover, plastic bottles are the most popular form of packaging for cascara sagrada powder, as they are lightweight, durable, and air-tight that prevents the powder from spoilage.

Global Cascara Sagrada Powder Market Segmentation: By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America

Based on market segmentation by region, North America occupies the largest share of the global market. The natural prevalence of cascara sagrada and increasing digestive issues have boosted the demand for cascara sagrada powder in the market. Cascara sagrada holds a traditional use in Native American tribes in North America, such as in traditional herbal medicine systems and healing rituals, which have contributed to the market growth of cascara sagrada powder. Furthermore, the increase in digestive issues due to ill food habits, sedentary lifestyles, and hereditary traits has increased the usage of cascara sagrada powder in the region. The most common digestive issues in the region are chronic constipation and gastrointestinal diseases, which contribute to the demand for cascara sagrada powder in digestive medicines.

Asia-Pacific is the fastest-growing region during the forecast period. The prevalence of traditional medicinal systems such as Ayurveda, in countries such as India, has boosted the demand for cascara sagrada powder in the region. Moreover, the prevalence of organic and sustainable farming practices has boosted the demand for cascara sagrada powder in the region.

Global Cascara Sagrada Powder Market Key Players:

1. Green Jeeva
2. Herba Diet
3. Mountain Rose Herbs
4. Kalustyan’s
5. Texas Natural Supply
6. Mueggenburg Farms
7. Duals Naturals
8. Starwest Botanicals
9. Golden Bough Botanicals Inc.
10. Austral Herbs
11. Prescribed For life