Canned Tomatoes Market Size (2024 – 2030)

The Canned Tomatoes Market was valued at USD 11.8 billion in 2023 and is projected to reach a market size of USD 17.05 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.40%.

The market for canned tomatoes is growing at a rapid pace, thanks to the ubiquity of grocery stores and their enhanced shelf life. Since tomatoes are an important ingredient in a variety of cuisines around the world, the quality and availability of canned tomatoes throughout the year have contributed significantly to the market. The market is driven by the growing demand for healthy and ready-to-use food products, catering to the needs of households, restaurants, and the food industry. In addition, advances in packaging technology that are required to maintain the quality and value of canned tomatoes have increased the interest in their market, making the market stable and growing.

Key Market Insights:

The canned tomato market faces challenges from fresh-grown tomatoes in different packages, such as those in glass jars or aseptic packaging. Manufacturers are turning to eco-friendly packaging, leading to increased demand for aseptic packaging. Aseptic cartons, which are easily recycled, also extend the shelf life up to 18 months. According to a study, there has been an 18% increase in the use of these since the COP-27 in September 2022. In the analysis of minerals, the concentration of sodium, potassium, and calcium is high in canned tomatoes (p < 0.05), while the iron content is high in tomatoes new (plt; 0.05). Fresh tomatoes contain more vitamin A, while canned tomatoes contain more vitamin C.

Canned Tomatoes Market Drivers:

Consumer Demand for Convenience and Shelf Life is extensively increasing the demand for canned tomatoes. 

Consumers are increasingly looking for healthy food options without compromising on quality or taste. Canned tomatoes are convenient because they are available year-round, require no preparation, and have a longer shelf life than fresh tomatoes. This convenience fits the modern lifestyle, where time constraints often affect purchasing decisions. In addition, ensuring the quality and taste of canned tomatoes continues to increase their popularity among consumers who want to be healthy without compromising the taste of their dishes. drinks to live a healthy life and prevent diseases, including mental diseases such as depression, anxiety, and others.

Expansion in Food Processing and Packaging Technologies is bringing innovation to the canned tomatoes market, driving its growth.

Advances in food processing and packaging technology have had a significant impact on the canned tomato market. Innovations in canning techniques and materials have extended the shelf life of canned tomatoes while preserving their nutritional value and flavor. Improved packaging methods, such as aseptic packaging and advanced labeling systems, help preserve the freshness and quality of tomatoes for longer. These technological advances not only make canned tomatoes better but also allow producers to comply with legal requirements and consumer preferences for health and other products.

Canned Tomatoes Market Restraints and Challenges:

Quality Preservation is a major hindrance for businesses in the canned tomatoes industry.

Maintaining tomato quality during the canning process is a challenge. Things like choosing ripe tomatoes, of high quality, preserving their flavor, color, and nutritional value, and making sure that there is little damage during the heating and canning process require precision. Any faulty or inadequate process can lead to a decrease in the overall quality of canned tomatoes, affecting customer satisfaction and market demand.

Sustainability and Environmental Concerns associated with can pose environmental issues.

The production and packaging of canned tomatoes often raise environmental concerns. The use of metal cans and the energy-efficient processes involved in canning contribute to the carbon footprint. In addition, concerns about the BPA (bisphenol A) coating of some cans and its health effects may make consumers interested in alternative packaging. Meeting sustainability goals, reducing environmental impact through eco-friendly packaging options, and addressing consumer concerns about additives or preservatives in packaged products pose ongoing challenges for the industry. Addressing the need for safety and sustainable practices remains a serious challenge in the canned tomato market.

Canned Tomatoes Market Opportunities:

The canned tomato market offers great opportunities for expansion and innovation. The growing desire of consumers to adopt healthy eating habits and the growing appetite for healthy foods gives manufacturers a great opportunity to introduce healthy and nutritious canned tomato products. Exploring organic and natural brands, introducing new packaging to meet environmental needs, and engaging with technology to improve flavor, texture, and nutritional content can all combine to change consumer preferences. Also, expanding markets in emerging economies, where the demand for healthy and varied food options is on the rise, provides a good opportunity for market growth and diversification.

CANNED TOMATOES MARKET REPORT COVERAGE:

Canned Tomatoes Market Segmentation: By Product Type

• Whole Peeled Tomatoes

• Crushed Tomatoes

• Diced Tomatoes

• Tomato Puree/Paste

• Others

In 2023, The largest segment of the canned tomato market by product type is crushed tomatoes, with a market share of 41% in 2023. Crushed tomatoes have gained popularity due to their variety, offering happiness between white tomatoes and purees. The popularity of this segment comes from its convenience in cooking, offering a balance between texture and consistency. Crushed tomatoes meet a variety of culinary needs, allowing easy incorporation into various recipes without requiring additional processing, making them a preferred choice among both consumers and culinary professionals. The diced tomato segment has emerged as the fastest-growing segment in the canned tomato market. This increase can be attributed to changing consumer preferences for quality and variety in cooking. Diced tomatoes provide a ready-to-use solution, saving time and effort in food preparation. Their compatibility with various recipes, from soups to sauces and salsas, appeals to modern consumers who are looking for simple ingredients that preserve both flavor and texture.

Tomato puree, a great blend of tomatoes, is a hearty food loved for its consistency and strong flavor. The journey from the vine to the pot begins with care, where the tomatoes grow in good soil, full sunlight, and consistent watering. Factors such as temperature, humidity, and soil quality affect their growth rate, resulting in a bountiful harvest. Once the tomatoes are fully ripe, they are carefully processed to make them soft, preserving the color and nutrients. The popularity of tomato puree extends beyond the kitchen and affects the canned tomato market worldwide. Its quality and long shelf life make it a favorite choice for both consumers and food producers. From pasta sauces to soups, its inclusion in various dishes is highly desirable, affecting the strength of the canned tomato industry. As consumer preferences for quality and convenience continue to grow, the importance of tomato puree in the global market remains profound.

Canned Tomatoes Market Segmentation: By Distribution Channel

• Supermarkets

• Convenience Stores

• Specialty Stores

• Online Retail Stores

• Others

2023, In 2023, the largest segment of the canned tomato distribution channel is supermarkets, with a share of 59%. These stores have a wide range of customers and offer a wide selection of products under one roof, making them the preferred shopping destination for many customers. market. Supermarkets and hypermarkets have large shelves dedicated to various food products, including canned tomatoes, ensuring high visibility and availability for many customers. Their quality, competitive pricing, promotional programs, and the ability to accommodate large purchases for home or food processing companies should contribute to their ability to distribute canned tomatoes. The fastest-growing segment of the canned tomato market through distribution channels is the online retail sector, which is expected to grow at 9.2%. This growth is attributed to increasing consumer preference for a better shopping experience and the expanding e-commerce landscape. Ease of access, product variety, and the ability to compare prices and read online reviews have encouraged consumers to buy canned tomatoes through digital platforms. In addition, the rise of online grocery shopping, especially during the COVID-19 pandemic, has accelerated the growth of this segment, prompting manufacturers to strengthen their online presence and distribution systems to meet changing customer preferences.

Convenience stores have become an integral part of modern lifestyles, providing quick and easy-to-access solutions for fast-moving consumer needs. Their popularity stems from many factors, including their long service life, convenient location, and diverse product offerings. As urbanization and busyness continue to define modern life, the demand for quality stores is steadily increasing. In addition, technological advances in payment methods and inventory management systems improve the efficiency and appeal of these stores, promoting their expansion. The impact of good stores extends beyond simple convenience; it also affects global markets such as canned tomatoes. As consumers turn to convenience stores for their grocery needs, these stores provide an important distribution point for canned tomatoes and other groceries. As a result, the growth of convenience stores greatly affects the supply chain and marketing of canned tomatoes worldwide, shaping consumption patterns and marketing strategies in the processed food industry.

Canned Tomatoes Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

The European role in the global market for canned tomatoes is important in many respects. The strong economic conditions of the region, along with the increase in consumer demand for healthy and nutritious food, have boosted the growth of the canned tomato market. Factors such as busy lifestyles, urbanization, and increasing awareness of the importance of tomatoes as a food product are contributing to the continued increase in consumption. In addition, technological progress in processing and packaging has helped European producers to produce high-quality canned tomatoes, following safety and quality standards. This has not only strengthened the local market but also made Europe a key player in the global canned tomato market. Therefore, the growing production and export of canned tomatoes in Europe has had a significant impact on the global market, affecting prices, supply chains, and consumer preferences around the world.

The Asia Pacific region has emerged as a central player in the global canned tomato market, and its growing demand is having a major impact on industry dynamics. Factors such as rapid urbanization, changing food preferences, and increasing disposable income have led to the consumption of canned tomatoes in this region. In addition, increased awareness of the nutritional value of canned tomatoes has increased their popularity among consumers. 

The Asia Pacific regional market, which serves as a source for local and international brands, has seen an increase in the availability and variety of canned tomatoes. This expansion is not only suited to the different preferences of consumers but also contributes to the growth of the market as a whole. In addition, the region's strong supply chain infrastructure and technological advances in food processing have enabled the safe distribution of canned tomatoes across borders, increasing their presence in the global market. As a result, the Asia Pacific region store serves as a key driver in the increasing growth trajectory of the global canned tomatoes market.

COVID-19 Impact Analysis on the Canned Tomatoes Market:

The COVID-19 pandemic has had a major impact on the canned tomato market. In the first phase, supply chain disruptions, labor shortages, and disruption challenges affect production and distribution, leading to temporary fluctuations. However, as consumers are looking for long-life products and staple foods, the demand for canned tomatoes has increased, and sales are increasing. The change in home cooking and food preparation also boosted the sale of canned tomatoes as people opted for healthier and more varied options. Although the market faced initial obstacles, increased demand and changing consumer preferences have led to continued growth and strengthened the position of canned tomatoes as a dynamic segment within the food industry.

Latest Trends/ Developments:

One of the latest trends in the canned tomato market is the growing demand for organic and sustainable products. Consumers are becoming more aware of their food choices and are looking for healthier and more environmentally friendly options. This trend has led to an increase in the production and availability of organic canned tomatoes, meeting the growing interest of health-conscious consumers and those interested in sustainable practices.

In terms of development, there is a noticeable change in new packaging solutions in the canned tomato market. Manufacturers are exploring alternatives to traditional metal packaging, such as pouches or cartons, to meet environmental needs and consumer demands for eco-friendly packaging. These developments aim to reduce the carbon footprint associated with traditional canning methods and improve and preserve the quality of canned tomato products.

Key Players:

1. Del Monte Foods

2. Conagra Brands

3. Dole Food Company

4. Red Gold, LLC

5. Mutti S.p.A.

6. La San Marzano

7. Cirio

8. California Canning Peach Association

9. Muir Glen (General Mills)

10. Dei Fratelli (Hirzel Canning Company)