Cabbage Microgreens Produce Market Size (2024-2030)

The Global Cabbage Microgreens Produce Market was valued at USD 210 million and is projected to reach a market size of USD 267.18 million by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 3.5%. 

Microgreens are small seedlings of edible vegetables and herbs. Microgreens, unlike bigger herbs and vegetables, can be consumed a week to 10 days after the cotyledon, which is a portion of the embryo within the seed where leaves have formed. This market has had a small presence in the past, mainly because of limited awareness and availability. Presently, with market expansion, global operations, and economic growth, this market has witnessed a considerable boost. In the future, with a growing focus on organic crops, educational campaigns, and diverse applications, this industry is anticipated to have notable development.

Key Market Insights:

Compared to oranges, cabbage microgreens have a higher vitamin C content of 147 mg per 100 grams as opposed to 68 mg in oranges.

With 28% of all occupations, agriculture is the second-largest occupation in the world.

Studies have found that women who regularly eat large amounts of foods high in anthocyanins may have an 11–32% lower risk of heart attacks than women who do not. Cabbage microgreens are rich in anthocyanins.

Approximately 70% of the fiber in cabbage is insoluble fiber. Constipation is less common with this amount of insoluble fiber because it makes digestion simpler.

Seasonal variability affects supply fluctuations or limits for around 25% to 30% of microgreens producers, which affects the market's constant availability and quality of output. To tackle this, companies in this market have been emphasizing agricultural techniques like crop rotation and indoor farming. Implementing crop rotation can maximize harvest, and indoor farming provides the necessary controlled conditions.

Cabbage Microgreens Produce Market Drivers:

Health and wellness trends have been facilitating the progress.

Over the years, there have even been various changes in the way of life. This has also increased the number of people who are diagnosed with chronic illnesses. Environmental and hectic schedules contribute to this rise as well. As such, a greater percentage of the population has been inclined towards maintaining their physical and mental well-being. Consumers are looking out for healthy options that help promote their immune systems. This has tremendously increased the demand for cabbage microgreens. Furthermore, the rising population has been calling for the need for more crop cultivation through various innovations.

The nutritional profile of cabbage microgreens has been fueling their growth.

Red cabbage microgreens are known to reduce LDL cholesterol, liver cholesterol, and inflammatory cytokines. An increased elevation of these substances is known to pose a risk of various heart diseases. Secondly, microgreens can help improve intestinal health. When consumed as part of a healthy, balanced diet, foods high in dietary fiber, such as microgreens, can help relieve constipation or other gastrointestinal irritation. According to research, dietary fiber acts as a prebiotic. Prebiotics are dietary ingredients that promote the development or activity of helpful microorganisms like bacteria and fungi. Red cabbage microgreens include a high concentration of vitamin C, which helps to enhance the immune system and protect against common ailments such as colds and flu. People with high amounts of vitamin C are also less likely to develop eye illnesses. Moreover, when red cabbage microgreens are chopped, crushed, swallowed, and digested, sulfur-based compounds like glucosinolates are broken down. Byproducts such as nitriles, isothiocyanates, and indoles are activated, and there is growing evidence that these molecules might help prevent or cure cancer. Furthermore, consuming red cabbage microgreens on a daily or regular basis might greatly enhance health by regulating weight. Apart from this, research studies have proven that microgreens have 40 times more nutrition.

Cabbage Microgreens Produce Market Restraints and Challenges:

Storage concerns, associated costs, and a lack of awareness are the main issues that the market is currently facing.

These crops are known to have a very short shelf life when compared to conventional cabbage. Hence, it is very crucial to maintain the freshness and quality of the produce during transportation. Secondly, being a specialty product, they are often subjected to price volatility while being commercialized through various channels. This can demotivate consumers, making them buy normal vegetables. Thirdly, improper knowledge about the crop can cause huge losses for the market. This variety is not available everywhere, limiting the information. Hence, education regarding their benefits is extremely necessary to create a broader customer base.

Cabbage Microgreens Produce Market Opportunities:

The culinary industry has been working towards various creations to increase production and sales. Renowned chefs have been constantly experimenting with varieties. Microgreens are appreciated for their texture, flavor, appeal, and taste. They are used for a few kinds of pasta, salads, and cod, a kind of fish. Additionally, they are used as dressings and garnishes on many food items. A greater number of restaurants have been trying to add cabbage microgreens as a part of their menu. Various workshops, posts, and videos are being created to highlight the advantages of these and reach a wider audience. E-commerce channels are being strengthened. This kind of retail helps with reaching customers globally, which thereby provides more revenue to the industry. This move also helps strengthen the economy and trade relations between countries.

CABBAGE MICROGREENS PRODUCE MARKET REPORT COVERAGE:

Cabbage Microgreens Produce Market Segmentation:

Cabbage Microgreens Produce Market Segmentation: By Nature

• Organic
• Conventional

The conventional category is the largest based on nature. The main reason for this is a higher yield over a shorter period. With the support of various chemicals, growth hormones, and fertilizers, more crops are cultivated. This method is also easy since there are advanced technologies and techniques for facilities like irrigation. Besides, this method has been followed for many years, making it a popular choice. Furthermore, conventional crops are mostly easily available through various distribution channels, making accessibility simple. However, the organic segment is the fastest-growing owing to an increased demand for healthy and nutritious crops. Produce obtained in this manner is proven to reduce the risk of many chronic illnesses like diabetes, cholesterol, cancer, and other heart diseases. Besides, they have a positive impact on our environment. This rising awareness is helping the category succeed. During the forecast period, a notable expansion has been predicted for this segment.

Cabbage Microgreens Produce Market Segmentation: By Farming Type

• Commercial Greenhouse
• Indoor Vertical Farming

Indoor vertical farming is farming that is currently at the most dominant position in the industry. This type of farming is a space-efficient method of growing microgreens. It uses hydroponics, which is the practice of growing plants vertically using tubes filled with water. This method ensures consistent irrigation and saves space, thereby fueling the demand. The segment with the fastest growth is commercial greenhouses. Commercial greenhouses can cultivate microgreens because they may be designed as light-harvesting plants. Microgreens may be able to absorb sunlight without the need for extra lighting since the insulated wall of a greenhouse may reflect light in all directions. Furthermore, the yield can be increased enormously as the factors required for growth can be controlled according to the specificities.

Cabbage Microgreens Produce Market Segmentation: By End-Users

• Commercial
• Residential

The commercial category is the largest one in terms of end users. This is a result of their application in the food sector. Numerous cafés, restaurants, and other food retail establishments have started to incorporate these vegetables into their menus. Moreover, the number of food outlets has been increasing. These dineries have been working towards providing authentic and unique dishes. Microgreens have potential because of their unique flavor and texture. The industry with the fastest growth is residential. They have several positive health effects linked to them. Demand has increased due to ongoing fitness goals. Furthermore, easier availability through online channels has been spreading greater awareness, creating an increase in sales.

Cabbage Microgreens Produce Market Segmentation: By Distribution Channels

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

Online retail is the largest distribution channel in this industry. This is primarily due to availability. Customers choose this option as it is very convenient. Additionally, they will have more access to a wider range of varieties, both native and international. Online applications offer benefits to customers, such as free deliveries and discounts. In addition, the sector has grown as a result of the rising digitalization trend. The category with the fastest growth is specialty stores. This is mostly due to the unique crops that are available in this channel. This category has several benefits. The farmer's market has been growing in popularity since it offers a plethora of appealing organic items. Customers may converse with the store owners, ask questions, and examine the products visually to determine their quality. Aside from this, since pricing might change, haggling over the goods also helps them succeed. Furthermore, individuals who are not comfortable with or familiar with the Internet tend to go in person for their shopping activities, raising the demand.

Cabbage Microgreens Produce Market Segmentation: Regional Analysis

• North America
• Asia-Pacific
• Europe
• South America
• Middle East and Africa

Based on region, North America is the largest grower, holding a rough share of around 35% in 2023. Countries like the United States and Canada are at the forefront. This is because higher cultivation results in a larger yield. As such, this region has a good share in the import and export of this product. Besides, accessibility is easier due to this, creating more income for the market. Moreover, there is a higher demand for organic produce from consumers as cultivation increases. Asia-Pacific is the fastest-growing, with countries like China, Japan, and India at the top. This area holds an approximate share of 22%. Rising awareness has been contributing to the development. Cabbage microgreens are being used as a staple diet in many Asian countries. The strong presence of e-commerce has been allowing consumers to choose from a diverse range of choices. Furthermore, the increasing investments through various governmental schemes and collaborations through companies have been creating numerous opportunities in the agricultural sector.

COVID-19 Impact Analysis on the Global Cabbage Microgreens Produce Market:

The outbreak of the virus had a mixed impact on the market. The new normal was lockdowns, social isolation, and movement restrictions. This caused a lot of disruptions in the supply chain, transportation, and logistics. Import-export trade activities were affected by this. Restaurants, hotels, and other food outlets were temporarily closed due to guidelines. This affected the sales of this product. Besides, sufficient labor wasn’t there to carry out the end-to-end operations due to uncertainty and sickness. An economic downfall was observed in many countries. However, on the other hand, there was a heightened awareness about health. People started to look out for options that enhanced their immunity. Vegetables and fruits were consumed in many households. According to a survey published by Outlook India, 84% of those polled claimed to be more aware of wellness and health-related concerns as a result of the epidemic. Indoor and organic farming have gained a lot of attention. Additionally, boredom caused people to develop new hobbies and activities that included in-house farming. Online retail became an option as people were able to order items from the comfort of their houses. This created a better income as vendors started to concentrate on having a virtual presence. Post-pandemic, the market has continued to grow owing to the relaxation of rules.

Latest Trends/ Developments:

Businesses in this sector are driven to grow their market share using a variety of tactics, including investments, joint ventures, and acquisitions. To maintain competitive pricing, businesses are also investing a significant amount of money in enhancing their current channels. This has led to even greater growth.

Sustainability has been a top priority in the agricultural industry. Local sourcing and organic produce are being emphasized. Local sourcing promotes the resources of the country, creating more profits. Organic crops are cultivated without the aid of pesticides or other chemicals that have nutritional advantages. Additionally, this product has a minimal impact on our environment.

Key Players:

1. Hamama
2. Fresh Origins
3. True Leaf Market
4. Urban Produce
5. Bowery Farming
6. Johnny's Selected Seeds
7. Urja Seeds
8. Sassy Greens
9. Egmont Seeds
10. Healthy Buddha
11. The Microgreen Company
12. Kitazawa Seed Co.