Bluetooth Smart Scales Market Size (2023-2030)

The global Bluetooth Smart Scales Market was estimated to be worth USD 1.5 Billion in 2022 & is projected to hit a value of USD 3.03 Billion by 2030, growing at a CAGR of 9.2% during the forecast period 2023-2030.

The growing demand for wireless and wearable fitness devices is driving the growth of the market. Increasing health consciousness & the availability of advanced technologies such as Bluetooth & smartphone apps are also boosting the market growth. The market is also projected to gain from the increasing trend of home workouts & the use of fitness-tracking devices. The Asia-Pacific region is projected to see momentous growth due to the increasing adoption of fitness devices and a growing emphasis on health and wellness.

Industry Overview:

Bluetooth smart scales are electronic devices that can measure & track body weight, body mass index (BMI), & other health data using Bluetooth technology. These scales are designed to connect wirelessly to smartphones or other smart devices, allowing users to track their health & fitness goals over time. The market for Bluetooth smart scales has been changing steadily in recent years, driven by rising awareness of the importance of health & fitness, as well as the gaining popularity of wearable technology & other connected devices. The global Bluetooth smart scales market is highly competitive, with a number of established players & a growing number of new commodities vying for market share. Some key factors controlling growth in the market include increasing demand for personalized health & fitness solutions, as well as advancements in technology & increasing consumer interest in tracking health metrics.

COVID-19 Impact on the Bluetooth Smart Scales Market:

The COVID-19 pandemic has had a mixed impact on the Bluetooth smart scales market. On one hand, the pandemic has resulted in increased health consciousness among people, leading to a higher demand for fitness equipment, including smart scales. The pandemic has also led to the approach of gyms & fitness centers, directing to an increased demand for home workout equipment, including smart scales. However, the pandemic has led to supply chain disruptions & manufacturing shutdowns, resulting in a shortage of raw materials & components required for the production of smart scales. This has led to delayed deliveries & increased prices on smart scales in some regions. Additionally, the economic slowdown resulting from the pandemic has led to a decrease in disposable incomes of people, leading to lower demand for high-end smart scales. However, the market is projected to recover as the pandemic subsides & people return to their normal routines.

Market Drivers:

• Rising Health Consciousness helps to drive global Bluetooth smart scales market growth:-
  • With an increasing focus on health & fitness, there is a maturation economic process for smart devices that can help individuals monitor their health metrics easily. Bluetooth smart scales offer a convenient way for individuals to track their weight, BMI, & other health metrics & monitor their progress over time.
• Technological Advancements are fuelling global Bluetooth smart scales market growth:-
  • The advancement in wireless technology & the increasing popularity of smartphones & wearable devices has led to the development of Bluetooth smart scales. These scales can easily sync with smartphones or fitness apps & provide users with elaborate information about their body composition & health metrics. This has resulted in a growing demand for Bluetooth smart scales in the market.

Market Restraints:

• The Bluetooth Smart Scales Market's growth is being stifled by its Limited Adoption:
  • ​​​​​​​Although Bluetooth smart scales supply respective welfare such as fine-spun measurement, easy data transfer, & compatibility with smartphones, the adoption rate is still limited. This is because many consumers are still not aware of the benefits of Bluetooth smart scales, & some may be uncertain to invest in a new technology.
• The Bluetooth Smart Scales Market's growth is being stifled by High Costs:
  • ​​​​​​​​​​​​​​Bluetooth smart scales are generally more expensive than traditional scales. The additional features & technology built into these scales make them more expensive, & not everyone is willing to pay a higher price for a scale. This may limit the growth of the Bluetooth smart scales market, as price-sensitive consumers may choose to purchase traditional scales instead.

BLUETOOTH SMART SCALES MARKET REPORT COVERAGE:

Market Segments:

This research report on the global Bluetooth Smart Scales Market has been segmented based on Type, Application, Distribution channel, and Region.

Bluetooth Smart Scales Market—By Type

• Glass
• Metallic

Glass & metallic are the two main types of Bluetooth smart scales available in the market. Glass smart scales are made of tempered glass & are lightweight, durable, & easy to clean. They often come with precocious features like body composition analysis, automatic user recognition, and mobile app integration. On the other hand, metallic smart scales are made of stainless steel or Aluminum & are known for their durability & sturdiness. They often come with a sleek & modern design, & some models even have a built-in display. In terms of market insights & developments, manufacturers are focusing on enhancing the accuracy & reliability of Bluetooth smart scales, as well as incorporating new features like Bluetooth connectivity, body composition analysis, & multi-user support. There is also a growing trend towards the development of portable & compact smart scales that can be easily carried around while traveling.

Bluetooth Smart Scales Market – By Application

• Body Weight Management
• Objects Weighing
• Others

The Bluetooth smart scales market is watching momentous growth due to the increasing awareness regarding health & fitness, a rise in the number of health-conscious consumers, & advancements in sensor technologies. Body weight management is the primary application area of Bluetooth smart scales, & it is anticipated to continue to hold the largest market share during the forecast period. With the increasing prevalence of obesity & other lifestyle diseases, consumers are becoming more health-conscious, leading to a surge in demand for smart scales that can monitor body weight & related parameters such as body fat, BMI, & muscle mass. Object weighing is another significant application area, as these smart scales can be used to weigh food, pets, and other objects accurately. Furthermore, the demand for Bluetooth smart scales in other applications, such as fitness centers, hospitals, and sports clubs, is also increasing due to their accuracy and ease of use.

Bluetooth Smart Scales Market – By Distribution Channel

• Online
• Offline

The Bluetooth Smart Scales Market is finding a growing trend of online sales channels due to increasing penetration of e-commerce & online shopping platforms. Online distribution channels offer a wide range of product options, easy comparison of prices & features, & doorstep delivery services, which is attracting many consumers towards online shopping. The rise in internet penetration & growing popularity of smartphones & mobile applications has further accelerated the growth of online sales channels. However, offline distribution channels such as specialty stores, hypermarkets, and supermarkets also hold a momentous share of the market. Consumers prefer to purchase from offline channels as they can physically examine the product and seek assistance from store personnel. Moreover, the availability of various brands and models at offline stores is also attracting a considerable number of consumers to offline distribution channels.

Bluetooth Smart Scales Market – By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

The Bluetooth smart scales market is projected to witness momentous growth in North America and Europe, owing to the high adoption of digital healthcare & fitness devices among the population. In North America, the growing prevalence of obesity & related health issues is operating the economic process for smart scales that can accurately measure weight, body fat, and other health metrics. In Europe, the increasing focus on preventive healthcare and fitness is driving the demand for smart scales that can track & monitor fitness goals. In Asia Pacific, the Bluetooth smart scales market is projected to see momentous growth due to increasing consumer awareness regarding health & fitness, particularly in countries like China, India, and Japan. The rising prevalence of chronic diseases and the maturation demand for digital health monitoring devices is also driving the growth of the market in this region. The Bluetooth smart scales market in South America and the Middle East & Africa is projected to see steady growth due to the increasing adoption of digital healthcare devices and the rising awareness regarding preventive healthcare. However, the market growth in these regions may be limited due to the lower adoption of advanced healthcare technologies & the presence of a large number of low-cost alternatives.

Major Key Players in the Market:

1. Fitbit Inc.
2. Withings
3. Garmin Ltd.
4. Xiaomi Corporation
5. Under Armour Inc.
6. Polar Electro Oy
7. Taylor Precision Products, Inc.
8. Etekcity Corporation
9. Huawei Technologies Co. Ltd.
10. Beurer GmbH.

Market Insights and Developments:

• In May 2021, Withings, a French consumer electronics company, established a new line of Bluetooth smart scales called the Body Cardio. This new line features progressed body mixture analysis & heart health monitoring, making it one of the most advanced smart scales on the market.
• In August 2020, Fitbit, an American wearable technology company, established a new Bluetooth smart scale called the Aria Air. This scale is designed to work with Fitbit's ecosystem of fitness-tracking devices & offers users a favorable way to track their weight & body mass index (BMI) metrics.
• In March 2020, Huawei, a Chinese multinational technology company, launched a new Bluetooth smart scale called the Huawei Body Fat Scale 3. This scale features advanced body mixture analysis, including body fat percentage, body water percentage, & muscle mass, making it a popular choice for fitness partisans & health-conscious consumers.