Biotin Spray Market Size (2025 – 2030)

The Global Biotin Spray Market was valued at USD 0.9 billion in 2024 and is projected to grow at a CAGR of 8.5% from 2025 to 2030. By 2030, the market is expected to reach USD 1.35 billion.

Biotin spray is a fast-growing segment in the hair care and dietary supplement industry, offering an easy-to-use, non-invasive method of delivering biotin, a B-vitamin known for promoting hair growth, skin health, and nail strength. The demand for biotin spray is increasing due to the rising awareness of hair and scalp health, the growing influence of social media on beauty trends, and the increasing preference for convenient hair care solutions. The market is further fueled by the shift towards natural and organic products, with consumers seeking chemical-free alternatives that support overall well-being. Additionally, the rise in hair-related issues such as thinning, hair fall, and scalp irritation has driven the adoption of biotin-infused hair care products globally.

Key Market Insights

• The biotin spray market is witnessing significant demand in North America, accounting for over 35% of the total market share in 2024, due to the high adoption of advanced hair care products.

• Online sales channels contribute to more than 55% of biotin spray distribution, with e-commerce platforms offering a wide range of brands and formulations.

• The growing trend of vegan and cruelty-free beauty products has driven the demand for plant-based biotin sprays, with over 40% of new product launches featuring vegan ingredients.

• Biotin sprays with added ingredients such as collagen, keratin, and essential oils are gaining traction, as consumers seek multifunctional products that offer multiple benefits.

• The premium biotin spray segment is expanding, capturing approximately 30% of the market share, driven by consumers who prioritize high-quality formulations and clinically tested products.

• Social media influencers and celebrity endorsements have played a significant role in popularizing biotin sprays, making them a mainstream choice in hair care routines.

• The Asia-Pacific region is expected to grow at the fastest rate due to increasing disposable income and awareness regarding hair health in countries like India, China, and Japan.

• The demand for medical-grade biotin sprays, prescribed by dermatologists and trichologists, is on the rise, with an expected CAGR of 9.2% from 2025 to 2030.

Global Biotin Spray Market Drivers

Increasing Prevalence of Hair and Scalp Issues is driving market growth: Hair-related problems such as hair thinning, excessive hair fall, dandruff, and scalp irritation are on the rise due to multiple factors, including pollution, stress, poor nutrition, and the excessive use of chemical-laden hair care products. Consumers are actively seeking solutions that provide fast and effective results, leading to a surge in demand for biotin-based hair care products, particularly biotin sprays. Unlike oral supplements that take longer to show results, biotin sprays are absorbed directly into the scalp, promoting quicker hair strengthening and growth. The ease of application further enhances their appeal, as users can simply spray the product onto their scalp without the need for lengthy routines. The growing awareness about scalp health and its direct impact on hair quality has positioned biotin spray as an essential addition to hair care regimens, contributing to market expansion.

Shift Towards Natural and Chemical-Free Hair Care Products is driving market growth: With consumers becoming more conscious of the ingredients in their beauty and personal care products, there has been a noticeable shift toward natural, organic, and chemical-free formulations. Traditional hair care products containing sulfates, parabens, and artificial fragrances are being replaced by clean alternatives that offer the same benefits without the risk of long-term damage. Biotin sprays formulated with herbal extracts, essential oils, and vitamins have gained immense popularity, particularly among consumers who prioritize sustainable and ethical beauty choices. Many leading brands are introducing biotin sprays infused with botanical ingredients such as aloe vera, green tea, and caffeine to enhance efficacy and attract environmentally conscious consumers. This trend aligns with the broader movement toward clean beauty, driving consistent growth in the biotin spray market.

Growth of the E-Commerce and Direct-to-Consumer (DTC) Sales Model is driving market growth: The expansion of digital platforms has revolutionized the way consumers discover and purchase personal care products, including biotin sprays. Online marketplaces such as Amazon, Sephora, Ulta Beauty, and brand-owned websites have made it easier for consumers to explore a variety of options, compare ingredients, and read user reviews before making a purchase. The direct-to-consumer (DTC) model has further enhanced market growth, allowing brands to engage with their target audience through personalized marketing strategies, subscription-based offerings, and exclusive discounts. Social media marketing, influencer collaborations, and video tutorials have significantly boosted the visibility of biotin sprays, making them one of the most sought-after hair care solutions in the digital era.

Global Biotin Spray Market Challenges and Restraints

High Competition and Market Saturation is restricting market growth: The increasing popularity of biotin sprays has resulted in a highly competitive market landscape, with both established brands and new entrants launching similar products. This saturation makes it difficult for brands to differentiate themselves, leading to aggressive marketing strategies and price wars. Consumers often struggle to identify the most effective product due to the overwhelming number of options available, causing hesitation in purchasing decisions. Additionally, the presence of counterfeit and low-quality biotin sprays has raised concerns about product authenticity and efficacy. To stand out, brands must focus on innovation, ingredient transparency, and scientifically backed claims to build trust and maintain customer loyalty.

Limited Scientific Evidence on Biotin Effectiveness for Hair Growth is restricting market growth: While biotin is widely recognized for its role in promoting hair health, scientific evidence supporting its direct impact on hair growth remains limited. Many dermatologists argue that biotin deficiency is rare, and excess biotin intake does not necessarily translate to faster hair growth. This lack of concrete scientific backing poses a challenge for manufacturers, as some consumers may be skeptical about the effectiveness of biotin sprays. Brands must invest in clinical research, transparent product labeling, and educational campaigns to provide clear and accurate information about the benefits of biotin and its role in hair care.

Market Opportunities

The growing interest in gender-neutral hair care presents a major opportunity for the biotin spray market. Traditional hair care products are often targeted toward specific genders, but the increasing demand for unisex solutions is reshaping the industry. Many brands are now formulating biotin sprays suitable for all hair types, appealing to a broader consumer base. Additionally, the introduction of travel-friendly biotin sprays and multi-functional formulas that combine hair hydration, protection, and growth stimulation can further drive market expansion. The potential for dermatologically recommended biotin sprays designed for individuals with medical conditions such as alopecia also remains untapped, offering brands an avenue for specialized product development.

ROBOTICS MARKET REPORT COVERAGE:

Biotin Spray Market Segmentation - By Product Type

• Regular Biotin Sprays

• Organic & Natural Biotin Sprays

• Infused Biotin Sprays (with collagen, keratin, etc.)

• Medical-Grade Biotin Sprays

The most dominant segment by product type is organic and natural biotin sprays. Consumers are actively seeking chemical-free, plant-based formulations that align with their clean beauty preferences, making this category the fastest-growing in the market.

Biotin Spray Market Segmentation - By Application

• Hair Growth Enhancement

• Scalp Health & Hydration

• Hair Strengthening & Damage Repair

• Multi-Purpose Hair Care

The most dominant segment by application is hair growth enhancement. Biotin sprays are primarily marketed for their ability to promote hair growth, making this the most sought-after use among consumers experiencing thinning or hair fall issues.

Biotin Spray Market Segmentation - By Region

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

North America dominates the global biotin spray market, accounting for the largest share due to its well-established beauty and personal care industry. The region has a strong consumer base for hair care products, high awareness regarding scalp health, and a preference for innovative hair growth solutions. The increasing adoption of vegan, cruelty-free, and organic beauty products in the U.S. and Canada further supports market growth.

COVID-19 Impact Analysis on the Biotin Spray Market

The COVID-19 pandemic initially caused a temporary dip in demand for non-essential personal care products as consumers prioritized essential goods. As people faced uncertainty and lockdowns, spending on beauty and self-care items was reduced. However, in the post-pandemic world, the biotin spray market has experienced a strong rebound. This resurgence can be attributed to a growing focus on self-care, as consumers have become more aware of the importance of personal well-being and beauty. The shift toward online shopping has also played a significant role in this recovery. E-commerce platforms have provided easy access to biotin sprays, making it more convenient for consumers to explore and purchase hair care products from the comfort of their homes. Additionally, the pandemic brought greater attention to overall health and wellness, including scalp health. With increased awareness of the connection between stress, health, and hair loss, more consumers have turned to targeted treatments like biotin sprays. These products, known for promoting hair growth and strengthening strands, have gained popularity as part of a broader trend toward holistic beauty and wellness. As a result, the biotin spray market is expected to continue to grow, driven by a combination of self-care trends, digital shopping habits, and increased focus on hair and scalp health.

Latest Trends/Developments

To cater to evolving consumer needs, brands are now launching biotin sprays with added benefits, going beyond hair growth. These sprays are being infused with features like UV protection, which helps shield hair from sun damage, as well as scalp hydration to promote healthier roots. Additionally, some biotin sprays include stress-relief aromatherapy, tapping into the growing trend of holistic wellness by combining hair care with emotional well-being. Furthermore, the integration of artificial intelligence (AI) in the beauty industry is gaining momentum, especially when it comes to personalized hair care. AI-driven product recommendations are becoming increasingly popular, offering consumers tailored suggestions based on their unique hair type and concerns. Personalized routines powered by AI allow for more customized solutions, enhancing customer satisfaction and creating a more effective hair care experience. This innovation is paving the way for a new era of precision in beauty, where products are not one-size-fits-all but instead tailored to individual needs, giving consumers a more specialized and targeted approach to hair care. As a result, biotin sprays and other hair treatments are becoming increasingly sophisticated, offering much more than basic solutions for hair health.

Key Players

1. SugarBearHair

2. Nutrafol

3. Sports Research

4. Hairfinity

5. Briogeo

6. Keranique

7. Vital Proteins

8. Olly

9. Nature’s Bounty

10. The Ordinary