Bentonite Modifiers Market Research Report – Segmented By Surfactants Type (Non-Ionic, Amphiphilic, and Cationic Surfactants); By Application (Papermaking, Textile Printing & Dyeing, Coating/Paint, Chemical Processing Industry, Drilling Mud, Agriculture, Water Treatment, and Others); and Region – Size, Share, Growth, Trend Analysis | Forecast (2023 – 2030)

Global Bentonite Modifiers Market Size (2023 - 2030)

According to our analysis, the global Bentonite Modifiers Market was valued at $1.4 billion in 2022 and is projected to reach $2.59 billion by 2030 growing at a CAGR of 8% during the forecast period from 2023 to 2030. This market is driven by the rising demand for bentonite across a variety of end-user industries, such as personal care products, adhesives & sealants, pharmaceuticals, and strong growth in the construction industry, and demand for improved processing and modification technologies.

Bentonite is a colloidal clay mineral that is created when volcanic ash is transformed. Sodium bentonite, calcium bentonite, and sulphur bentonite are the most prevalent types of bentonite on the market. Sodium bentonite is frequently referred to as swelling bentonite due to its great water absorption capacity. Bentonite is employed in several processes, including binding, sealing, and filling. It is employed in several foundry processes as well as in the production of drilling muds, construction materials, paper, and cosmetics. The non-swelling variety of bentonite is calcium bentonite. Normally, soda ash is used to activate it and turn it into sodium bentonite. The market's demands for performance and quality have continued to rise, the application area for bentonite has grown continually as a result of science and technology's ongoing progress, and new methods have continued to be developed. Bentonite is used as the primary ingredient in modified bentonite, which improves performance. Globally, the main bentonite-producing nations include the United States, Canada, Mexico, Brazil, China, India, Japan, and other nations. China has one of the world's largest proven reserves of bentonite, which is a resource that is abundant there. In most regions of the nation, primarily in Xinjiang, Guangxi, Inner Mongolia, and other locations, there exist mineral resources. Modified bentonite is frequently prepared using two basic techniques: activation modification and modifier modification. Thermal activation, acid activation, hydrogen activation, salt activation, and other methods are also included in the activation modification process. The first two techniques are the most popular; the modifier modification technique can be modified with inorganic, organic, or composite modifiers. Modified bentonite can enhance certain of its characteristics, such as its adsorption, increasing its effectiveness and usefulness, hence extending its range of applications and boosting demand. To broaden the range of applications for modified bentonite, leading manufacturers and research organizations are pursuing research and development operations.

COVID-19 impact on Bentonite Modifiers Market:

The bentonite modifiers industry suffered less from COVID's effects. Social exclusion, lockdowns, and the closure of important manufacturing hubs were some of the measures that had a negative influence on practically all industrial activity and caused a supply-demand gap. The main industries that require modified bentonite include oil and gas, paints and coatings, foundries, textile, cement, cosmetics, water treatment, lubricants and greases, and coal briquettes. The oil and gas industry experienced declining sales due to the pandemic. Drilling efforts were restricted to stop the virus's spread, which had a detrimental effect on the industry's overall growth. While the pandemic was going on, the cosmetics sector also grew slowly. The market for bentonite modifiers was affected by several other reasons, such as supply chain disruption, a lack of labor, transportation, and raw material supply.


Rising demand for bentonite fine chemicals and enhanced processing and modification technologies are driving the bentonite modifiers market:

Consumer chemicals for personal care and Pharmaceuticals are examples of emerging applications. These applications heavily rely on processing technologies. The businesses are actively developing their bentonite modification and processing methods. Manufacturers of bentonite chemicals are projected to benefit from a favorable market environment. An essential step toward the diverse and high-end development of the bentonite sector is the use of modified bentonite, which can increase some of the performance and features of traditional bentonite. The chances for its demand are increased by its special qualities, such as enhanced flowability, thermal stability, and compatibility for higher-quality casting production. Bentonite is a better catalytic agent for refining processes because of its low iron content. Bentonite is a useful material to utilize in the grouting of wells, dams, and drilling muds due to its superior absorption capacity.

Rising demand for bentonite across several end-user industries is driving the bentonite modifiers market:

The use of radioactive compounds, untreated toxicity, and growing environmental concerns about wastewater treatment all contribute to the expansion of the bentonite market. The market is anticipated to expand owing to the popularity of bentonite products in end-user industries including cosmetics, Coating/Paint, foundry, and construction sectors. Bentonite is most frequently used in the construction industry as a fluidic substance known as bentonite slurry because of its rheological characteristics. Self-hardening mixes made from bentonite are then used to build cut-off walls, grouting mortars, and grouting. Lastly, the optimum application for bentonite's waterproofing properties.


The development of the bentonite modifiers market may be hampered by rising costs and fluctuating exchange rates:

Crude oil price fluctuations have had a significant impact on the pricing of commodity chemicals and the variety of raw materials used in the production of products. The primary raw material utilized to create different kinds of raw materials for the synthesis of rheology modifiers is crude oil. As a result, it is thought that the main factor affecting the trend in the price of rheology modifiers is fluctuating crude oil prices. Additionally, the market for printed newspapers, books, and other printed materials has been impeded by the decreased printing ink usage brought on by consumers' growing preference for digital media like the internet, electronic publications, e-books, and e-papers.

Various factors such as limited worldwide supply, severe competition, and lack of cutting-edge modification technologies may restrain the market growth:

Prospects for expansion may be hampered by a limited worldwide supply as a result of restrictions on bentonite mining because of a perceived depletion. The market may also encounter difficulties from the severe competition, the substitution of new goods, a lack of cutting-edge processing methods to meet downstream demands, and the lack of a sustainable source of high-quality bentonite resources.




Market Size Available

2022 - 2030

Base Year


Forecast Period

2023 - 2030



Segments Covered

By Surfacta nt s Type, Application and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

Mineral Technologies, Camp Shining, Elementis, BYK, MI-Swaco, Lamberti, Huate Corp., Laviosa, Unitech Chemicals (Zibo), Zhejiang Anji Tianlong Organic Bentonite Co. Ltd., Zhejiang Qinghong New Material Co. Ltd., Manek Group, and Changxing Guangda New Materials Co., Ltd.


This research report on the Global Bentonite Modifiers Market has been segmented based on surfactants type, application, and region.

Bentonite Modifiers Market – By Surfactants Type

  • Non-ionic

  • Amphiphilic

  • Cationic surfactant

Based on Surfactants Type, the Bentonite Modifiers Market is segmented into Non-ionic, Amphiphilic, and Cationic surfactants. Clays can have their surfaces altered to enhance their adsorption capabilities and expand the range of materials they can be used for. One such method is clay organophilization, which produces clays that are easily dispersed in organic solvents through ion exchange with quaternary ammonium ions. The excellent sorption characteristics of surfactant-modified clay minerals of both organic and inorganic molecules from aqueous solutions are well recognized. In addition, the efficacy of the modification process is also correlated with the concentration of nonionic surfactants.

Bentonite Modifiers Market – By Application

  • Papermaking

  • Textile Printing & Dyeing

  • Coating/Paint

  • Chemical Processing Industry

  • Drilling Mud

  • Agriculture

  • Cosmetics

  • Water Treatment

  • Others

Based on Application, the Betonite Modifiers Market is segmented into Papermaking, Textile Printing & Dyeing, Coating/Paint, Chemical Processing Industry, Drilling Mud, Agriculture, Water Treatment, and Others. Bentonite clays may be added to drilling fluids as viscosity-correcting additives. Many different fields can make use of modified bentonite. In the field of papermaking, modified bentonite can be used as a multipurpose white mineral filler for paper and can lessen the water permeability of paper; in the field of textile printing and dyeing, modified bentonite has a large specific surface area, excellent dispersibility, high whiteness, and high purity. It can be used to create sizing and dyestuffs, and it can diffuse, stabilize, and bond during sizing and coloring to boost the effectiveness and quality of the process. Modified bentonite can be used as a filler to change resins in the plastics industry. Modified bentonite can be used for wastewater and waste gas treatment, adsorbing heavy metals ions, tar, oil, and other pollutants, and environmental protection.

Bentonite Modifiers Market - By Region:

  • North America

  • Europe

  • Asia-Pacific

  • The Middle East

  • Latin America

  • Africa

North America accounts for the biggest portion of the world's bentonite modifiers output. This region has witnessed growth as a result of investments in cutting-edge drilling and fracking technologies as well as increased oil and gas exploration, which has increased market demand. Following North America, Europe makes up the second-largest portion of the global bentonite modifiers market. The European continent produces a wide variety of clay-based litter products for personal hygiene, excellent pet waste absorption, and conveniently cleaning the litter boxes. The Asia Pacific is a prominent region for the expansion of the bentonite industry over the projection period, supported by expanding construction activities and rising automobile production. Japan has increased the iron pelletizing sector and encouraged the expansion of the global bentonite market. When compared to ore fines, the product has better mineralization rates, faster reduction, and improved mechanical and abrasive strength, all of which boost sponge iron productivity while using less energy.

Major Key Players in the Market

Companies playing a pivotal role in the Global Bentonite Modifiers Market are:

  •  Mineral Technologies

  • Camp Shining

  • Elementis

  • BYK

  • MI-Swaco

  • Lamberti

  • Huate Corp.

  • Laviosa

  • Unitech Chemicals (Zibo)

  • Zhejiang Anji Tianlong Organic Bentonite Co. Ltd.,

  • Zhejiang Qinghong New Material Co. Ltd.

  • Manek Group, and Changxing Guangda New Materials Co., Ltd.

Notable happenings in the Global Bentonite Modifiers Market in the recent past:

  • Partnership-In December 2021, through a new distribution agreement, DKSH's Business Unit Performance Materials and Elementis expanded their partnership to Belgium. As per the contract, DKSH will handle sales and distribution, logistics, marketing, and customer management for the whole line of specialized ingredients for personal care products offered by Elementis, including antiperspirant actives, in Belgium. Elementis offers a wide range of environmentally friendly solutions, including natural clay rheology modifiers and bio-functional active components.
  • Partnership- In November 2020, Elementis and NXTLEVVEL Biochem formed a business partnership that will allow them to create, produce, and market a range of biobased goods. This partnership represents a forward-thinking strategy between two industry experts in sustainable chemistry. Biobased chemicals are crucial for reducing reliance on goods made from fossil fuels and for producing goods that safeguard the environment.

Chapter 1. BENTONITE MODIFIERS MARKET– Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. BENTONITE MODIFIERS MARKET– Executive Summary

2.1. Market Size & Forecast – (2023 – 2030) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-110 Impact Analysis

      2.3.1. Impact during 2023 – 2030

      2.3.2. Impact on Supply – Demand

Chapter 3. BENTONITE MODIFIERS MARKET– Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis


4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3 Customer Analysis

4.4. Porter's Five Force Model

       4.4.1. Bargaining Power of Suppliers

       4.4.2. Bargaining Powers of Customers

       4.4.3. Threat of New Entrants

       4.4.4. Rivalry among Existing Players

       4.4.5. Threat of Substitutes


5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities


6.1. Sodium Modification

6.2. Calcium Modification

6.3. Aluminium Modification

6.4. Potassium Modification


7.1. Drilling Fluids

7.2. Bleaching Earth

7.3. Foundry Sands

7.4. Iron Ore Pelletizing

7.5. Pet Litter

7.6. Civil Engineering

7.7. Others

Chapter 8. BENTONITE MODIFIERS MARKET– By End-Use Industry

8.1. Oil & Gas

8.2. Foundry

8.3. Civil Engineering

8.4. Cat Litter

8.5. Pharmaceuticals

8.6. Food & Beverages

8.7. Others


9.1. North America

9.2. Europe

9.3. The Asia Pacific

9.4. Latin America

9.5. Middle-East and Africa

Chapter 10. BENTONITE MODIFIERS MARKET – Company Profiles – (Overview, Product Portfolio, Financials, Developments)

10.1. Company 1

10.2. Company 2

10.3. Company 3

10.4. Company 4

10.5. Company 5

10.6. Company 6

10.7. Company 7

10.8. Company 8

10.9. Company 9

10.10. Company 10

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