Baby Monitor Market Size (2024 – 2030)

Global Baby Monitor Market was valued at USD 1.5 Billion and is projected to reach a market size of USD 2.23 Billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.8%.

With the help of a baby monitor, parents can keep an eye on their child's activities and movements from a distance. A main audio monitor consists just of a transmitter and microphone, enabling two-way contact between the parent and the child. A more advanced kind of baby monitor that allows parents to view and follow their child's movements is the baby video monitor. There are now baby monitors on the market that come with built-in lullabies and activity trackers to accommodate the different needs of parents. Intelligent baby monitors represent the latest innovation in the market. These monitors may be controlled by cellphones via a specific app. Parents can observe a camera-equipped device, like a tablet or another smartphone, by using smartphone apps. Using Bluetooth or wi-fi, a camera can also be linked to a particular app on a tablet or smartphone. This eliminates the requirement to have a smart device in the nursery. The number of working parents and nuclear families has led to an increase in the use of baby monitors in homes and childcare centres. The growth of internet commerce, rising disposable income, and rising awareness of baby safety are other factors driving this market's progress. Both developed and developing countries are expected to see beneficial economic potential in this industry shortly. Increased internet usage and the increasing use of smartphones have helped retailing.

Key Market Insights:

These monitors can be used to interact with and keep an eye on children by connecting them to smart gadgets via wireless technologies like Wi-Fi. For example, the Willcare Newborn Baby Monitor has features like lullaby tracks, temperature monitors, and a clock in addition to night vision and a long-range monitor. In the coming years, there will likely be a notable increase in demand for baby monitors because of their ease of use and recent technological developments. With the help of smart baby monitors, parents, and other carers may track their child's activities while they are away. They also include many other features, such as nightlights and lullabies, and provide useful environmental data, like the temperature of the room. Increasingly, parents are purchasing these gadgets due to their increased awareness of kid and newborn safety. The market is expanding as a result of the growing use of smart home technology. An increasingly common decision is to incorporate a smart baby monitor into a broader smart home ecosystem, as more families embrace linked gadgets and the Internet of Things. The monitor's functionalities may be easily accessed by parents via smart speakers, tablets, or smartphones, which improves the user experience in general. Parents are under more stress due to the growing nuclear family structure, which is driving up demand for smart baby gear. Parents who want to safeguard their children while they are out of the home must invest in equipment like baby monitors.

Global Baby Monitor Market Drivers:

The market for baby monitors has grown as the number of working parents has increased.

The market for baby monitors is expanding due to the rise in working parents in developed as well as developing countries. Given that working parents are frequently away from home, baby monitors provide a practical means of closely monitoring the child and guaranteeing their safety as well as prompt action in case of emergency. These days, baby monitors are easy to use and convenient because they work with both iOS and Android operating systems and can be operated on smartphones. As a result, it is projected that the growing number of employed parents and technology advancements will cause the global market to rise in the next years.

The rise in product sales online has made it simpler for parents to purchase contemporary items like baby monitors from anywhere in the globe.

One of the key drivers of the baby monitor market's expansion is the rise in internet shopping. Comparing online merchants to traditional brick-and-mortar stores has various benefits. Baby monitors are available online, and parents may compare prices and choose the best offers. The increased use of smartphones and the internet has helped retailing. This feature has led to a lot of sellers moving their operations online. Parents and childcare centres may easily browse and buy a selection of baby monitor gadgets online thanks to their simple access to the internet. Because online shopping has better costs than physical stores, parents favor it.

Global Baby Monitor Market Restraints and Challenges:

The largest challenge in this sector is the decline in birth rates. The primary causes of the birth rate reduction, which is affecting roughly 80 countries globally—mostly Western European nations, Japan, Canada, Russia, and Poland—are sedentary lifestyles and high levels of stress. The replacement rate is 2.1 in affluent countries, and less than half of births worldwide occur at rates below this. Furthermore, a lot of developing nations enable their working population to work from home, allowing parents to take care of their young children at home. Because of this, the necessity for sophisticated gadgets in developing nations can prevent the baby monitor market from expanding in the future.

Global Baby Monitor Market Opportunities:

Artificial Intelligence (AI) Powered Baby Monitor Controlling Platforms have the potential to revolutionise this industry and propel the baby monitor market. Google disclosed that it is looking at technologies that could protect the youngster through artificial intelligence. Eye-tracking technology in this kind of monitor determines whether a baby is awake, asleep, or about to awaken. Al, audio recordings, and video streaming would all be used by the gadget to compare the baby's actions to a database of typical patterns. It would recognize anything out of the ordinary based on the baby's motions and any noises it makes, and if the baby seemed unhappy, it would then sound an alert. During the projected time, these technological advancements are expected to present prospective growth prospects for the baby monitor market.

BABY MONITOR MARKET REPORT COVERAGE:

Baby Monitor Market Segmentation: By Product Type

• Audio and Video Baby Monitors

• Wireless Baby Monitors

• Baby Tracking devices

The Global Baby Monitor Market Segmented by Product Types, Audio, and Video Baby Monitors held the largest market share of 79.6% last year. Features like additional receivers, motion sensors, night lights, talk-back, or temperature display help an audio and video-based smart monitor. It has a portable speaker that allows you to hear the baby from a base station that is positioned around them and has a microphone. The cost of these gadgets ranges from $25 to USD 150. Numerous audio and video smart baby monitors come equipped with two-way audio, automatic mobile notifications, and sensors for measuring humidity and ambient temperature. The 1080P FHD high-resolution, Al-based SpotCam BabyCam, for example, was introduced by Taiwan-based SpotCam in September last year and guarantees a clear vision day or night. Users may keep an eye on activities anywhere at any time using web browsers and mobile iOS and Android devices thanks to its cloud technology. With the baby tracking feature, the camera pans and tilts in real-time as the infant moves around the room on foot or crawls. SpotCam BabyCam sends out real-time notifications as soon as the baby gets close to a designated harmful area in the environment. Additionally, there are built-in lullabies on the camera that may be scheduled to play automatically or manually. For improved monitoring, these clever baby monitors establish a direct connection with the child's body. They monitor the child's temperature, movement, heart rate, oxygen saturation, sleep patterns, and room temperature, giving the parents information about their health. If there are any issues, these trackers also notify parents. Parents are encouraged to purchase these intelligent tracking devices because they may save lives.

Baby Monitor Market Segmentation: By Range

• Short-Range Baby Monitors

• Long-Range Baby Monitors

The Global Baby Monitor Market Segmented by Product Types, Short-Range Baby Monitors held the largest market share last year. The global baby monitor is divided into two categories based on range: short-range and long-range models. Short-range baby monitors, which provide quality video and audio within constrained proximities, often up to a few hundred feet, are perfect for smaller settings like apartments or homes. Long-range baby monitors, on the other hand, are designed for larger homes or properties and greatly increase the monitoring reach, enabling parents to keep in touch with their infants from farther away or even outside the house. The selection of these monitors typically depends on the size and design of a home, enabling parents to keep a close watch on their children.

Baby Monitor Market Segmentation: By Distribution Channel

• Online

• Offline

• Supermarket

• Specialty store and Other

The Global Baby Monitor Market Segmented by Distribution Channel, Offline channels Baby Monitors held the largest market share of 73% last year. The main retailers of smart baby monitors are pharmacies, supermarkets and hypermarkets, and specialty shops. These products are also known to be sold at department and retail stores. The total sales are significantly impacted by these channels. Other retailers with the extra benefit of staffing and training include Burlington Coat Factory, Meijer, Sears, Walmart, and Babies"R" Us/Toys"R" Us. The majority of staff members have received training in infant care items and are more knowledgeable about the kinds of products that are best suited for the needs of parents and newborns. They help customers select the right goods because of their merchandise knowledge. As a result, physical baby boutiques have an advantage over internet sellers.

 During the projected period, the online distribution channel segment is anticipated to grow at the fastest rate. The main elements anticipated to support the expansion of the online channel in the upcoming years are an increase in the number of tech-savvy consumers and the range of items offered on online platforms. Furthermore, it is anticipated that the rise in popularity of internet stores like FirstCry, Baby Shop, Amazon, and Walmart will propel the segment's expansion.

Baby Monitor Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

The Global Baby Monitor Market Segmented by Region, North America held the largest market share of 46.6% last year. The demand for smart baby monitors is being driven by the rising number of working women in the area and their increasingly busy schedules and stressful lifestyles. This is to prevent accidents or injuries. By giving parents the ability to monitor their children's activities in real-time while they are preoccupied with work, these monitors assist reduce anxiety and tension in parents. Families in the United States that have young children spend fifty percent more on daycare than those who have older children. As the number of dual-income homes in the nation rises, customers are spending a lot of money on kid safety items like smart baby monitors. Even when they are not in the same place physically, these gadgets assist parents in monitoring their children.

Asia Pacific is expected to register at the fastest rate during the projected timeframe, nonetheless. In this location, parents of urban homes with busy schedules and long work hours are increasingly relying on remote monitoring of their infants to keep them safe and on schedule. The need for intelligent infant monitoring devices is being driven by this. Smart baby monitors are becoming more and more popular among consumers due to their ease and ever-improving features and alternatives. In developing nations like Malaysia, Thailand, and Indonesia, parents are more prepared to spend more on higher-quality goods because they are concerned about their infants' health and hygiene.

COVID-19 Impact Analysis on the Global Baby Monitor Market:

Several nations are experiencing severe economic and industrial effects from the COVID-19 pandemic as a result of lockdowns, travel restrictions, and company closures. The electronics industry has suffered as a result of the COVID-19 containment restrictions implemented by the governments in this region. China, which leads the region in manufacturing, is also among the worst-affected nations, along with India, which has affected the final output of electronics equipment. Furthermore, the procurement rate of various electronic equipment, including the hardware components of smart baby monitors, has been significantly impacted by the disruption in the supply chain and logistics. Vietnam, South Korea, Japan, and India have all seen a significant drop in the number of new projects. As a result, persistent disruptions in the raw material and component supply as well as rising demand from China and other Asian nations are predicted to affect the market's growth in the next quarters for smart baby monitors.

Latest Trends/ Developments:

Manufacturers concentrate on high-end developments and new product releases as buyers look for distinctive products. For example, Bonoch released a long-range baby monitor that doesn't need Wi-Fi in February 2023. The monitor features an updated frequency solution of 900 MHz and provides coverage across the entire house. This device uses a wireless communication technology called frequency-hopping spread spectrum (FHSS), which uses radio waves to transport data to reduce interference and improve security. Over the projection period, a consistent growth rate of 8.2% is anticipated in Europe. The demand for products in this region is driven by the high level of concern that new parents have for their children's safety. The demand for smart baby monitors has surged as a result of this element and how simple it is to integrate with smart home devices.

Key Players:

1. Motorola, Inc.

2. Panasonic Corp.

3. Samsung Electronics Co. Ltd.

4. Netgear Inc.

5. VTech Communications, Inc.

6. Dorel Industries Inc.

7. Lorex Technology Inc.

8. Summer Infant, Inc.

9. Arlo Technologies, Inc.

10. iBaby Labs, Inc.