Austria Point-of-Entry Water Treatment Systems Market Research Report - Segmentation by Product Type (Under the Counter/Sink Filter, Counter Top Units, Pitcher Filter, Faucet Mounted Filter and Others); By Technology (Reverse Osmosis Systems, Distillation Systems, Ultrafiltration Systems, Disinfection Methods, Disinfection Method, Filtration Methods, Ion Exchange and Others) ;By Application (Residential, Commercial and Industrial); and Region - Size, Share, Growth Analysis | Forecast (2023 – 2030)

Austria Point-of-Use Water Treatment Systems Market Size (2023-2030)

The point-of-use water treatment systems market is projected to grow from $XX billion in 2022 to $XX billion by 2030, at a CAGR of 7.5% during the forecast period. Many water treatment solutions have been aggressively promoted by health institutes, public organisations, governments, and non-governmental organisations (NGOs) in recent era.

Industry Overview

A Point-of-Use water treatment system is installed in a single source line before the building's taps, faucets, or other dedicated outlets that dispense water for drinking, cooking, bathing, or any other general application. These are often installed beneath a kitchen or bathroom sink's counter. It's normal to expect good point-of-use systems to catch everything that gets past the point-of-entry system. These smaller, lower-capacity devices will filter water at the "point" where it is utilized. While point-of-use purified water can be delivered to several outlets, the low volume production (20-100 GPD) makes it ideal for low-volume applications.

Some point-of-use filters only last for 3-6 months, while others last up to a year or more, depending on the size of the device. Under-counter and countertop reverse osmosis (RO) systems, as well as basic sediment and carbon faucet filters, are examples of point-of-use systems. While most of these filters claim to generate drinking water, only reverse osmosis systems give the finest quality drinking water. Advanced hyper-filtration membrane technology is used in these systems to remove up to 99 percent of water pollution and provide bottled-quality drinking water.

COVID-19 Impact on Austria Point-of-Use Water Treatment Systems Market

With a few exceptions, the COVID-19 pandemic is expected to stifle global water investment. Because of the high cost of downtime, operational reliability has become highly significant. These operational requirements stem from changes in demand patterns as well as the different pandemic-related emergency actions implemented. Additionally, company closure rules have a significant impact on the development and installation of point-of-use devices. The manufacturers are still offering water treatment systems with minimal workforce in areas where it is permitted and safe to do so.

The growth witnessed fluctuations due to the pandemic. Lack of labor, disruption in raw material supply, social distancing norms, restrictions on construction and plumbing activities, stringent government regulations, and the lack of demand largely affected the market.

Market Drivers

Increase in Water Consumption:

One of the major growth contributors to the Point-of-Use Water Treatment Systems market is the enormously growing human population especially in the under-developed and developing countries with a current population of 7.6 Bn. It is expected to rise to 8.6 billion by 2027. This rampant growth is anticipated to trigger a rise in demand for Point-of-Use Water Treatment Systems as water, a natural resource become scarcer with increasing consumption.

Raising technological innovations:

Taking the growing demand into account, water treatment systems have undergone prodigious technological innovations and developments with due passage of time. Capacitive deionization is one such emerging and propitious technology used for the removal of ionic as well as polarizable species from water. It is considered as an alternative to traditional membrane-based technologies, having low operational cost, enhanced energy efficiency, and less water rejection.

Softening, decarbonization, and nano-filtration without filtering out the vital minerals are some of the latest technologies that are driving the market for point-of-use water treatment systems. Companies like Pentair and Best Water Technology are particularly focused on developing such new technologies through innovations in the market. These innovations have aided the development of PoU water treatment systems.

Awareness of the potential benefits of using clean water:

Besides, the rising cognizance of the benefits of using clean water for drinking and cooking purposes and water contamination related issues among consumers are some of the factors that are instigating the progress of the water treatment systems market in residential applications.

Market Restrains

Varying water quality across the globe:

The prime market restraint faced by the point-of-use water treatment systems market is the varying quality of water available across the globe. The chemical and physical properties of water differ from place to place, such as heavy metal contamination, hard and soft water, etc. This propels the manufacturers to design either universal water treatment solution or particular treatment solutions targeting particular geographical areas.

High Installation and Maintenance Costs:

Besides the extensive advantages of water treatment systems, the installation of point-of-use water treatment systems is expensive. Also, for installation of water softeners, additional technicians and installers are needed, which results in high installation cost. Operating and maintenance costs of some of the point-of-use water treatment systems is also high. For example, the distillation systems consume a considerable amount of energy for both cooling and heating requirements.

Underdeveloped countries also lack basic infrastructure for the distribution and storage of water. This could prove to be a tripping block in the installation of water treatment system.




Market Size Available

2022 - 2030

Base Year


Forecast Period

2023 - 2030



Segments Covered

By Product Type, Technology, Application, and Region

Various Analyses Covered

Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope


Key Companies Profiled

Honeywell International Inc., Calgon Carbon Corporation, Aquasana, Inc., Watts Water Technologies Inc., DuPont Inc., Best Water Technology (BWT) AG., Coway Co. Ltd., LG Electronics Inc., Panasonic Corporation,, Pentair plc

Segment Analysis

The Austria Point-of-Use Water Treatment Systems market is segmented based on product type, type of technology employed and its area of application.

Austria Point-of-Use Water Treatment Systems market – By Product Type

  • Under the Counter/Sink Filter
  • Counter Top Units
  • Pitcher Filter
  • Faucet Mounted Filter
  • Others

As for the device types, faucets dominate the market while pitchers and under-the-sink devices grow at CAGRs of XX% and XX% respectively.

The countertop filters segment is the second-largest and rapidly growing segment in the market. They usually don’t require complicated plumbing connections for operations and are easy to install. Their compact size makes them to acquire minimum space.

The under-the-counter filters segment is the third largest product type in 2021. These filters are fitted under the kitchen counter. It provides a higher flow rate which, in turn, saves time to fill the container. Under-the-counter RO systems are gaining traction due to their high-quality water output and compact designs which fit into any space.

Austria Point-of-Use Water Treatment Systems market – By Technology

  • Reverse Osmosis Systems
  • Distillation Systems
  • Ultrafiltration Systems
  • Disinfection Methods
    • Chlorination
    • UV Radiation
    • Ozonation
  • Filtration Method
    • Activated Carbon Filters
    • Mechanical Filters
    • Filters
  • Ion Exchange
  • Others

Reverse Osmosis (RO) removes many sorts of dissolved and suspended species from water, as well as microorganisms, and is basically utilized in every industrial process and also in the production of potable water. It doesn't need heat for the method to be performed, thus aiding in the conservation of energy. As a result of these edges, RO remains dominant in the market. A distillation system is usually placed in the kitchen faucet and its size varies, counting on the number of purified-water they produce. Production rates vary from three to eleven gallons per day.

Ion exchange resins are increasingly used to produce drinking water in recent years. Specialized resins are designed to treat various contaminants that are present in water including boron, perchlorate, and uranium. There are many resins designed for these purposes, such as strong base/strong anion resin, which is used to remove nitrates and perchlorate. Ion exchange is used extensively in water softening, where it’s considered a solid, proven technology.

Austria Point-of-Use Water Treatment Systems Market – By Application

  • Residential
  • Commercial
  • Industrial

The market is segmented as residential, commercial and industrial based on application. Residential is anticipated to be the leading segment in 2021 and is projected to remain dominant in the upcoming years. Compared with commercial buildings, water is extensively consumed for household purposes for cooking, bathing, washing and other works. The growth in the residential segment can be attributed to the exponential growth in residential construction across the world.

Austria Point-of-Use Water Treatment Systems Market – By Region

  • Austria

Key Players of the Point-of-Use Water Treatment Systems Market

  1. Honeywell International Inc.
  2. Calgon Carbon Corporation
  3. Aquasana, Inc.
  4. Watts Water Technologies Inc.
  5. DuPont Inc.
  6. Best Water Technology (BWT) AG.
  7. Coway Co. Ltd.
  8. LG Electronics Inc.
  9. Panasonic Corporation,
  10. Pentair plc

Recent Developments in the Austria Point-of-Use Water Treatment Systems market

  • In June 2019, Unilever Plc., under its brand known as Pureit, introduced Pureit Copper+ RO model which uses smart Copper Charge technology to ensure the right amount of copper in every glass of water. This new product was aim at offering people the tested benefits of copper in every drop. The copper-rich drinking water is considered as one of the immunity-boosting agents
  • On 14th September 2020, Cyclopure, Inc. published a study in Environmental Science & Technology, which found that its cyclodextrin-based adsorbents called DEXSORB+® and DEXSORB® gave a better performance than ion exchange resins in removing PFAS from water. The development of such absorbents and other better-performing materials might hinder the growth of the market in the coming years.

Chapter 1. Austria Point-of-Use Water Treatment Systems Market – Scope & Methodology– Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. Austria Point-of-Use Water Treatment Systems Market  – Executive Summary

2.1. Market Size & Forecast – (2022 – 2027) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-19 Impact Analysis

                2.3.1. Impact during 2022 - 2027

                2.3.2. Impact on Supply – Demand

Chapter 3. Austria Point-of-Use Water Treatment Systems Market  – Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis

Chapter 4. Austria Point-of-Use Water Treatment Systems Market  Entry Scenario

4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario

4.3  Customer Analysis

4.4. Porters Five Force Model

                4.4.1. Bargaining Power of Suppliers

                4.4.2. Bargaining Powers of Customers

                4.4.3. Threat of New Entrants

                4.4.4. Rivalry among Existing Players

                4.4.5. Threat of Substitutes

Chapter 5. Austria Point-of-Use Water Treatment Systems Market  - Landscape

5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 6. Austria Point-of-Use Water Treatment Systems Market  - By Product Type

6.1. Under the Counter/Sink Filter

6.2. Counter Top Units

6.3. Pitcher Filter

6.4. Faucet Mounted Filter

6.5. Others

Chapter 7. Austria Point-of-Use Water Treatment Systems Market - By Technology

7.1. Reverse Osmosis Systems

7.2. Distillation Systems

7.3. Ultrafiltration Systems

7.4. Disinfection Methods

                7.4.1. Chlorination

                7.4.2. UV Radiation

                7.4.3. Ozonation               

7.5. Filtration Method

                7.5.1. Activated Carbon Filters

                7.5.2. Mechanical Filters

                7.5.3. Filters

7.6. Ion Exchange

7.7. Others  

Chapter 8. Austria Point-of-Use Water Treatment Systems Market  - By Application

8.1. Residential

8.2. Commercial

8.3. Industrial

Chapter 9. Austria Point-of-Use Water Treatment Systems Market  – Region

9.1. Austria

Chapter 10. Austria Point-of-Use Water Treatment Systems Market  – Company Profiles – (Overview, Product Portfolio, Financials, Developments)

10.1. Honeywell International Inc.

10.2. Pentair plc

10.3. Panasonic Corporation,

10.4. LG Electronics Inc.

10.5. Coway Co. Ltd.

10.6. Best Water Technology (BWT) AG.

10.7. DuPont Inc.

10.8. Watts Water Technologies Inc.

10.9.  Aquasana, Inc.

10.10. Calgon Carbon Corporation

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