Argan Oil Hair Shampoo Products Market Size (2023 - 2030):

Global Argan Oil Hair Shampoo Products Market is estimated to be worth USD 55.46 Million in 2022 and is projected to reach a value of USD 127.81 Million by 2030, growing at a CAGR of 11.00% during the forecast period 2023-2030.

Argan oil is a natural oil that is extensively utilized in cooking and cosmetics. It comes from the argan tree. It is commonly used for dipping bread, dressing salads, and dousing couscous in Moroccan cuisine. Amlu, a traditional bread dip made with honey, argan oil, and roasted almonds, also contains it. Argan oil has acquired prominence in cosmetics, and it can be discovered in countless face creams, lip glosses, shampoos, conditioners, lotions, and cleansers for haircare and skincare. Triglycerides, fatty acids, vitamin E, phenols, carotenoids, and squalene make up the composition of argan oil. The extraction method utilized can affect its oxidation resistance, potentially surpassing that of olive oil. Argan oil is produced by extracting oil-rich kernels from the argan nut. The extraction process plays a crucial role, with yields ranging from 30% to 50% of the oil in the kernels. It takes a significant amount of dried argan fruit, around 40 kilograms (88 lb), to obtain just one liter of oil. The kernels are extracted by drying the fruit and removing the fleshy pulp. Some producers remove the flesh mechanically, while traditional methods involve allowing goats to eat the fruits and collecting the kernels from their droppings. Modern practices involve manually removing the peels. For culinary argan oil, workers gently roast the kernels, then grind and press them, resulting in a brown mash that yields pure, unfiltered argan oil. The oil is decanted into vessels, while the remaining press cake, which is rich in protein, is often used as cattle feed.

Global Argan Oil Hair Shampoo Products Market Drivers:

The increasing demand for specialized hair care products is fueling the growth of the global argan oil hair shampoo products market.

The rising incidence of hair challenges, including thinning hair, excess sebum, severe hair loss, and dandruff, is propelling the demand for specialized hair care products. Hair care companies have responded by offering a wide range of solutions tailored to address specific concerns. A study among dental students highlighted the high incidence of dandruff, with hormonal changes and stress identified as primary causes. Anti-dandruff shampoos have become extensively used for combating dandruff. Additionally, factors like climate changes, work environments, and dietary habits contribute to scalp health deterioration. As a result, there is a rising demand for hair care products that provide nourishment and address these issues across different age groups. This increasing demand is anticipated to propel market growth in the foreseeable future.

The versatile benefits of argan oil for hair care and skin health is another factor contributing to the growth of the global argan oil hair shampoo products market.

Known for its vitamin E and omega-3 fatty acids, argan oil has numerous advantages for hair care. It hydrates the scalp, lessens flakiness and dandruff, and guards against heat damage to the hair. The lightweight texture penetrates the hair, providing deep conditioning and managing frizz and split ends. Additionally, argan oil promotes hair growth, prevents baldness, and maintains scalp health. It can be utilized to treat numerous skin conditions, hydrate the skin, and have anti-aging properties in addition to adding shine to the hair. Incorporating argan oil into hair care routines improves hair health and appearance while offering nourishment for the skin as well. Therefore, this factor drives the demand for argan oil hair shampoo products. Therefore, this factor also drives the demand for argan oil hair shampoo products.

Global Argan Oil Hair Shampoo Products Market Challenges:

The global argan oil hair shampoo products market is encountering challenges, primarily in terms of the increasing presence of counterfeit products. The rise in counterfeit products has detrimental effects on the growth of the global argan oil hair shampoo products market and creates hardships for genuine argan oil hair shampoo products brands in domestic and international markets. The widespread existence of counterfeit makeup products across various countries underscores the seriousness of the issue within the industry. This situation poses challenges for authentic argan oil hair shampoo products brands as they strive to establish their presence and protect their market position. Therefore, these challenges inhibit the growth of the global argan oil hair shampoo products market.

Global Argan Oil Hair Shampoo Products Market Opportunities:

Market expansion strategies present a lucrative opportunity in the global argan oil hair shampoo products market. Given the rising demand for argan oil hair shampoo products owing to their advantages, including moisturizing and nurturing the hair, strengthening and promoting hair growth, enriching hair shine and luster, lessening frizz, and guarding against heat and environmental damage, businesses specializing in the production and distribution of argan oil hair shampoo products can stand to gain significantly from this opportunity by expanding their products to emerging markets. This development will help companies to increase their customer base and boost their overall revenue.

COVID-19 Impact on the Global Argan Oil Hair Shampoo Products Market:

The outbreak of the COVID-19 pandemic substantially impacted the global argan oil hair shampoo products market. The pandemic caused disruptions in supply chains and distribution of goods and services, which highly affected the production and distribution of argan oil hair shampoo products. Moreover, the demand for argan oil hair shampoo products declined due to the financial uncertainty for many consumers created by the pandemic, which lead to a decrease in discretionary spending. These factors negatively impacted the growth of the global argan oil hair shampoo products market. Despite these challenges, the global argan oil hair shampoo products market is projected to recover and grow in the coming years.

Global Argan Oil Hair Shampoo Products Market Recent Developments:

In May 2023, Cavin Kare launched the 'Natural & Pure' range of haircare products under the brand Nyle. This range is free from sulfates, making it gentle on the hair. It is made with exotic natural ingredients and comes in a convenient format. The range includes shampoo, conditioner, and a 1 Step Express Hair Spa that acts as both a shampoo and hair mask. There are 3 variants available: Argan Oil & Avocado, Tea Tree & Rosemary, and Murumuru Butter. These products aim to fulfill a variety of haircare demands while providing a high-quality experience at an affordable price.

• In February 2023, Moroccanoil expanded its Color Care Collection with a new Color Care Shampoo and Conditioner. These products contain pomegranate extract and a sun protection quat to safeguard against color loss and damage from the sun and environmental factors. The shampoo and conditioner utilize ArganID Technology to repair and seal the hair cuticle, preserving color for longer. These additions complement Moroccanoil's existing Color Care Collection, which includes Blonde Perfecting Purple Shampoo and Conditioner for combating brassiness and Protect & Prevent Spray for defending against UV rays and environmental aggressors. 
• In March 2021, Dabur India, an Ayurveda company, expanded its Vatika portfolio by introducing a new line of premium shampoos, called 'Dabur Vatika Select.' The Dabur Vatika Select range comprises 4 products: Coconut Milk Extract shampoo, Moroccan Argan Oil shampoo, Red Onion Black Seed Oil shampoo, and Apple Cider Vinegar shampoo.

ARGAN OIL HAIR SHAMPOO PRODUCTS MARKET REPORT COVERAGE:

Global Argan Oil Hair Shampoo Products Market Segmentation: By Nature

• Conventional

• Organic

In 2022, the conventional segment held the highest market share. The growth can be attributed to the benefits that conventional argan oil hair shampoo products offer in contrast to organic argan oil hair shampoo products, including easy accessibility, wider availability, and affordability. Conventional argan oil hair shampoo products are generally priced lower than organic argan oil hair shampoo products, making them more appealing to budget-conscious consumers. 

Global Argan Oil Hair Shampoo Products Market Segmentation: By Price Range

• Mass

• Premium

In 2022, the mass segment held the highest market share. The growth can be attributed to the advantages that mass argan oil hair shampoo products offer in contrast to premium argan oil hair shampoo products, including affordability, wide availability, alignment with consumer preferences, inclusivity, and response to growing demand. Mass-market argan oil hair shampoo products offer budget-friendly options that cater to price-conscious consumers. They are widely distributed through various retail outlets, reaching a larger audience. These products meet the needs of consumers who prioritize affordability and value for money without compromising quality. Mass-market brands also focus on inclusivity, appealing to diverse customer bases. 

Global Argan Oil Hair Shampoo Products Market Segmentation: By End User

• Women

• Men

• Kids

In 2022, the women segment held the highest market share. The growth can be attributed to the increasing demand for argan oil hair shampoo products by women as they generally have longer hair and utilize a wider range of hair care products in contrast to men and kids. Women prioritize hair care and styling, seeking specialized products like argan oil hair shampoo products to address specific hair concerns, including hair thinning, dandruff, and hair loss. With suitability for diverse hair types, argan oil hair shampoo products are known for their versatility and countless nutritional benefits. 

Global Argan Oil Hair Shampoo Products Market Segmentation: By Distribution Channel

• Convenience Stores

• Specialty Stores

• Supermarkets/Hypermarkets

• E-commerce

• Others

In 2022, the supermarkets/hypermarkets segment held the highest market share. The growth can be attributed to their wide reach and accessibility, allowing for a larger consumer base. With a plethora of products at great discounts, these places are becoming the go-to, one-stop shop for everyday essentials. Due to the availability of discounts and a variety of products, the demand for supermarkets/hypermarkets has grown, providing consumers with a unique shopping experience.

Global Argan Oil Hair Shampoo Products Market Segmentation: By Region

• North America

• Europe

• Asia-Pacific

• South America

• Middle East & Africa

The region of North America held the largest share of the global argan oil hair shampoo products market in the year 2022. The presence of well-established cosmetics industries in nations, such as the United States and Canada, the increasing utilization of bio-based personal care products, and the rising popularity of argan oil hair shampoo products owing to their numerous nutritional benefits for hair are some of the factors propelling the region's growth. Additionally, North America is home to several significant market players, including Pura D'Or, Renpure, LLC, One n' Only Hair Care, art naturals, and Maple Holistics. Due to the increasing spending by individuals on hair care products owing to changing lifestyles, rapid urbanization, rising disposable income, and increasing environmental pollution, and the strong presence of major market players, including WOW Skin Science, St Botanica Beauty Private Limited, and Honasa Consumer Pvt. Ltd. (Mamaearth), the region of Asia-Pacific is anticipated to expand at the quickest rate over the forecast period.

Global Argan Oil Hair Shampoo Products Market Key Players:

1. L'Oréal S.A. (France)

2. Moroccanoil Inc. (Israel)

3. OGX Beauty (Brazil)

4. Pura D'Or (United States)

5. Renpure, LLC (Canada)

6. One n’ Only Hair Care (United States)

7. Art naturals (United States)

8. WOW Skin Science (India)

9. Head & Shoulders (United States)

10. Maple Holistics (United States)