App Store Optimization Software (ASO) Market Size (2024 – 2030)

The App Store Optimization Software (ASO) Market is valued at USD 32.52 million in 2023 and is projected to reach a market size of USD 102.37 million by the end of 2030. Over the outlook period of 2024-2030, the market is anticipated to grow at a rapid CAGR of 17.8%. 

Earlier apps require manually improving their presence online by manually improving app titles, descriptions, keywords, and others. Moreover, in the past, there was less competition in the app store, since few app developers and tech companies offered their services to consumers. However, with the growing use of smartphones, mobile apps, and the internet, there is an increase in demand for app store optimization services in the market. Moreover, the emergence of technologically advanced tools such as SEO and keyword optimization tools, testing, and performance analytics, has further developed the market for ASO software. Moreover, an increase in the incorporation of AI, big data, and machine learning in optimizing app ranking automatically is further anticipated to develop the market for ASO software. The future holds positive for the ASO software market with the increasing demand for smart automation tools for keyword tracking, monitoring, and app ranking purposes. However, rapid globalization and market competition are anticipated to increase the market challenges for new app developers and tech start-ups in the market.

Key Market Insights:

As per AppTweak, the average rate of page view to installing for the US app store was 33.7% and for the Google Play Store it was 26.4%

As per Sensor Tower, in 2022 there were 32.6 billion iOS app and game downloads.

Furthermore, as per Business of Apps, 142.6 billion apps and games were downloaded in 2022.

As per Siteefy Company, US mobile app users increased to 3.5 billion in 2020.

App Store Optimization Software (ASO) Market Drivers:

The increasing use of mobile apps has boosted the demand for app store optimization software (ASO) in the market.

Consumers are increasingly using mobile apps for day-to-day tasks, which has increased the number of apps on the Play Store or app store in the market. This has further fueled the demand for app store optimization software by app developers that helps them increase their visibility on the app store and benefit users from their services. Moreover, the most common apps used by consumers online are social media apps, finance apps, lifestyle apps, gaming apps, and others, which has induced developers and designers to launch new apps and improve existing apps that can cater to the growing demand of consumers.

The increased use of social media has boosted the demand for app store optimization software (ASO) in the market.

Social media helps businesses leverage their position in the market. Platforms such as Twitter, Snapchat, YouTube, Facebook, and Instagram enable app developers and tech companies to promote their apps and increase download rates. Furthermore, ASO software with advertising and marketing integration tools, enables app developers to target specific places on social media and direct users in installing their apps. Additionally, app promotion campaigns help businesses attract huge traffic to their app and increase their conversion rate by promoting their apps on social media. For this purpose, many tech companies and app developers collaborate with social media influencers and celebrities to promote their apps, which further helps them improve their app ranking on the Play Store or Apple Store.

App Store Optimization Software (ASO) Market Restraints and Challenges:

Rapid competition in the market can deter the demand for ASO software. Due to the presence of a large number of applications on the app store, the market has crowded and has increased the competition in the market. This, however, reduces consumer demand due to the presence of more or less similar applications with the same features in the market, leading to fewer and the same options available to consumers.

Stringent data privacy regulations by some regions can prevent ASO software from extracting and monitoring users’ data, leading to declined demand for ASO software by companies in the market.

App Store Optimization Software (ASO) Market Opportunities:

The App Store Optimization Software (ASO) Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, the rising use of mobile applications and rapid advancements in the mobile app ecosystem are predicted to develop the market for the app store optimization software (ASO) and enhance its future growth opportunities.

APP STORE OPTIMIZATION SOFTWARE (ASO) MARKET REPORT COVERAGE:

App Store Optimization Software (ASO) Market Segmentation: By Deployment

• Cloud

• On-premise

In 2022, cloud-based occupied the highest share of about 30% in the market for ASO software. Cloud-based software offers greater scalability in terms of improving the app’s user interface and data, provides increased flexibility that allows companies and app developers to monitor app performance from any device, and easy accessibility, wherein app developers can gain access to real-time insights related to user engagement and average number of downloads on the app store. Moreover, cloud-based software being hosted on a third-party platform minimizes the hassle of maintenance & and updates and allows developers to focus more on marketing and improving the app.

On-premise is the fastest-growing segment during the forecast period. On-premise ASO software is managed and stored on local servers of companies. These allow full control over the company’s users' data, which helps in minimizing security risks that would have risen by hosting software on third-party platforms. Moreover, on-premise software for ASO software allows users to customize the software as per their requirements, such as smart integration tools, marketing tools, SEO and ranking tools, and others.

App Store Optimization Software (ASO) Market Segmentation: By Type

• Keyword Trackers

• Data Platform

• Ranking Optimizing

In 2022, ranking optimizing occupies the highest share of about 37% in the market. App store optimization software is majorly used for app ranking in the app store. The software enables them to improve the app’s visibility and ranking based on user’s search results. Moreover, it also helps them in analyzing user needs based on their browsing on the app store and increases the chances of installing their apps on the user’s mobile. Social media apps, marketing apps, gaming apps, and others are among the top users of app store optimization software in the market. In addition, ASO software offers on-page and off-page optimization services with testing, analytics, and reporting tools that help companies experiment with the launch of the app and improve anomalies in the app if any.

The word trackers segment is the fastest-growing segment during the forecast period. ASO software primarily focused on keyword tracker services enables app developers to track and analyze the most used, most common, and most popular keywords for their apps that would help them rank better on the app store and increase the average download rates. Moreover, the software provides keyword optimization, keyword monitoring, and new keyword finder tools that can help improve the app’s visibility online whenever a user searches for a particular keyword.

App Store Optimization Software (ASO) Market Segmentation: By Platform

• Android

• iOS

In 2022, android occupied the highest share of about 75% in the market. Increased usage of Android mobiles and tablets is the prime reason for the growth of ASO software for Android apps. ASO software meant for Android apps is available on the Google Play Store. Android-based ASO software offers a comprehensive suite of services to tech companies and app developers, ranging from metadata optimization, keyword optimization, integration with marketing tools for improving app visibility, and testing tools that enable companies to improve their conversion rate. Moreover, Google provides additional integration with its performance analytics tool that helps app developers analyze user engagement, bounce-back rates, average downloads and uninstalls, and others.

iOS is the fastest-growing segment during the forecast period. iOS-based ASO software typically focuses on optimizing apps on the Apple store in the same fashion as it functions in the Android Play Store. However, the growth of iOS-based app store optimization software is primarily due to the rising number of iPhone and iPad users, particularly for gaming & entertainment purposes

App Store Optimization Software (ASO) Market Segmentation: By Application

• Gaming & Entertainment

• Social Media

• Lifestyle

• Utilities

• News & Information

• Others

In 2022, gaming & entertainment occupied the highest share of about 39% in the market. The gaming & entertainment sector widely uses ASO to improve their ranks on the game charts of the Play Store or Appstore. These gaming apps require highly efficient ASO software that optimizes their rankings based on keywords, user reviews, geographic location, and others. Moreover, specialized ASO software offers advanced customization algorithms to app developers that enable them to improve app ranking based on new ranking & optimization guidelines.

Social media is the fastest-growing segment during the forecast period. Social media app developers and designers heavily rely on ASO software to increase app downloads. They use ASO software to improve the app’s ranking and retain users who have previously uninstalled the apps by sending them push notifications or emails for installing the app. Moreover, ASO software also provides design customization features to developers that enable them to improve the look and feel of the app as per the user’s needs. A major usage of ASO software by social media app developers is to improve the user ratings and reviews for the app and rank top on the app charts.

App Store Optimization Software (ASO) Market Segmentation: Regional Analysis

• North America

• Europe

• Asia-Pacific

• South America

• Middle-East & Africa

In 2022, North America occupied the highest share of about 41% in the market. The booming gaming industry and technological advancements in analytics and app development software have contributed to the demand for app store optimization software (ASO) in the market.

Asia-Pacific emerged as the fastest-growing region during the forecast period due to the growing dominance of social media apps, especially among teenagers and young adults, and rapid developments in mobile-first technology have contributed to the demand for apps tore optimization software (ASO) in the market.

COVID-19 Impact Analysis on the App Store Optimization Software (ASO) Market:

The pandemic had a positive impact on the ASO software market. During lockdown, people spent most of their time online either watching movies, working, playing games, or studying. This has increased the usage of apps and increased the downloads of such apps in the market. Moreover, the gaming apps witnessed an immense demand from users, especially teenagers and young adults, which further boosted the demand for ASO software by developers during the pandemic. In addition to that, remoting working and collaboration raised the demand for virtual conferencing apps such as Zoom, Microsoft Teams, and Google Meet, and also induced new tech startups to compete with the big companies with the help of ASO software that helped them launch the app on the app store and improve its ranking. Apart from this, the closure of gyms and offline fitness services boosted the demand for online health & fitness apps that catered to increasing demand for online fitness training sessions during the pandemic.

Key Players:

1. NextGrowth Labs

2. SensorTower Inc

3. AppTopia

4. Gummicube

5. App Radar

6. ASODesk

7. AppCodes

8. Mobile Action

9. SplitMetrics

10. RankMyApps