Advanced Visualization Market|Size,Share,Growth|2023-2030

Advanced Visualization Market Size (2023 - 2030)


The global Advanced Visualization Market size was approximately USD 3.05 billion in 2022 and is expected to reach USD 6.87 billion by 2030. The market is estimated to grow with a CAGR of 10.9% during the forecast period.


Advanced visualization is a medical instrument furnished with technically advanced software that exhibits massive attributes of a living cell effectively. Advanced visualization system lessens the recovery time of clinicians for the outcome of the patient to be reported.


The system is extensively used in pathology labs and also in radiology, neurology, cardiology, and haematology.




Factors like frequently occurring chronic diseases with increasing elderly people, and accumulating awareness related to advanced visualization tools in diagnosing diseases fosters the market growth. The demand for innovative healthcare technologies across developing nations is influencing the advanced visualization market positively.


The frequent occurring chronic diseases with the increase in the patient population drives the market growth. The lifestyle changes and the limited availability of preventive care.




However, restricted reimbursements for radiology-based products and technical limitations associated with existing advanced visualization systems diminish the advanced visualization market growth. The cost associated with these techniques and systems is expensive and technical complications are the factors that act as great barriers in the advanced visualization for the market to grow.


COVID-19 Impact on Advanced Visualization Market


The sudden outbreak of the novel coronavirus (COVID-19) has created a threat to the global economy. The recent eruption of the virus has created a negative impact on the advanced visualization market. Due to the less disposable income and disruption in supply chains in the advanced visualization market has declined.





Market Size Available

2022 – 2030

Base Year


Forecast Period

2022 – 2030

Regions Covered

North America, Europe, APAC, Middle East & Africa (MEA), Latin America 


Segmentation Analysis


The global Advanced Visualization Market has been segmented and sub-segmented according to the following categories:


Advanced Visualization Market - By Products and Services


  • Hardware & Software
  • Services
    • Implementation Services
    • Post-Sale and Maintenance Services
    • Consulting/Optimization Services
    • Training and Education Services


Based on the products and services, the hardware and software segment dominates the advanced visualization market. Development of technologically advanced software, growing adoption of AV solutions in hospitals and diagnostic centers to modernize and urge the efficacy of workflow, and because of ease on combining them into PACS, the adoption of AV solutions is accelerating.


Advanced Visualization Market - By Type of Solutions


  • Enterprise-Wide Thin Client-Based Solutions
  • Standalone Workstation-Based Solutions


The enterprise-wide thin client-based solutions segment accounts for the largest share in the advanced visualization market. Due to the provided advantages like enriched data storage capacity, data transfer capabilities, and streamlined analysis, multi-user interface, and centralized post-processing solutions.


Advanced Visualization Market - By Imaging Modality


  • Magnetic Resonance Imaging (MRI)
  • Computed Tomography (CT)
  • Positron Emission Tomography (PET)
  • Ultrasound
  • Radiotherapy (RT)
  • Nuclear Medicine
  • Other Imaging Modalities


By imaging modality, the resonance imaging (MRI) segment is leading the advanced visualization market. The segment growth owes to various applications in healthcare like oncology, radiology, and cardiology.


Advanced Visualization Market - By Clinical Application


  • Radiology/Interventional Radiology
  • Cardiology
  • Orthopedics
  • Oncology
  • Vascular
  • Neurology
  • Other Clinical Applications


By clinical applications, the radiology/interventional radiology segment is projected to be the most excellent and promising segment in the advanced visualization market. For diagnosing and treating cancer patients, radiology therapy is extensively used. The quick increase in commonly occurring cancer diseases in the worldwide population accentuates the advanced visualization market to grow further. By 2030, the cancer cases volume is expected to reach 21.4 million USD, as per the American Cancer Society (ACS).


Advanced Visualization Market - By End-User


  • Hospitals, and Surgical Centers
  • Imaging Centers
  • Academic and Research Centers
  • Other End Users


During the forecasted period, the hospitals and surgical centers segment accounted for the largest share in the advanced visualization market. The hospitals' segment produces the highest revenue in the market. The segment growth owes to the growing monitoring acquiescence over the disease diagnosis and treatment and the rising number of surgical procedures.


Regional Analysis


Regionally, North America is to dominate the advanced visualization. The region's growth owes to the high occurrence of targeted diseases, the availability of the best healthcare infrastructure. In the U.S and Canada, strong research and development infrastructure, and commodification of advanced diagnostic products accelerate the advanced visualization market in the region. Growing older adults with the rise in patient volume suffer from various chronic diseases stimulating the market growth. People aged 65 and more are said to lead 50million as per the United States Bureau's Statistics in 2017.


Europe is accounted for the second-largest share in the advanced visualization market. The hospitals in Europe primarily focus on providing optimized healthcare services and the existence of the best healthcare providers.


Germany is projected to grow with a CAGR of 7.5% rate. The rising capital income and prominence for minimally invasive procedures propel market growth.


The UK is projected to grow with quick growth during the timeline period. The increasing number of heart diseases is surging in the UK. As per the National Health Services (NHS), cardiovascular diseases is the leading cause of death in the U.K.


However, Asia-Pacific is determined as a budding market for advanced visualization (AV) because of the growing penetration in the AV market. The region is estimated to grow with the highest rate throughout the historical period. The region's growth attributes to an increase in expenses made by the government for organizing health programs and economically strong growth. An increase in the number of hospitals' new diagnostic centers with developed imaging equipment boomed the market growth in APAC.


The market in Latin America for advanced visualization is to exhibit lavish growth globally. Brazil and Mexico are the major contributors in Latin America. Developed diagnostics interpretation with advanced visualizations and the development of new AV solutions. These factors mount the market growth throughout the region.


The Middle East and African regions are believed to have an average growth in the advanced visualization market. The key players present in the region are primarily focusing on the research and developments with advanced technologies and introducing new software for advanced visualization.


Key Players involved in Advanced Visualization Market


General Electric Company (US), Siemens AG (Germany), Koninklijke Philips N.V. (Netherlands), Toshiba Corporation (Japan), and Terarecon, Inc. (the U.S), Fujifilm Holdings Ltd. (Japan), Agfa HealthCare NV (Belgium), Carestream Health, Inc. (the U.S), Qi Imaging (US), and Visage Imaging, Inc. (the U.S) are some of the players participating in the advanced visualization market.


Notable Happenings in the Advanced Visualization Market


Product Launch


  • On June 24, 2022, Toshiba Tec Corporation launched an updated version of its MPF platform e-BRIDGE Next. These features are designed to help organizations' overall efficiency along with an increase in their security.
  • On May 07, 2022, TeraRecon broadcasted the release of two new lung density analysis solutions for the assessment and necessary follow-up care for COVID-19 patients.
  • On February 26, 2022, IntelliSpace Portal 11 was introduced by Philips. The launch of IntelliSPace Portal 11 is an advanced visualization platform that continues to construct innovations in hospital network connectivity and patient data security. Healthcare providers can perform one regular workflow access over the enterprise.




  • On September 23, 2022, GE Healthcare purchased BK Medical, from Altaris Capital Partners. The purchase is done for USD 1.45 billion.

Chapter 1. Advanced Visualization Market  – Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. Advanced Visualization Market   – Executive Summary

2.1. Market Size & Forecast – (2021 – 2026) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-19 Impact Analysis

                2.3.1. Impact during 2021 - 2026

                2.3.2. Impact on Supply – Demand

                2.3.3. Impact on Production Cost

                2.3.4. Impact on Supply Chain

Chapter 3. Advanced Visualization Market   – Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis

Chapter 4. Advanced Visualization Market   Entry Scenario

4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3  Customer Analysis

4.4. Porters Five Force Model

                4.4.1. Bargaining Power of Suppliers

                4.4.2. Bargaining Powers of Customers

                4.4.3. Threat of New Entrants

                4.4.4. Rivalry among Existing Players

                4.4.5. Threat of Substitutes

Chapter 5. Advanced Visualization Market –  Landscape

5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 6. Advanced Visualization Market – By Products and Services

6.1. Hardware & Software

6.2. Services

      6.2.1. Implementation Services

      6.2.2. Post-Sale and Maintenance Services

      6.2.3. Consulting/Optimization Services

      6.2.4. Training and Education Services

Chapter 7. Advanced Visualization Market – By Type of Solutions

7.1. Enterprise-Wide Thin Client-Based Solutions 

7.2. Standalone Workstation-Based Solutions

Chapter 8. Advanced Visualization Market – By Imaging Modality

8.1. Magnetic Resonance Imaging (MRI)

8.2. Computed Tomography (CT)

8.3. Positron Emission Tomography (PET)

8.4. Ultrasound

8.5. Radiotherapy (RT)

8.6. Nuclear Medicine

8.7. Other Imaging Modalities

Chapter 9. Advanced Visualization Market – By Clinical Application

9.1. Radiology / Interventional Radiology 

9.2. Cardiology

9.3. Orthopeadics

9.4. Oncology

9.5. Vascular

9.6. Neurology

9.7. Other Clinical Applications

Chapter 10. Advanced Visualization Market – By End-User

10.1. Hospitals, and Surgical Centers 

10.2. Imaging Centers

10.3. Academic and Research Centers

10.4. Other End-Users

Chapter 11. Advanced Visualization Market  , By Geography – Market Size, Forecast, Trends & Insights

11.1. North America

                11.1.1. U.S.A

                11.1.2. Canada

                11.1.3. Mexico

11.2. Europe

                11.2.1. Italy

                11.2.2. Spain

                11.2.3. Russia

                11.2.4. Germany

                11.2.5. UK             

                11.2.6. France

                11.2.7. Rest of Europe

11.3. Asia Pacific

                11.3.1. Japan

                11.3.2. South Korea

                11.3.3. China

                11.3.4. India

                11.3.5. Australia & New Zealand

                11.3.6. Rest of Asia-Pacific

11.4. Rest of the World

                11.4.1. Middle East

                11.4.2. Africa

                11.4.3. South America


Chapter 12. Advanced Visualization Market   – Company Profiles – (Overview, Product Portfolio, Financials, Developments)

12.1. Company 1

12.2. Company 2

12.3. Company 3

12.4. Company 4

12.5. Company 5

12.6. Company 6

12.7. Company 7

12.8. Company 8

12.9. Company 9

12.10. Company 10

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