Real-time player Insights Market size (2023 – 2030)

During the forecast period, 2023 - 2030, the real-time player insights market was valued at USD 3450 million in 2023 and is predicted to grow at a CAGR of 24.9 % to USD 13252.53 million by 2030. One of the primary factors driving the market is the growing demand for personalized fitness activities for various players.

Market Overview

A player tracking system provides sports teams or individuals with on-the-spot or real-time player performance analysis, video recording capabilities, and positional data. Following that, the information gathered is used to curate tactics and decisions to improve individual and team performance. Furthermore, the coaching staff can use these crucial indicators to develop team strategy for upcoming games, recommend measures for strengthening players' positions based on their previous performance on the field, and make substitutes as needed.

As the number of teams in leagues grows, so does the level of competitiveness. Tracking systems aid in the knowledge of player or team movements. Furthermore, it is used as a standard for players to enhance their performance.

For example, the National Hockey League (NHL) 2019–2020 employs a hybrid system that includes both sensor and optical tracking and relies on cameras placed across the rink. The sensors provide the players with X-Y-Z coordinates, which may be combined with the optical system's body positioning and limb recognition to produce comprehensive data.

The player tracking system also offers a real-time player tracking solution, which improves fan viewing through television broadcasts, mobile engagement, and in-stadium viewing. Fans were able to see real-time player data and compelling new performance insights as a result of this. This experience improves fan connectivity, which helps the match organizer make income.

Furthermore, new player tracking tools are predicted, which may have an impact on market dynamics. For example, STATS debuted AutoSTATS, the industry's first artificial intelligence (AI) and computer vision technology, in April 2020. It used X/Y coordinates to offer extensive player-tracking data via television broadcast.

However, a lack of awareness about the technology's benefits, along with the high cost of equipment, is limiting market expansion.

COVID-19 Impact on Real-time player Insights Market

The unexpected onset of the COVID-19-induced pandemic heightened global tensions, prompting governments to take swift action. Industries were shut down, and individuals were forbidden from entering the streets and public places to prevent the virus from spreading. It also resulted in a drop in industrial output.

Because player tracking systems require these chipsets to be made and fitted with algorithms written onto them for further data transmission capabilities, one of the major supply-side shocks experienced by corporations during the pandemic was an acute reduction in semiconductor chipsets. However, the decrease in supply caused supply chain disruptions, exacerbating the global shortage of player tracking devices and systems.

MARKEY DRIVERS

The market is growing due to an increase in the number of young people participating in sports.

The necessity for real-time player tracking devices and systems is expanding as the number of athletic events grows. According to the Sports and Fitness Industry Association, the number of people participating in sports has increased in recent years. 73.4 percent of youngsters aged 13 to 17 participated in team or individual sports in 2021, compared to 69.1 percent in 2019. Individual sports participation for the same age group, on the other hand, went from 47.5 percent in 2010 to 50.7 percent in 2021. The rising popularity of sports activities in the United States, as well as the inclusion of cutting-edge technology in sports, are fuelling the growth of more comprehensive sports analytics, which is boosting demand for player tracking devices.

The market is growing due to an increase in the number of health-related issues on the sports field.

The number of health-related accidents on the field has increased as a result of live streaming, raising worries among players and their teams. The demand for sports and fitness tracking gadgets has risen as the number of untimely heartbreaks among the younger generation and budding future stars has increased. There is a growing desire for player monitoring and advocacy for players' and team members' fitness levels, which has resulted in a surge in tracking device demand. These sensors may be able to detect the over-exertion of the body that causes abrupt heart attacks in high-performance athletes. In addition, a medical professional may utilize this information to provide recommendations for actions to be taken.

MARKET RESTRAINTS

Chipset shortages around the world are stifling growth.

The COVID-19 epidemic has compounded a shortage of integrated chips that has been growing in recent years. Because such chipsets are frequently employed in the creation of tracking devices, their incorporation has become critical for the market's growth. A second impact on the value chain of player tracking devices is slowed wafering, which could disrupt the supply chain and make it impossible to meet the increased demand for semiconductor chipsets.

Increasing sports events, combined with fewer restrictions for fully immunized people, may drive up demand for sports engagement activities. The falling supply of player monitoring, which allows spectators to acquire specific fitness statistics about their player's health regime, may contribute to a drop in interest in such engagement activities. As a result, sports franchises and teams around the world may see decreased income, stifling the worldwide market for player tracking.

Lack of awareness and high cost is hindering the market growth

The market's growth is being stifled by a lack of understanding about the technology's benefits, as well as the high cost of equipment. In the current climate, a lack of awareness of sports technology and financial constraints may limit the adoption of sports analytics, stifling the global real-time player insight market's growth.

REAL-TIME PLAYER INSIGHTS MARKET REPORT COVERAGE:

This research report based on the Real-time player Insights Market is segmented and sub-segmented by offering, technology, end-use, and region.

 Real-time player Insights market by Offering

• Solution
• Services

The solution and service segments have been added to the offering section. In 2021, the solution segment had the largest market share. The solution category includes optical tracking, GPS, Bluetooth, and real-time location technologies. The usage of these technologies to track individual players and their performance is becoming a more important aspect of designing various sports strategies.

Various performance parameters, such as running speed, heart rate, and distance covered, can be tracked using a player tracking system. Coaches and support personnel can also benefit from a player tracking system by eliminating the common causes of injuries. High-speed maneuvers and violent tackling are common in sports like rugby, football, and hockey, which often result in injuries during training sessions. Real-time tracking of players can assist coaches and support personnel in developing appropriate measures to prevent serious injuries and guarantee that players remain healthy during training and tournaments. To help injured players recover faster, the metabolic and kinetic demands of each player can be assessed.

Real-time player Insights Market By Technology

• Optical
• Wearables

Wearables and optical technology have been included in the technology segment. In 2021, the optical category held the greatest market share. Optical tracking systems track players and mark their coordinates using a variety of cameras and supporting software. After that, a statistical algorithm delivers very accurate and significant insights into the team's strengths, weaknesses, and uncoordinated moves, all of which may have influenced the team's overall performance.

An optical player monitoring system is especially useful in team sports where numerous players must be tracked at the same time. Both training fields and stadiums can benefit from these systems. They can use HD cameras and processing software to track individual players' speed, distance, acceleration, and stamina. They can also make movies of the entire game, which can be valuable during post-game conversations and analysis sessions between players and coaches. Some of the teams that have implemented an optical player monitoring technology are the Qatar Stars League (QSL) and Bristol City Football Club.

A tracking device and a chest vest are frequently included in a wearable player tracking system. These systems make use of four different types of sensors: an accelerometer, a magnetometer, a gyro, and a GPS module. Each of these sensors has a specific function to fulfill and a distinct means of doing it. The accelerometer, for example, records changes in forces, while the gyro offers data from the accelerometer's direction, which is based on the earth's gravity.

Real-time player Insights Market By end-use

• Individual
• Team Sports

In 2021, the team sports segment had the biggest market share. Football, rugby, basketball, and other team sports have been subdivided into the team sports category. Among all team games, football has the biggest market share.

A wearable player monitoring system is better for individual games than an optical player tracking system. Individual athletes generally wear GPS trackers and vests with high-resolution units as part of a wearable player tracking system. These monitors and vests can provide exact technical data on the athletes' performance. The data can be used by coaches to assess work rate and physical exertion and modify training regimens accordingly.

Real-time player Insights Market by region

      •       North America

      •       Europe

      •       Asia-Pacific

      •       Latin America

      •      The Middle East and Africa

North America was one of the first regions to implement player tracking systems. Several leagues have existed in the North American region. The National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), and National Hockey League (NHL), for example, are the top four revenue-generating leagues in the United States. These and other leagues are rushing to implement some sort of player tracking system.

Real-time player insights technologies have also been widely adopted throughout Europe. Several football teams exist in Europe, and the majority of these clubs have implemented some type of player tracking system. The European regional market will develop as a prospective player monitoring system market over the forecast period, given the huge number of tier-2 and tier-3 football clubs playing in Europe.

From 2023 - 2030, Asia Pacific is predicted to have the greatest CAGR. The Asia Pacific regional market is predicted to increase due to the continued usage of smart devices and the imminent proliferation of current technologies in the sports industry. President Xi Jinping of China has launched a campaign to win the FIFA World Cup. As a result, the Chinese government is investing heavily in the national football team's development and is considering implementing an appropriate real-time player insight system.

Real-time player Insights Market by company

All of the participants have a diverse customer base and a greater regional reach. As part of their efforts to defend their market position, they are establishing numerous strategic agreements, forming strategic partnerships, and developing innovative products and services.

For example, a partnership between STAT Sports Group and the Chinese Football Association envisions STAT Sports Group equipping Chinese football players with a GPS-based player tracking system. STAT Sports Group has also formed a long-term collaboration with Australia's national soccer squad to deliver a GPS-based player tracking system. Catapult Group, meantime, has struck a strategic partnership with the Romanian Football Federation (FRF), the Confederation of African Football (CAF), and the French Football Federation (FFF) to deliver a wearable player tracking system and technology services. Meanwhile, in January 2020, ChyronHego released a player tracking system that combined the Click FX PRIME graphics authoring engine with the TRACAB optical tracking device to graphically track the players' movements.

Key Players:

1. Zebra Technologies
2. Catapult Sports
3. STAT Sports
4. ChyronHego
5. STATS
6. Kinexon
7. Polar
8. Playgineering
9. Sonda Sports
10. JOHAN Sports
11. Exelio
12. Q-Track
13. Advanced sports analytics
14. Champion
15. Sports Performance Tracking

And other prominent players are among the leading players in the player tracking system market.

NOTABLE HAPPENINGS IN THE REAL-TIME PLAYER INSIGHTS MARKET IN THE RECENT PAST:

INVESTMENT AND EXPANSION

In December 2021, Polygon Studios, the gaming division of Ethereum infrastructure developer Polygon, invested in a sports gaming technology provider. GameOn has agreements to produce free-to-play games for the WNBA, NWSL, and the NFL's Jacksonville Jaguars, and Polygon will create NFT-based contests for them. Polygon would cover half of GameOn's ongoing product development costs.

PARTNERSHIP AND COLLABORATIONS

In October 2021, Mark Cuban, the owner of the Dallas Mavericks and a Polygon investor, teamed with DraftKings to support its new NFT marketplace.

In December 2021, Sinclair Broadcast Group renewed its multi-year streaming rights arrangement with the NHL. Sinclair's additional broadcast stream options, as well as its use of NHL Puck and Player Tracking data in broadcasts, would be expanded under the new arrangement.