Global Sour Candy Market Size to Grow At 7% CAGR from 2023 to 2030

Global Sour Candy Market Analysis (2023 - 2030)

As per our research report, the Global Sour Candy market size is anticipated to grow at a CAGR of 7% from 2023 to 2030.

Sour Candy is a significant market in the confectionery market with huge popularity among all age groups. Sour candies offer a tangy, tart and balanced flavour of sweet and sour which appeals to a lot of customers. The younger population contributes more to the sour candy market.

During the COVID-19 pandemic, restrictions on movement and transportation disrupted Sour Candy supply chains, leading to challenges in sourcing, production and distribution.  With people spending more time at home during lockdowns, consumer preferences and demand for food products shifted. Some consumers increased their purchases of Sour Candy as they wanted more comfort foods, while others inclined more towards healthier options, instead of sour candies. People faced economic challenges, leading to changes in consumption patterns. These shifts in demand influenced the Sour Candy market dynamics during the pandemic.

Factors like the increase in social media, online activity, influencers and pop culture have positively impacted the sour candy market. This media content promotes sour candies through various ways like giveaways, challenges, and product reviews. Showcasing of sour candies in TV shows and other media influences consumers a lot especially children and teenagers, encouraging them to try sour candies.  

The sour candy market has a vast consumer base including children, teenagers and adults, as these candies appeal to all because of their unique flavour, texture and colours. Children like sour candies because of their texture, fun shapes and creative packaging, while adults associate sour candy with a nostalgic sensation. Premium and gourmet sour candies appeal to adults who seek artisanal and unique treats.

With the high sugar content in sour candies, consumers are looking for healthy alternatives like low-sugar, sugar-free and organic snacks which could reduce the demand for sour candies. More sugar content can increase the risk of various diseases, especially among children which has made the consumers more health conscious.

Allergen concerns are also a rising issue among consumers, for which manufacturers should pay close attention to the ingredients they are using and use proper labelling on the packaging to prevent loss of trust among consumers. Eco-friendly packaging should be considered by sour candy brands to maintain a good brand image as individuals are growing more concerned about the environmental issues that packaging waste could bring.

KEY MARKET INSIGHTS: 

• Based on the type, Chewy Sour Candy is the largest segment. Chewy sour candies appeal to all age groups, especially to children, as they come in various fun shapes, colours and textures, with a balanced sweet and sour taste. Health-focused sour candy is the fastest growing segment by type as consumers' interest in healthy foods has increased. This demand is expected to further rise in the coming years as more people seek nutritious and diet-friendly food choices.

• Based on the demographics, the children segment is the fastest growing. Children are easily attracted and influenced by interesting shapes and colours, along with creative packaging like incorporating their favourite cartoon character or theme. Teenagers comprise the fastest-growing segment in the sour candy market. With a huge online presence, teenagers are influenced by social media, where influencers showcase sour candies. Sour candies are also a good on-the-go snack among teenagers making it a popular choice.

• Based on distribution channels, supermarkets are the largest contributor because they provide extensive reach and attract a wide number of consumers who go to supermarkets and hypermarkets to purchase daily items. Supermarkets have dedicated aisles for confectionary products and with a strategic placement, they attract a lot of consumers, providing various choices. The fastest-growing segment is the online retail and e-commerce platforms. These online platforms provide easy access, choices and discounts to customers.

• Based on flavour, the berry is the largest segment as these are an excellent fit for making sour candies because of their sweet-tart flavour. Tropical flavours are the fastest growing segment because of their refreshing taste which also provides traditional fruit flavours.

• Based on region, North America holds the largest share of the Sour Candy market.  This region has a huge consumer base who like confectionary products, and sour candies are a common snack in North America, being found at households, stores and entertainment venues. Asia-Pacific is the fastest-growing segment due to the increasing youth population, disposable income, urbanization and rising e-commerce.

• Companies playing a leading role in the global Sour Candy market profiled in this report are Mondelez International, The Hershey Company, Perfetti Van Melle, Haribo, Ferrara Candy Company, Nestlé, Wrigley (Mars, Incorporated), SmartSweets, Hi-Chew (Morinaga & Company), Albanese Confectionery.

MARKET SEGMENTATION: 

By Type:

• Chewy

• Hard

• Powder

• Others

By Demographics:

• Children

• Teenagers

• Adult

By Distribution Channel:

• Supermarkets

• Convenience Stores

• Specialty Candy Stores

• Online Retail

• Others

By Flavour:

• Mixed Fruits

• Citrus

• Berry

• Tropical

• Others

By Region: 

• North America 

• Europe 

• Asia-Pacific 

• South America

• Middle East and Africa 

For More Info, Request Sample Copy Of This Report @  https://virtuemarketresearch.com/report/sour-candy-market/request-sample