As per our research report, the global Probiotic Seltzer Market size is estimated to be growing at a CAGR of 6.1% from 2023 to 2030.
The pandemic had a positive impact on the probiotic seltzer market. Due to the lockdown, there was an increase in health awareness among consumers, which increased the demand for probiotics in the market. Further, the surge in virus cases increased the usage of immunity-boosting intakes such as probiotic seltzer in the market. Moreover, probiotic seltzer provided numerous health benefits to consumers such as improvement in gut health, reduction in acidity, maintaining healthy body weight, and others. Furthermore, consumers increasingly demanded probiotic drinks that helped them fight against virus infection during the pandemic.
Furthermore, due to the closure of physical stores, consumers purchased probiotic seltzers from e-commerce platforms, which offered them contactless and faster delivery. Additionally, there was an increase in demand for functional and non-alcoholic beverages with probiotics in them. These further included a rise in demand for vegan probiotic seltzer such as fruits and vegetables-based probiotic seltzer. Additionally, growing health consciousness among consumers rose the demand for zero-sugar probiotic drinks that helped them to manage their gut health and improve metabolism.
Post-pandemic, there was a shift in consumer taste preferences for vegan and organic beverages, which induced beverage manufacturers to produce plant-based, zero-sugar, and zero-calorie probiotic seltzers that not only provides health benefits to consumers but also suit their taste preferences. Moreover, citrus-based probiotic seltzers are witnessing an increase in demand due to their tangy taste and health benefits to consumers. However, herbal-based probiotic seltzers such as mint, rosemary, tea-tree, lavender, and others have gained momentum due to the growing consumer demand for natural and organic products in the market.
The restraints to this market include the expensive cost of probiotic drinks and a lack of awareness among consumers regarding the health benefits of probiotics.
Based on market segmentation by type, dairy-based drinks hold the highest share in the market at more than 55%. These drinks are fermented or yogurt-based drinks that are compatible with dairy products, making them a popular healthy beverage choice among consumers. Drinkable yogurt is among the popular beverages in the USA. Furthermore, the plant-based probiotic drink is the fastest-growing segment during the forecast period. The demand is attributed to increased consumer demand for fruits and vegetable-based probiotic drinks. Moreover, trends in veganism and consumer demand for animal cruelty-free products have contributed to the growth of plant-based probiotic drinks in the market. Some of the popular flavors in this segment include lemon, ginger, kombucha, tea, lavender, and others.
Based on market segmentation by packaging, can hold the highest share of the market. Rising consumer demand for convenience and on-the-go-consumption beverages has raised the demand for canned probiotic seltzers in the market. Additionally, longer-shelf life is another factor contributing to the demand for canned probiotic seltzer in the market. On the other hand, tetra packs are the fastest-growing segment during the forecast period. These are increasingly demanded by large and medium families and often come in capped or sealed version that allows consumers to consume the drink as per their requirements and prevent it from spoiling.
Based on market segmentation by distribution channel, the offline segment holds 85% of global revenue in the market. These include supermarkets, hypermarkets, convenience stores, grocery stores, health food stores, and pharmacies that offer various types and flavors of probiotic seltzer in the market. Online sales are the fastest-growing segment during the forecast period. The demand is attributed to the increased presence of e-commerce retailers and seamless online shopping experiences such as easy payment options, fast delivery, product/price comparison, and others. Additionally, the high penetration of smartphones and the internet have contributed to the growth of probiotic seltzers from online channels in the market.
Based on market segmentation by region, North America holds 25.6% of the market share in the probiotics segment. Increasing health awareness due to rising health disorders and the easy availability of probiotic products have contributed to the demand for probiotic seltzers in the region. The second largest region is Europe with a market share of 23.2%. Further, the fastest-growing region during the forecast period is Asia-Pacific with a market share of more than 40% in 2021. Increased focus on health, government support in the form of expenditure and investments in the healthcare sector, and growing trends in veganism have contributed to the demand for probiotic seltzer in the market.
Companies playing a leading role in the Global Probiotic Seltzer market profiled in this report are – Yakult Honsha Co. Ltd., Danone S.A., Nestle SA, Chobani LLC, NextFoods, Harmless Harvest, Bio-K Plus International Inc., GCMMF (Amul), PepsiCo, Fonterra Co-operative Group, Lifeway Foods Inc.
Dairy-based products
Plant-based products
Bottles
Tetra packs
Cans
Online Sales
Offline Sales
North America
Europe
Asia Pacific
Middle East
Latin America
For More Info, Request Sample Copy Of This Report @ https://virtuemarketresearch.com/report/probiotic-seltzer-market/request-sample
Analyst Support
Every order comes with Analyst Support.
Customization
We offer customization to cater your needs to fullest.
Verified Analysis
We value integrity, quality and authenticity the most.