As per our research report, the global Organic Oolong Tea Market is estimated to be growing at a CAGR of 11.4% from 2023 to 2030.
Oolong tea is a type of partially oxidized green tea that comes in a variety of forms and is widely farmed in China. The increasing popularity of oolong tea is beyond its traditional market China, with a notable surge in demand in parts of Europe and North America. The Organic Oolong Tea Market is expected to grow significantly in the coming years due to a growing preference for healthier lifestyles and awareness of the health benefits of oolong tea. Shifting consumer preferences toward healthier lifestyles, rising demand for flavonoid-rich foods and beverages, heart health benefits, increased consumer spending on tea beverages, online retail, direct-to-consumer sales growth, innovative flavor combinations, diabetes prevention and management are the main drivers for Organic Oolong Tea Market.
The COVID-19 pandemic had a significant impact on the Organic Oolong Tea Market. There was an immense need for lockdowns, restrictions, and other spreading preventive measures. This affected the Organic Oolong Tea Market and resulted in delays in the production and distribution of Organic Oolong Tea. There were limitations in the supply of oolong tea due to disruptions in the transportation of goods and reduced workforce availability. The pandemic saw a shift in consumer behavior as they became more health conscious. Oolong tea known for its health benefits gained popularity as it boosted their immune systems and overall wellbeing. The rise in online sales on e-commerce during the pandemic propelled the Organic Oolong Tea Market. Health teas like oolong tea gained popularity through social media platforms. The long-term impact on consumer preferences resulted in a huge demand for organic oolong tea in the post-pandemic period.
In September 2021, The Republic of Tea, a top supplier of premium teas and herbs, started its newest tea line as a collaboration with Calm, the top mental wellness company that encourages customers to sip and appreciate them as a part of their daily wellness and self-care activities.
The restraints to the Organic Oolong Tea Market mainly include the high cost of Organic Tea, lack of consumer awareness, and competition from substitute products.
Based on market segmentation by Form, Powdered Oolong Tea holds the highest share in the market. This is mainly due to the rising number of consumers who need an easy, quick, and traditional brewing process. Powdered Oolong Tea is mainly the most popular choice of people. It is available at low cost in the market. The Tea Bag category is the fastest-growing segment during the forecast period. This is mainly due to the increasing demand among busy individuals who seek a hassle-free tea-drinking experience. The Tea Bag is also easy to use and quick to prepare. The cost of Tea Bags is high compared to other categories. Loose-leaf oolong tea is less demanding compared to other categories.
Based on market segmentation by Flavor, the Plain Oolong Tea segment holds the highest share of the market. This is mainly due to the rising demand for the pure and unaltered taste of Oolong leaves. This classic and unadulterated variety of Oolong Tea is popular among health-conscious consumers. On the other hand, Flavored Oolong Tea is the fastest-growing segment during the forecast period. Flavors of natural ingredients like fruits, herbs, and spices give different tastes to Oolong Tea. This attracts customers who need different flavor experiences.
Based on market segmentation by Distribution Channel, Supermarkets and hypermarkets hold the highest share of the market. It has a global share of 35.0%. Supermarkets and hypermarkets provide a wide range of options. On the other hand, online retailers are the fastest-growing segment during the forecast period with a CAGR of 17.1%. E-commerce platforms are gaining popularity. With social media marketing, online sales are predicted to increase.
Based on market segmentation by region, North America is dominating the global market and holding the majority share of the market. This is due to the availability and demand for the robust flavors of herbal tea varieties. There is a growing awareness of the health benefits associated with Oolong tea in this region. However, Asia Pacific is the fastest-growing region during the forecast period. This is mainly due to the increasing number of tea consumers. Countries like Japan, China, and India have the highest rates of production and consumption of tea among all other nations.
Companies playing a leading role in the Global Organic Oolong Tea Market profiled in this report are – Twinings Ceylon Organic Ltd, Bigelow Tea Company, and Teas and Theas Ltd.
Loose Leaf
Tea Bag
Powdered
Others
Flavored
Plain
Supermarkets & Hypermarkets
Specialty Stores
Online Retail
North America
Europe
Asia Pacific
Middle East and Africa
South America
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