Middle East and Africa Bottled Water Market Size (2024-2030)

As per our research report, the Middle East and Africa Bottled Water Market size is estimated to be growing at a CAGR of 8.7% from 2024 to 2030.

The bottled water market in the Middle East and Africa is characterized by rapid change, shaped by both regional and global influences. Recent years have witnessed substantial growth in this sector, driven by evolving consumer preferences, heightened health awareness, and concerns regarding water quality. The demand for bottled water has surged notably in several Middle Eastern countries, such as Saudi Arabia, the United Arab Emirates, and Qatar. The region's arid climate and limited freshwater resources have long necessitated innovative water solutions. In urban areas where infrastructure development has struggled to keep pace with rapid population growth, bottled water has emerged as a popular and safer alternative to tap water. In contrast, the bottled water market in Africa presents a more diverse landscape. For numerous urban consumers in North African countries like Egypt and Morocco, bottled water has become essential. While Sub-Saharan Africa has historically relied more on external water sources, there is a gradual shift towards bottled water, particularly in larger cities and among the growing middle-class demographic.

Environmental concerns regarding the accumulation of plastic waste in landfills, rivers, and oceans have heightened awareness among both environmentalists and consumers, leading to increased pressure on bottled water companies to adopt more sustainable packaging solutions. Water scarcity remains a critical issue, particularly in the Middle East, which includes some of the most water-stressed countries globally. The extraction of water for bottling raises ethical concerns and may lead to conflicts with local communities, especially in regions where water resources are limited. This situation is further complicated by the fact that some of the fastest-growing bottled water markets are located in areas facing severe water shortages, highlighting the paradox of an industry that may worsen the very problem it seeks to address.

The COVID-19 pandemic has intensified awareness of hygiene practices. Bottled water emerged as a safeguard against invisible threats, regarded as a reliable and convenient source of clean drinking water. This surge in demand was particularly pronounced in regions with limited access to safe tap water. Many households in the Middle East and Africa found themselves stocked with crates of bottled water, reflecting a renewed trust in its role in promoting health. Although major venues such as restaurants and cafes had to close due to lockdowns and social distancing measures, the increased demand from households compensated for this decline. With more individuals spending extended periods indoors, bottled water became a practical and readily available option for hydration. Additionally, the rise of e-commerce during the pandemic facilitated a greater availability of bottled water delivery services.

KEY MARKET INSIGHTS:

• Based on the Types, The bottled water market is predominantly characterized by still water, which remains the preferred choice for most consumers seeking regular hydration. Its neutral flavor and perception as the purest form of bottled water enhance its popularity. In some Middle Eastern countries, still water accounts for over 70% of the market share. Conversely, flavored water represents one of the fastest-growing segments within the bottled water industry. These beverages, typically low in calories or calorie-free, attract consumers desiring more engaging taste options without the added sugars found in traditional flavored drinks. In particular, fruit-flavored waters have gained significant traction, with local varieties such as pomegranate and dates resonating well with consumers in Middle Eastern markets.
• Based on the Distribution Channel, Supermarkets and hypermarkets continue to be the primary distribution channels for bottled water in urban regions. The extensive selection of brands and product types available in these stores makes them the preferred option for many consumers. In countries such as Saudi Arabia and the UAE, supermarkets contribute to over 50% of bottled water sales. Online retail is emerging as the fastest-growing distribution channel, particularly in more digitally advanced markets. The convenience of home delivery and the option to buy in bulk are key factors driving this trend. The COVID-19 pandemic has further expedited the shift toward online purchases of bottled water, as consumers increasingly seek safe and accessible options.
• Based on the region, Saudi Arabia is the leading market for bottled water in the Middle East and Africa, a position attributed to several unique factors that have propelled the kingdom to the forefront of the industry. Over the past decade, the Saudi Arabian bottled water market has experienced remarkable growth due to key elements. Foremost among these is the country's limited freshwater resources and arid climate. With much of the kingdom comprised of desert, access to safe drinking water has historically been challenging. As a result, bottled water has become a highly sought-after and reliable source of hydration. While Saudi Arabia retains its dominant position, Kenya is emerging as the fastest-growing market for bottled water in the region. Currently holding a 6% market share, Kenya's bottled water sector is expanding more rapidly than its regional counterparts. This growth is driven by increasing urbanization and rising disposable incomes, leading to heightened demand for convenient, safe, and high-quality drinking water among Kenyan consumers.
• Companies playing a leading role in the Middle East and Africa Bottled Water Market profiled in this report are The Coca-Cola Company, Nestle Waters, Agthia Group, PepsiCo Inc, Danone, The National Company for Bottled Water, Hayat Holding and Coca-Cola Beverages Africa.

Middle East and Africa Bottled Water Market Segmentation: