As per our research report, the global fresh branzino market size is estimated to be growing at a CAGR of 6.8% from 2023 to 2030.
The pandemic took a toll on the seafood industry. Factors like lockdown, movement restriction, and social distancing affected the supply chain. A lot of local shops, supermarkets, and specialty stores were closed due to rules and guidelines. The import and export trade was affected. Moreover, mass fear and jargon were instilled in the public regarding various food consumption. A majority of the population was inclined towards eating clean as well as healthy food and incorporating vegan and vegetarian diets. Furthermore, the fishing industry in general was subjected to a lot of losses due to travel restrictions and the closure of tourist spots. However, post-pandemic, there was more ease in restrictions implemented and the industry started to pick up and saw a growth rate.
Increasing demand for the consumption of high-protein and low-calorie food is a major factor in driving the success of the market. Branzino is extremely rich in protein content. Additionally, it has low calories which attracts a lot of consumers. For every 101g fillet, 23.8 grams of protein is present. Protein-rich foods help in repairing tissues, building bones, muscles, cartilage, and skin, lowering blood pressure, food digestion, regulation, blood circulation, etc. Furthermore, 100 g of branzino holds just 97 calories. Low-calorie seafood help in leading a longer and healthier life, managing blood sugar level, low age-related degeneration of the brain, etc. Therefore, the health benefits which are associated with the branzino fish help in boosting the growth of the market. Secondly, technological advancements play a huge role in boosting the growth of the market. A sustainable water technology company, Ideal Fish implemented the R.A.S. technology (Recirculatory Aquaculture System). In the enormous tanks, the fish spend 12 to 14 months developing to full size while temperature, oxygen, and salinity are monitored. When the fish are fully matured and ready for delivery, they are given a gill tag with a QR code, which allows clients to follow the origins of their fish online. R.A.S. technology avoids many of the issues that plague ocean-based fish farming. The land-based tanks provide quality control and waste filtration. The branzino was introduced in the stores and it was observed that the sales were twice as strong. This technology plays a large role in the development of a robust domestic supply of high-quality seafood. Apart from this, many new technologies are being developed and researched to further boost sales.
However, there are a few barriers associated with this industry. The growing trend and popularity of adapting to vegan-based diets act as a major hindrance for the market. Veganism is the practice of consuming plant-based products. This benefits the animal population but can cause losses to the meat and seafood industry. Secondly, alternatives are being developed for certain seafood using soy, seaweed, yeast, legumes, vegetable oils, and starches. In the future, there can be plant-based alternatives found for branzino which can shift the public preference. Thirdly, due to overfishing, there has been a decline in the population. Furthermore, one major drawback of branzino consumption can include the accumulation of unsavory and possibly deadly substances found in the ocean like methylmercury, polychlorinated biphenyls (PCBs), and dioxins. This can potentially damage an individual’s central nervous system, brain, and spinal cord.
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