Europe Tea Market Size to Grow At 5.75% CAGR From 2024 to 2030.

Europe Tea Market Size (2024 - 2030)

As per our research report, the Europe Tea Market size is estimated to be growing at a CAGR of 5.75% from 2024 to 2030.

The beverage recognized as tea originates from the Camellia Sinensis plant and holds a prominent position as one of the most widely consumed beverages globally, second only to water. Black tea and green tea are predominantly favored, with herbal tea increasingly gaining traction in various regions. Renowned for its health benefits, tea is rich in potent antioxidants and essential minerals, including potassium, manganese, magnesium, and calcium. Regular tea consumption aids in reducing cell damage caused by free radicals and promotes weight loss. The presence of flavonoids and phytochemicals in tea enhances various functions of the human body.

The demand for tea is witnessing an upsurge, driven by its acknowledged health benefits and a growing consciousness regarding the adverse effects of carbonated beverages. Tea contains flavonoids, antioxidants, and phytochemicals, which contribute to improving various bodily functions. The increasing recognition of tea's advantages for individuals managing conditions such as arthritis, cardiovascular diseases, and hypertension is expected to stimulate market growth in the coming years.

In the country, the demand for green tea and herbal tea is burgeoning, propelled by aggressive marketing campaigns highlighting the health benefits of tea consumption. Tea consumption enhances blood flow in the body by dilating key arteries and reducing clotting risks, thus lowering the likelihood of heart attacks. Its high capacity to absorb oxygen radicals in the human body aids in neutralizing harmful free radicals. These health benefits associated with tea consumption are driving its demand in the country.

However, the rising trend of coffee consumption poses a potential challenge to market expansion. Fluctuating prices of raw materials due to unpredictable climatic conditions may impede market growth in the future. Nonetheless, increasing investments in research and development for innovative tea flavors and varieties present significant opportunities for market players.

The European tea market has experienced substantial disruptions due to the COVID-19 pandemic, leading to supply chain interruptions resulting in shortages in some regions and surpluses in others. Changes in consumption patterns have fueled a heightened demand for loose-leaf and specialty teas, while the closure of tea shops and cafes has contributed to an overall decline in sales. Moreover, export markets for tea have been affected, with certain countries witnessing a decrease in demand.


  • Based on the Form, the leaf tea segment is forecasted to maintain a notable market share, largely propelled by the increasing uptake of traditional tea production techniques. These methodologies entail a thorough procedure encompassing plucking, withering, rolling, oxidation, and drying. Furthermore, antioxidants inherent in leaf tea assume a crucial role in specifically targeting and eradicating cancer-causing cells while safeguarding the health of adjacent cells. Additionally, CTC Tea is linked with potential advantages for weight loss, as it assists in curbing fat absorption within cells, thereby supporting endeavors for weight management.
  • Based on the Type, the green tea segment is expected to experience significant growth in the projected period. This upward trend is attributed in part to changes in consumer lifestyles, which are increasingly emphasizing the importance of herbal tea. The considerable nutritional value and fat-burning characteristics inherent in green tea, coupled with a sizable portion of the population preferring green tea over conventional options, are pivotal factors driving market expansion. Furthermore, vendors are seizing this trend by introducing natural and infused tea flavors customized to align with the preferences of health-conscious consumers.
  • Based on the Distribution Channel, the online retailers segment is poised to demonstrate a notable Compound Annual Growth Rate (CAGR) throughout the forecast period. This significant growth is attributable to various factors, including the proliferation of online applications, availability of discounts, and the convenience of product delivery, all contributing to positive market expansion. Online retailers leverage their digital platforms to offer a diverse range of products, spanning from groceries to household essentials and electronics, utilizing their extensive virtual storefronts. Moreover, they often implement bulk-purchasing strategies, facilitating cost-effective pricing for consumers. Additionally, substantial investments in expansive marketing campaigns enable online retailers to attract and engage customers effectively, thereby augmenting their market presence and fostering growth within the segment.
  • Based on the region, the United Kingdom emerges as the leading market for tea consumption. Evolving lifestyles are increasingly emphasizing the importance of herbal tea, with a significant portion of the population now preferring herbal variants over caffeinated options. The substantial nutritional value and fat-burning properties inherent in green tea contribute significantly to the expansion of the tea market. This escalating demand for tea enables manufacturers to introduce a plethora of natural and infused flavors tailored specifically to cater to health-conscious consumers.

Europe Tea Market Segmentation:

By Form

  • Leaf Tea

  • CTC Tea

By Type

  • Black Tea

  • Green Tea

  • Herbal Tea

  • Other Types 

By Distribution Channel

  • Hypermarket/Supermarket

  • Specialist Retailers

  • Convenience Stores

  • Online Retailers

  • Other Channels

By Regional Analysis

  • Spain

  • United Kingdom

  • France

  • Germany

  • Italy

  • Rest of Europe

Request sample for this report:


Analyst Support

Every order comes with Analyst Support.


We offer customization to cater your needs to fullest.

Verified Analysis

We value integrity, quality and authenticity the most.