Europe Potato Chips and Crisps Market Size (2025-2030)

As per our research report, the Europe Potato Chips and Crisps Market size is estimated to be growing at a CAGR of 4.06% from 2025 to 2030.

Potato chips are recognized as a convenient food option for individuals with fast-paced lifestyles. They greatly minimize the time required for meal preparation and can serve as a quick snack or be included in a meal with ease. As a result, the convenience provided by potato chips plays a significant role in driving the market's growth. In response to the growing global emphasis on health, several manufacturers have started offering improved versions that provide healthier alternatives to conventional potato chips. Generally, potato chips are made from thinly sliced potatoes that are fried to achieve a crunchy, dry, and crisp texture, making them a favored cold snack.

The European market for chips and crisps has seen a notable shift toward healthier eating preferences. As consumers place greater emphasis on wellness, there is an increasing demand for snacks that offer improved nutritional benefits. In response to this trend, manufacturers are adapting by launching products with lower levels of fat, salt, and artificial additives. Additionally, healthier cooking methods, such as baking and air-frying, are becoming more popular as alternatives to traditional deep-fried snacks.

Fluctuations in potato prices pose a significant challenge for manufacturers in the potato chip and crisp industry. Price increases driven by factors such as adverse weather events or crop diseases can negatively impact the financial performance of these companies. Given that potatoes make up a large proportion of ingredient costs, fully absorbing these price hikes is often not feasible, forcing manufacturers to make tough decisions.

KEY MARKET INSIGHTS:

• Based on the Form, The sliced segment has secured a notable share of the market and is projected to experience the highest compound annual growth rate (CAGR) over the forecast period. These chips are usually sliced before being fried in oil under carefully controlled temperature conditions within a furnace. The crispiness of the chips is determined by several factors, including the moisture content, the quality of the potatoes, and the specific temperature and frying duration.
• Based on the Mode of preparation, The fried segment has captured a significant share of the market and is anticipated to experience a higher compound annual growth rate (CAGR) throughout the forecast period. Fried chips are typically made from potatoes, which are sliced and then fried to produce the final potato crisps. The frying process plays a crucial role in the production  of these snacks, with the potato  slices being deep-fried for a specific period at elevated temperatures. Commonly, oils such as corn oil, cottonseed oil, or a blend of vegetable oils are used in the frying process.

• Based on the Flavor, The classic salty segment holds a substantial share of the market and is expected to register a higher compound annual growth rate (CAGR) over the forecast period. The increasing demand for traditional salty chip flavors among European consumers presents significant opportunities for market growth. In the UK, crisps are considered the leading savory snack, with seven out of ten individuals acknowledging their addictive nature and associating them with a sense of nostalgia. Although consumers indicate a rise in the purchase of chocolate and fruit, chips remain the third most popular snack choice overall.
• Based on Nature, The conventional segment holds a significant market share and is projected to experience the highest compound annual growth rate (CAGR) during the forecast period. Conventional chips and crisps are produced from potatoes, vegetables, and other raw materials, typically utilizing traditional farming methods. These products remain popular, particularly among younger consumers, due to their widespread availability and affordability. The relatively low price point of conventional chips and crisps allows manufacturers to maintain consistent production levels.
• Based on the End-User, The residential segment holds the largest market share and is expected to register a compound annual growth rate (CAGR) during the forecast period. Growing government investments in the residential sector have encouraged European chips and crisps manufacturers to diversify their product offerings to better align with consumer preferences.
• Based on the Distribution Channel, The supermarkets and hypermarkets segment holds the largest market share and is projected to experience the highest compound annual growth rate (CAGR) during the forecast period. These retail outlets offer expansive shopping spaces where products are conveniently organized for customer selection. Shoppers can effortlessly fill their carts with desired items and complete their purchases at the checkout. The numerous benefits of supermarkets and hypermarkets—including self-service operations, a wide product range, discounts on various items, and the flexibility of choice—are expected to significantly fuel market growth.
• Based on the region, The UK holds a prominent share of the European chips and crisps market, largely driven by the presence of major industry players in the region. One notable example is Intersnack, a company founded in Germany more than 60 years ago, which produced its first batch of potato chips and has since played a significant role in the market's expansion. Germany, once a smaller player in the chips industry with only a limited selection of basic flavors, has seen substantial growth in the potato chips sector over the past two decades. Today, the country boasts a wide variety of chip flavors, reflecting the sector's broadening appeal and development.

• Companies playing a leading role in the Europe Potato Chips and Crisps Market profiled in this report are PepsiCo, Utz Brands, Inc., The Hershey Company, Mondelez International.

Europe Potato Chips and Crisps Market Segmentation: By Form:

• Sliced
• Compound

By Mode of preparation:

• Fried
• Baked
• Dehydrated

By Flavor:

• Classic salty
• Barbeque
• Cheese
• salt and pepper
• cheese and onion
• Jalapeno
• others

By Nature:

• Organic
• Conventional

By end user:

• Residential
• Commercial

By Distribution Channel:

• Supermarkets & Hypermarkets
• Specialty stores
• Online
• Others

By Region:

• Germany