Chapter 1. REAL-TIME BIDDING (RTB) MARKET – Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. REAL-TIME BIDDING (RTB) MARKET – Executive Summary

2.1. Market Size & Forecast – (2023 – 2030) ($M/$Bn)

2.2. Key Trends & Insights  

2.3. COVID-19 Impact Analysis

      2.3.1. Impact during 2023 – 2030

      2.3.2. Impact on Supply – Demand

Chapter 3. REAL-TIME BIDDING (RTB) MARKET – Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis

Chapter 4. REAL-TIME BIDDING (RTB) MARK ET - Entry Scenario

4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3 Customer Analysis

4.4. Porter's Five Force Model

       4.4.1. Bargaining Power of Suppliers

       4.4.2. Bargaining Powers of Customers

       4.4.3. Threat of New Entrants

       4.4.4. Rivalry among Existing Players

       4.4.5. Threat of Substitutes

Chapter 5. REAL-TIME BIDDING (RTB) MARKET - Landscape

5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 6. REAL-TIME BIDDING (RTB) MARKET – By Auction Type

6.1. Invited Auction

6.2. Open Auction

Chapter 7. REAL-TIME BIDDING (RTB) MARKET – By Ad Format

7.1. RTB Image

Chapter 8. REAL-TIME BIDDING (RTB) MARKET – By Application

8.1. Media & Entertainment

8.2. Games

8.3. Retail & eCommerce

8.4. Travel & Luxury

8.5. Mobile Apps

Chapter 9. REAL-TIME BIDDING (RTB) MARKET – By Device

9.1 Mobiles

9.2. Desktops

Chapter 10. REAL-TIME BIDDING (RTB) MARKET – By Region

10.1. North America

10.2. Europe

10.3.The Asia Pacific

10.4.Latin America

10.5. Middle-East and Africa

Chapter 11. REAL-TIME BIDDING (RTB) MARKET– Company Profiles – (Overview, Product Portfolio, Financials, Developments)

11.1. Company 1

11.2. Company 2

11.3. Company 3

11.4. Company 4

11.5. Company 5

11.6. Company 6

11.7. Company 7

11.8. Company 8

11.10. Company 10

11.10. Company  10

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