Pulsed Electric Field Technology Market Size (2024 –2030)

The Global Pulsed Electric Field Technology Market was estimated to be worth USD 172.23 Million in 2023 and is projected to reach a value of USD 887.86 Million by 2030, growing at a fast CAGR of 26.4% during the forecast period 2024-2030.

Using pulsed electric field (PEF) technology, food can be kept fresh without the need for heat. Instead, it preserves the food's quality by using brief electrical bursts to halt the growth of bacteria. Food doesn't taste or texture as much when heated, so it's preferable to that. Creating powerful electric fields, carefully designing the machinery, and selecting the appropriate materials to minimize damage are the three main components of this technology. Machines that store large amounts of energy from a power source and release it in short bursts of high-voltage electricity are able to create strong electric fields. PEF is gaining popularity as more people seek natural-tasting, aesthetically pleasing, shelf-life-extending food that is readily available in stores.

Key Market Insights:

The food and beverage industry accounts for around 45% of the pulsed electric field technology market share, driven by the increasing demand for non-thermal pasteurization and preservation techniques that maintain the nutritional value and sensory characteristics of food products.

The liquid food segment, including juices, milk, and other beverages, constitutes approximately 35% of the demand for pulsed electric field technology, as this technology is particularly suitable for preserving liquid products without exposing them to high temperatures.

In terms of region, Europe holds the largest market share of around 30% for pulsed electric field technology, attributed to the region's stringent food safety regulations, emphasis on sustainable food processing, and the presence of major food and beverage manufacturers.

The adoption of continuous-mode pulsed electric field systems, which offer higher throughput and efficiency compared to batch-mode systems, is growing at a rate of approximately 12% annually, driven by the need for industrial-scale food processing applications.

Global Pulsed Electric Field Technology Market Drivers:

The industry is expanding as a result of the growing demand for food items with longer shelf lives.

Consumer behavior has changed significantly as a result of people's lifestyles being affected by longer workweeks. Products that are readily consumable and ready to eat are preferred. Customers now have a hoarding mentality as a result of this shift, which is increasing demand for these goods. In order to increase profits, companies are therefore searching for methods to increase the shelf life of these products.

The middle-class population's disposable income and growing urbanization are supporting the market's growth.

Household spending has increased in tandem with the fast population growth, ongoing urbanization, rising middle-class disposable income, and improved living standards. The need for products that adapt to shifting market dynamics has been fueled by this. Pulsed electric field technology is therefore in high demand due to shifting consumer patterns and preferences as well as an increase in people's disposable income.

The market is expanding because Online Sales Channel systems are becoming more and more popular.

Companies are now leveraging market dynamics to increase sales efficiency by utilizing previously unexplored online opportunities. A growing number of producers of goods and services are joining e-commerce sites such as Amazon. Rising demand for increasingly popular, reasonably priced goods is fueling growth in emerging economies. The market's scope is being expanded by the shift in business methods and strategies, which is giving key players new opportunities. Given that pulsed electric field technology is widely used in these industries, this is substantially fueling the market's expansion.

Constant innovation and technical development to support market expansion.

The growing demand from consumers and retailers is propelling the pulsed electric field technology market. Technology is constantly advancing as a result of this demand, with an emphasis on bettering goods and services. Continued advancements in the field of food processing technology are another factor bolstering the market. In addition, the market for pulsed electric field technology is expanding due to factors such as rising R&D expenditures, the entry of new competitors, and others.

Governmental programs and food programs to promote industry expansion.

With the goal of increasing the effectiveness and convenience of food processing, a number of governments and food authorities worldwide are launching initiatives to support and improve the standards of the pulsed electric field technology industry. As an example, the Food Industry Enabling Technology (FIET) initiative is providing funding to the New Zealand government for an industry pilot program that will improve food processing. The funding total for the initiative is close to NZ $16.8 million. In a similar vein, the FieldFOOD project, which focuses on sustainable and healthful food processing techniques throughout Europe, is collaborating with the European Federation of Food Science and Technology (EFFoST) to showcase the practical application of PEF technology in the industry. The pulsed electric field technology market is witnessing profitable prospects due to the implementation of these public-interest-driven government strategies.

Pulsed Electric Field Technology Market Challenges and Restraints:

Off-the-shelf food products are becoming more and more popular, but there are a number of obstacles preventing their potential expansion in the market. The increased costs of production and installation for devices using pulsed electric field technology are a significant barrier. Due to these costs, businesses find it challenging to implement this technology, which hinders its widespread use in the food processing sector.

Pulsed Electric Field Technology Market Opportunities:

The market for pulsed electric field (PEF) technology offers a number of avenues for enterprises to pursue business expansion. First off, there's the opportunity to diversify into sectors like wastewater treatment, biotechnology, and pharmaceuticals in addition to the conventional food processing industry. Another opportunity is to spend money on research and development to increase the efficiency of PEF technology and look into new applications. This can result in competitive advantages and market differentiation. Additionally, by focusing on areas with advantageous laws and government programs, businesses can take advantage of chances for worldwide market penetration. Working together with academic institutions and other business stakeholders can help open doors to new markets and technologies while also accelerating innovation.  In conclusion, companies can take advantage of PEF technology to meet consumer demands for safer, healthier, and more sustainable products and gain a competitive advantage in the market.

PULSED ELECTRIC FIELD TECHNOLOGY MARKET REPORT COVERAGE:

Pulsed Electric Field Technology Market – By Application

• Liquid Food

• Solid Food

Based on application, the pulsed electric field technology market is divided into two primary segments: liquid and solid food products. With the lion's share of revenue, the liquid food segment presently controls the market. For pumpable liquid food products like milk, juices, yogurt, soups, and liquid eggs, this method is perfect. In order to ensure adequate treatment, it involves continuous processing and necessitates that the liquid molecule's maximum particle size be smaller than the chamber's treatment region gap. One of its main uses is liquid food pasteurization. The solid food market is expanding quickly as well. It is employed to improve the process of removing sugars and other materials from plant cells, such as sugar beets. It is also used to lessen the solid volume (sludge) in wastewater.

Pulsed Electric Field Technology Market – By Intensity

• 10 – 30 kV/cm

• 30 – 50 kV/cm

• 50 kV/cm and above

When market share is broken down by intensity, the 50kV/cm and higher segment is the largest. Foods positioned between two electrodes are subjected to high-voltage pulses using high-intensity PEF technology. This process produces safer, higher-quality food that tastes fresher. Additionally, high-intensity PEF makes it possible for microorganisms and food spoilage to be inactivated more quickly and effectively. It also prolongs shelf life and enables immediate processing of food that is sensitive to heat.

Pulsed Electric Field Technology Market – By Region

• North America

• Europe

• Asia-Pacific

• South America

• Middle East and Africa

There are five main regions that make up the pulsed electric field technology market: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The UK is a major player in the pulsed electric field technology market in Europe, which is the region's leader. The market is driven by the region's growing emphasis on food preservation and the healthcare industry. A 2019 study by the European Commission found that between 2019 and 2019, healthcare spending in Europe increased from roughly 3% to nearly 4% of GDP. Over the next few years, market growth should be supported by the region's expected 520 million population by 2070 and a notable rise in R&D spending, especially in Germany, the UK, and France. With more than 25% of the market share over the course of the forecast period, North America is the second-largest market for pulsed electric field technology. The market is anticipated to be dominated by the US, with Canada also seeing an increase in demand. Approximately 80% of American adults in 2022 reported consuming pasteurized goods, a strong indicator of the product's popularity and level of consumption that will likely fuel growth over the projection period. Excluding Asia-Pacific China and India are important markets for pulsed electric field technology, which is currently experiencing rapid growth in Japan. It is anticipated that the two countries sizable populations will generate profitable growth prospects in the area.

COVID-19 Impact on the Global Pulsed Electric Field Technology Market:

Worldwide, the COVID-19 pandemic has severely damaged economies and industries. Lockdowns and company closures have disrupted supply chains and decreased demand. Nonetheless, the market for Pulsed Electric Field (PEF) Technology performed better than others because of the food and beverage sector's explosive expansion. The need for these technologies has grown as grocery stores have shifted to offering convenient, ready-to-eat meals. Additionally beneficial, the growth of e-commerce websites for online shopping has made it simpler for people to buy and sell goods online. The market is expanding as a result of large manufacturers concentrating on PEF technology to increase food products' shelf lives while preserving their quality.

Latest Trend/Development:

The industry landscape in the pulsed electric field (PEF) technology market is being shaped by a number of trends and developments. The emphasis on scalability and miniaturization is one prominent trend. Organizations such as CoolWave Processing have introduced scalable and compact PEF systems, like the PEF-PilotTM, for research and development applications. This enables food manufacturers to test the advantages of PEF technology before going into full-scale production. In order to improve PEF system efficiency and investigate new applications outside of traditional food processing, such as wastewater treatment and pharmaceuticals, research and development are also being prioritized more. By lowering microbial contamination and maintaining nutrients, PEF technology is known to improve food safety and quality and satisfy consumer demand for safer and healthier food options. Global market penetration is increasing as a result of government initiatives and advantageous regulations, especially in areas like Europe, North America, and Asia-Pacific.

Key Players:

1. CoolWave Processing BV

2. Diversified Technologies Inc.

3. Elea vertriebs und vermarktungsgesellschaft mbh

4. EnergyPulse Systems Lda

5. Food Physics LLC

6. Montena technology sa

7. Pulsemaster

8. ScandiNova Systems AB

9. Wek-Tec e. K.

Market News:

• With the launch of PEF-PilotTM in October 2023, CoolWave Processing significantly advanced the pulsed electric field (PEF) system market in the food industry. This novel product is a small, scalable Pulsed Electric Field (PEF) system intended for research and development. It was created by CoolWave Processing, a company that specializes in PEF technology for the food industry. With PEF-PilotTM, food producers can test the advantages of PEF technology in a smaller-scale setting before bringing it into large-scale production.