Ancient Grain Market Size (2024 – 2030)

The Global Ancient Grain Market was valued at USD 1.35 billion and is projected to reach a market size of USD 10.47 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 34%.

The ancient grains are more nutritious and more environmentally sustainable compared to modern grains. Ancient grains include quinoa, amaranth, spelt, farro, teff, and others. These grains have health benefits due to their higher levels of protein, fiber, vitamins, and minerals. The Ancient Grain Market is expected to grow significantly in the coming years due to growing health awareness and gluten-free demand. The major well-established key players in the Ancient Grain Market are Bob's Red Mill, Nature's Path Organic, Ancient Harvest, Arrowhead Mills, and Lundberg Family Farms.

Key Market Insights:

Amaranth is an ancient gluten-free grain cultivated for over 8,000 years. A single cup of cooked amaranth contains 251 calories, 46 grams of carbs, 9 grams of protein, and 5 grams of fiber. Millet is another popular ancient grain and is a dietary staple in regions like China, India, and Africa. A single cup of cooked millet, provides 41 grams of carbs, 6 grams of protein, 2 grams of fiber, and 174 calories. Khorasan wheat, commonly known as kamut has high fiber and nutrient content.

Health awareness, gluten-free demand, plant-based diets, food diversification, sustainability focus, industry innovation, and cultural significance are propelling the Ancient Grain Market. The restraints to the Ancient Grain Market include limited awareness and availability, higher cost, supply chain constraints, processing and storage requirements, texture and flavor profile, regulatory compliance, and competition from modern grains. North America occupies the highest share of the Ancient Grain Market. Asia-Pacific is the fastest-growing segment during the forecast period.

Ancient Grain Market Drivers:

Health Awareness and Nutritional Benefits drive the demand for Ancient Grain Market

The increasing awareness of health and the nutritional benefits of ancient grains is a key driving factor for Ancient Grain Market. Ancient grains like quinoa, amaranth, and teff have essential nutrients. These ancient grains are rich in protein, fiber, vitamins, and minerals. Ancient grains generally contain higher levels of these nutrients than modern grains like wheat and rice. Consumers are becoming more health-conscious. They are increasingly using ancient grains as a staple in their diets. The health benefits of ancient grains help in weight management, heart health, and digestion. Athletes to individuals with specific dietary preferences or health conditions are using ancient grains in their diet.

Rising Demand for Gluten-Free Options is propelling the Ancient Grain Market

The growing demand for gluten-free alternatives is another key driving factor for Ancient Grain Market. There are increasing cases of celiac disease and gluten intolerance. This demands the need for gluten-free food options. Ancient grains are naturally gluten-free. Quinoa, amaranth, millet, and sorghum are gluten-free naturally. These are used as alternatives for wheat and other gluten-containing grains. Individuals with gluten-related disorders or following a gluten-free diet are increasingly using ancient grains. Ancient grains as gluten-free ingredients are used in various food products, including bread, pasta, snacks, and baked goods.

Ancient Grain Market Restraints and Challenges

The major challenge faced by the Ancient Grain Market is the higher price. Ancient grains are generally higher in cost compared to conventional grains like wheat and rice. Another challenge of Ancient Grain Market is the specific processing and storage requirements to maintain their quality and nutritional value. Ensuring proper processing facilities and storage conditions is also costly. This creates challenges for producers and manufacturers. The other restraints to the Ancient Grain Market include limited awareness and availability, supply chain constraints, texture and flavor profile, regulatory compliance, and competition from modern grains.

Ancient Grain Market Opportunities:

The Ancient Grain Market has various opportunities in the market. With growing Health and Wellness Trends, Ancient Grain Market is anticipated to witness significant growth in the coming years. There is growing consumer interest in health-conscious eating habits. The demand for ancient grains. Expanding distribution channels can present significant market opportunities. E-commerce platforms reach a broader audience and international markets. This increases accessibility. Other Opportunities in the Ancient Grain Market lie in the expansion of product offerings, global market expansion, sustainable agriculture practices, partnerships and collaborations, educational initiatives, and product differentiation.

ANCIENT GRAIN MARKET REPORT COVERAGE:

Ancient Grain Market Segmentation: By Type

• Quinoa

• Amaranth

• Spelt

• Farro

• Teff

• Kamut

• Einkorn

• Freekeh

• Others

In 2023, based on market segmentation by Type of Grains, Quinoa occupies the highest share of the Ancient Grain Market. This is mainly due to its widespread popularity and recognition as a superfood. Quinoa is highly nutritious. Quinoa contains all nine essential amino acids and it is a complete protein source. Quinoa is used in various dishes, including salads, soups, and main courses.

However, Teff is the fastest-growing segment during the forecast period and is projected to grow at a CAGR of 12%. This is due to its nutritional value and gluten-free nature. Teff is originated from Ethiopia. Teff is rich in fiber, protein, and minerals, making it attractive to health-conscious consumers. It is used in gluten-free products Its potential for diversifying diets contributes to its rapid growth in the Ancient Grain Market.

Ancient Grain Market Segmentation: By Product 

• Ancient Grain Flour

• Ancient Grain-Based Snacks

• Ancient Grain Pasta

• Ancient Grain Cereals

• Ancient Grain Bread

• Ancient Grain Bars

• Others

In 2023, based on market segmentation by Product Types, the Ancient Grain-Based Snacks segment occupies the highest share of the Ancient Grain Market. This is mainly due to its popularity among consumers seeking healthier alternatives to traditional snacks. These snacks contain higher levels of protein, fiber, and other nutrients. Various snack products such as chips, crackers, puffs, and bars are made from ancient grains.

However, the Ancient Grain Pasta is the fastest-growing segment during the forecast period. This is mainly due to its health benefits. Ancient grain pasta is gluten-free and offers higher nutritional value compared to traditional pasta. Consumers are becoming more health-conscious and seeking alternatives to wheat-based products.

Ancient Grain Market Segmentation: By Distribution Channels

• Supermarkets and Hypermarkets

• Specialty Stores

• Online Retail

• Health Food Stores

• Food Service Providers

In 2023, based on market segmentation by the Distribution Channels, the Supermarkets and Hypermarkets segment occupies the highest share of the Ancient Grain Market. This is mainly due to its wide range of products, including ancient grains. Supermarkets and Hypermarkets are convenient for consumers.

However, Online Retail is the fastest-growing segment during the forecast period. This growth is driven by the increasing prevalence of e-commerce platforms. Consumers are using online platforms to purchase groceries, including ancient grains. Online retail offers convenience and a wide selection of products. Online retail facilitates delivery in remote areas.

Ancient Grain Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

In 2023, based on market segmentation by region, North America occupies the highest share of the Ancient Grain Market. It has a market share of 40%. This growth is due to the strong consumer preference for healthier and more diverse food options, leading to increased demand for ancient grains. North America is a developed region with well-established food industry infrastructure, including extensive distribution networks and marketing efforts. Nations like the U.S. and Canada have higher growth due to growing awareness of the health benefits associated with ancient grains.

However, Asia-Pacific is the fastest-growing segment during the forecast period. This is mainly due to changing dietary habits, increasing urbanization, and rising disposable incomes. Countries like China, India, and Japan have significant market share due to the perceived health benefits and versatility of Asian cuisine. Quinoa and amaranth are popular in Asia-Pacific. The growing trend of Westernization and health consciousness contribute to the growth of the Ancient Grain Market in this region.

COVID-19 Impact Analysis on the Global Ancient Grain Market:

The COVID-19 pandemic had a significant impact on the Ancient Grain Market. There were lockdowns, safety measures, travel restrictions, and labor shortages. This led to supply chain disruptions. This affected the production, distribution, and availability of ancient grains. During the pandemic, there was a shift in consumer preferences towards healthier and immune-boosting foods. People became more health-conscious and sought to strengthen their immune systems. This increased the demand for ancient grains. The pandemic accelerated the adoption of online shopping for groceries, including ancient grain products. Thus, the pandemic accelerated certain trends in the Ancient Grain Market.

Latest Trends/ Developments:

One of the developments, in the Ancient Grain Market is the innovative products incorporating ancient grains into various food categories, including snacks, beverages, and bakery items. These innovative products introduce new ancient grain-based snacks and new beverages like ancient grain-infused drinks. There is a growing trend for plant-based diets and gluten-free products. This results in high demand for ancient grains. These grains are naturally gluten-free and offer nutritional benefits. This attracts health-conscious consumers. There is a growing focus on sustainable sourcing and production practices. Environmental-friendly farming methods are used for cultivation.

Key Players:

1. Bob's Red Mill

2. Nature's Path Organic

3. Ancient Harvest

4. Arrowhead Mills

5. Lundberg Family Farms

6. The Hain Celestial Group

7. Nature's Earthly Choice

8. Eden Foods

9. Purely Elizabeth

10. Thrive Market

Market News:

• In June 2023, Ardent Mills introduced two innovative products: Ardent Mills Egg Replace, offering a cost-effective and stable alternative to whole eggs, and Ancient Grains Plus Baking Flour Blend, a blend of ancient grains and chickpeas providing enhanced protein content for bakery applications, meeting consumer demand for natural, healthy, and flavorful ingredients.

• In November 2023, Nestle India launched a variety of new products featuring millets as a key ingredient, including breakfast cereals, noodles, and poha, aiming to enhance consumer acceptance and awareness of ancient grains through familiar product formats while supporting the Indian government's campaign to promote millets as a nutritious and climate-resilient crop.

• In January 2024, Glanbia Nutritionals launched a line of gluten-free, non-GMO, and kosher ancient grain ingredients such as quinoa, chia, sorghum, and amaranth, enriching protein and fiber content in bar and bakery applications. Additionally, Glanbia Nutritionals announced a partnership with Ancient Golden Mill, expanding distribution and customer reach in the US and Europe.