The market for salted caramel cookies has grown in recent times due to the increasing demand of consumers for convenience and delicious food. Further, the unique amalgamation of salt and caramel along with the growing demand for exotic flavours have boosted the market growth of salted caramel cookies.
Furthermore, an increase in obesity among young adults has risen the demand for healthy salted caramel cookies. These include whole-grain-based cookies, vegan butter and salted cookies, dairy-free cookies, and others.
The pandemic affected the salted caramel cookies segment. The bakery industry holds the largest sector in the entire food processing industry. Due to global restrictions, bakeries and confectionaries were closed down, which impacted the revenue of cookie-manufacturing companies. Further, due to a shortage of ingredients and packaging materials required to prepare salted caramel cookies, there was a decline in production. Also, decreasing consumer demand for unessential food items reduced the market demand for caramel cookies.
On the other hand, homemade cookies witnessed increased demand during the pandemic due to benefits like freshness and quality of ingredients. Additionally, owing to health awareness consumers demanded healthy and nutrition-rich cookies such as oatmeal, whole-grain, and plant-based cookies. Further, many companies availed their products through online distribution channels which increased consumer demand for salt caramel cookies. Moreover, recognizing consumers’ changing tastes and preferences, companies have begun producing millet and ragi-based salted caramel cookies availing healthy snacking options.
Post-pandemic there is a rising demand for chocolate-flavoured and fruit-flavoured cookies that became popular during festive seasons. Further, organic and farm fresh ingredients-based cookies became popular that not only provided a fresh taste but also boosted immunity. In addition to that, eco-friendly packaging is in great demand for selling salted caramel cookies. These include recyclable packets, paper packets, paper boxes, and others. Furthermore, post-pandemic hygiene became an important concern among consumers, which boosted the demand for cookies through online websites and shopping apps.
The restraints to this market include increased competition in producing cookies that have new flavours and healthy ingredients. In addition to that, high prices of organic, exotic-flavoured, and fresh-baked cookies might reduce consumer demand and decline the market growth for salted caramel cookies.
Based on segmentation by flavour, classic salted caramel cookies hold the highest share of the market. Due to its buttery and sweet base, the cookie has become popular among people. Further, chocolate-flavoured cookies have gained recent popularity due to their delicious taste and sweet texture. Another popular combination with salted caramel cookies is the peanut butter flavour. Additionally, tropic flavours such as coconut blend well with salted caramel cookies.
Based on segmentation by distribution channels, supermarkets/hypermarkets hold the highest share of the market. Due to easy availability and wide varieties of salted caramel cookies, supermarkets/hypermarkets have become popular shopping channels among consumers. Further, freshness, quality, and cheaper prices are key contributors towards the increased sale of cookies through this channel. Further, convenience stores have become an easy option for consumers to grab a small packet of cookies for quick-snacking requirements such as while travelling for long hours. Additionally, due to the huge presence of confectionaries and bakeries online, the demand for salted caramel cookies have increased through online platform.
Based on segmentation by packaging type, single-serve packages and family packages hold the highest share of the market. Single-serve packages are through convenience shops and vending machines and offer consumers a small treat on the go. Further, family packs are an ideal option for small gatherings and outings that serve the entire family with many cookie portions. Moreover, bulk containers are sold through cafes and bakeries and can serve large size of people, often ideal for that events or parties.
Based on segmentation by region, Europe holds the highest share of the market. The growing demand for confectionery and bakery products has increased the demand for salted caramel cookies in the market. Further, chocolate-flavoured cookies, chocolate and honey-based cookies are popular among children and teenagers. In addition to that, vegan and organic cookies are popular among health-conscious individuals in the region. Furthermore, North America holds the second-largest share in the region owing to increasing consumer demand for new flavoured cookies such as mint flavour, banana-based cookies, apple-cider cookies, vegan thumbprint cookies, and others have contributed to the market growth of salted caramel cookies in the region.
Companies playing a leading role in the Global Salofd Caramel Cookies market profiled in this report are – Pepperidge Farm, Entenmann's, Walkers Shortbread, Lenny & Larry's, Nonni's Foods, Dare Foods, Biscoff, McVitie's, Tate's Bake ShopLotus, and Bakeries
Classic Salted Caramel
Chocolate-covered
Nutty
Gluten-free
Others
Supermarket and Hypermarket
Convenience Stores
Online Stores
Others
Single-serve Packages
Family Pack
North America
Europe
Asia Pacific
Middle East & Africa
South America
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