Commercial bakeries, although in fewer numbers compared to retail stores, contribute nearly 80% of the total bakery industry profits within the region. These establishments are firmly established, with prominent players holding significant sway, while retail outlets exhibit more fragmentation. Presently, individuals lead busy lifestyles, fueling the demand for ready-to-cook and ready-to-eat food items.
The tradition of commemorating various special occasions and achievements through cake cutting is anticipated to continue as a primary driver of market expansion in the coming years. Additionally, the increasing preference for cakes as post-meal desserts during dining out and weekend gatherings among millennials and Gen Z consumers is poised to further stimulate market growth in the forecast period.
In response to this trend, gluten-free bakeries have demonstrated creativity and ingenuity. These businesses don't just substitute traditional ingredients with gluten-free alternatives; rather, they excel in producing cakes that are virtually indistinguishable from their gluten-containing counterparts. Ranging from rich chocolate cakes to delicate sponge cakes, their gluten-free offerings are diverse and flavorful, dispelling the misconception that gluten-free means sacrificing taste. The impact of the rise in gluten-free bakeries extends beyond niche markets, resonating throughout the entire cake industry. Conventional bakeries and large-scale manufacturers have acknowledged the importance of catering to diverse dietary requirements. Consequently, many mainstream cake producers have integrated gluten-free options into their product portfolios, recognizing the demand for inclusivity in their offerings.
Stringent regulations governing food safety and quality standards ensure that cakes meet specific health and safety benchmarks. Compliance with these regulations is imperative for safeguarding consumer interests and public health. Moreover, regulations often stipulate the information that must be disclosed on product labels, including ingredients, nutritional content, allergen alerts, and expiry dates.
The evolving consumer preferences for bakery products offering nutritional value and convenience, particularly in the context of COVID-19, are driving accelerated market growth in the region. During the coronavirus outbreak, North American consumers prioritized their health, immunity, and energy levels, leading to increased demand for gluten-free baked goods. This trend is not limited to celiac patients but also extends to health-conscious individuals seeking low-carb, low-fat, and high-protein options.
KEY MARKET INSIGHTS:
North America Cakes Market Segmentation:
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