Middle East and Africa Plant-Based Protein Market Size to Grow At 9.95% CAGR From 2024 to 2030

Middle East and Africa Plant-Based Protein Market Size (2024 - 2030)

As per our research report, the Middle East and Africa Plant-Based Protein Market Market size is estimated to be growing at a CAGR of 9.95% from 2024 to 2030.

The market for plant-based proteins in the Middle East and Africa is witnessing substantial growth, fueled by heightened awareness of health, environmental sustainability, and a shift towards plant-based eating habits. This market includes a variety of protein sources such as soy, pea, wheat, and others, which are incorporated into diverse food and beverage products, dietary supplements, and animal feed. The region's varied consumer demographic, combined with increasing disposable incomes and urbanization, is driving a growing demand for plant-based proteins as substitutes for traditional animal-derived proteins.

Key drivers of this market expansion include governmental support for sustainable agriculture, an expanding vegan and vegetarian population, and investments by food manufacturers in advanced plant-based protein technologies. This evolving market landscape presents significant opportunities for industry stakeholders aiming to leverage the changing dietary preferences and health trends in the Middle East and Africa.

The Middle East and Africa are experiencing a notable shift in consumer preferences towards healthier and more sustainable dietary options. This change is largely driven by increased awareness of the health benefits associated with plant-based proteins, such as reduced cholesterol levels, enhanced heart health, and improved weight management. Moreover, the prevalence of lifestyle-related conditions such as diabetes, hypertension, and obesity is motivating consumers to seek healthier food choices. Plant-based proteins, known for their low saturated fat content and rich nutrient profile, are becoming increasingly appealing to health-conscious individuals. The rising interest in fitness and wellness, particularly among younger demographics, is also boosting the consumption of plant-based protein products.

Consumers are increasingly favoring clean label and non-GMO plant-based protein products, a trend that is particularly pronounced among younger age groups who prioritize sustainable and health-conscious food options. Innovations in protein extraction and formulation technologies have significantly improved the taste, texture, and nutritional value of plant-based proteins, making them more palatable and versatile for various food applications.

The COVID-19 pandemic had a substantial impact on the plant-based protein market in the Middle East and Africa. The market initially faced major disruptions due to lockdowns, restrictions, and supply chain issues, resulting in delays in the importation of raw materials and finished products and causing temporary shortages. Economic uncertainty and decreased consumer spending during the pandemic also affected demand for premium plant-based protein

KEY MARKET INSIGHTS:

• Based on the Application, the plant-based protein market is exhibiting a clear preference for dietary supplements over food and beverages. This shift is largely driven by an increased focus on health and the growing popularity of dietary supplements among the region's population, who seek convenient and effective methods to address their nutritional needs. Plant-based proteins used in dietary supplements are particularly valued for their perceived benefits, such as aiding muscle recovery, supporting weight management, and enhancing overall well-being. This demand is further reinforced by the perception of plant-based proteins as clean and sustainable alternatives to animal-derived proteins, which resonates with the region’s cultural and dietary preferences. Consequently, although plant-based proteins are gaining popularity across both sectors, dietary supplements are emerging as the more prominent segment in the Middle East and Africa.

• Based on the region, the plant-based protein market in the Middle East and Africa is experiencing rapid expansion. This growth is driven by heightened health awareness and an increasing vegan and vegetarian population in the region. The youthful and dynamic demographic, combined with government initiatives promoting sustainable food systems, further accelerates market development. Moreover, the region's rich culinary traditions offer substantial opportunities for incorporating plant-based proteins into traditional diets, enhancing the market's position.