Enhanced Water Market |Size, Share, Growth| ( 2023

GLOBAL ENHANCED WATER MARKET (2023 - 2030)

As per our research report, the global Enhanced Water Market  size is estimated to be growing at a CAGR of 8.3% from 2023 to 2030.

A category of drinks or a particular kind of bottled water that has been cleansed and is free from contamination is referred to as enhanced water. It is classified as water that has additional flavors, sweeteners, vitamins, and minerals, among other things, to improve the taste and nutritional value. These have fewer calories than non-diet soft drinks but have the same number of calories as a sports drink. They are beneficial and contain nutrients like magnesium, potassium, sodium, and carbohydrates that aid in refueling the body, but they shouldn't be used as a substitute for a balanced diet. Instead, they can be a good alternative for those trying to wean themselves off of sugary drinks and sodas. These are typically consumed by individuals who lead busy lives, engage in intense exercise, and prefer things that can be taken with them everywhere they go. These are portable since they are packaged in an easy-to-carry manner. The main reasons propelling the growth of this market are increased demand for cleaner and better energy drinks and growing worries regarding digestive health as a result of lifestyle changes.

The improved water business is just one of the many industries that have been significantly impacted by the COVID-19 outbreak. Bottled water that has been enhanced with added nutrients, tastes, or functional components to improve taste or offer health advantages is referred to as enhanced water. An increase in the demand for products that boost immunity During the epidemic, demand for goods that increase immunity spiked as individuals became more concerned about their health. Due to perceptions of their potential health benefits, enhanced water brands with additional vitamins, minerals, antioxidants, and electrolytes have become increasingly popular.

Chain of Supply Disruption Production and distribution of improved water products were impacted by the pandemic's disruptions in global supply systems. Restrictions on logistics, production, and transportation caused delays, shortages, and price increases in some areas.

One of the several sectors that have been adversely affected by the COVID-19 pandemic is the enhanced water industry. Enhanced water is bottled water that has been supplemented with extra nutrients, flavors, or functional elements to improve flavor or provide health benefits. An upsurge in the demand for immunity-boosting products Demand for products that boost immunity increased during the epidemic as people's fear about their health increased. Brands of improved water that contain extra vitamins, minerals, antioxidants, and electrolytes are becoming more and more well-liked due to views of their possible health advantages. Disruption in the Supply Chain The pandemic's disruptions to the world's supply systems had an impact on the production and distribution of better water products.

Some consumers started using homemade alternatives like fruit-infused water or DIY hydration kits as they spent more time at home. The enhanced water market faced difficulties as a result of consumers looking for affordable and specialized solutions. The market for enhanced water began to recover as the situation got better and immunization efforts expanded. To adapt to changing consumer expectations, manufacturers concentrated on product innovation, producing new flavors, useful ingredients, and sustainable packaging.

KEY MARKET INSIGHTS:

The market is divided into nutrient-enhanced, electrolyte-enhanced, alkaline-enhanced, and oxygenation-enhanced categories based on the kind of water. The alkaline-enhanced category is likely to demonstrate market domination. A form of water known as alkaline-enhanced water has been treated to raise its pH level, usually by adding minerals like calcium, potassium, and magnesium. Alkaline-enhanced water is also utilized to improve hydration and neutralize acid in the body, among other health advantages. A line of alkaline ionized water was introduced by Booster Water. In addition to other benefits, ionized alkaline water aids in boosting the body's oxygen levels and hydration levels. Additionally, it removes acids from the body, aiding in human immunity to disease.
The main causes of this are the region's growing urbanization, changing lifestyles, rising disposable incomes, and more health awareness. The region is home to sizable and diverse populations from nations including China, India, Japan, Australia, and South Korea, all of which have different health needs and preferences. In addition, products that purport to improve cognitive function or increase energy are becoming more popular in China, while treatments that purport to relieve digestive problems are more popular in India. Additionally, the region's expanding e-commerce and mobile shopping popularity makes it simpler for customers to buy improved water goods online.
The growing demand for fresh, healthy, and moisturizing liquors is one of the major changes in the market for effective water. The market is anticipated to expand as a result of consumers' rising preference for flavored beverages over carbonated drinks that are full of sugar and additives. The industry is expanding due to urbanization and changing customer preferences for bottled water for outdoor usage. The market is being driven ahead by worn-out lifestyles and significant gastrointestinal health concerns. The need for better water is being driven by growing knowledge of the harmful consequences of water loss on general health. Customers favor flavored products over non-flavored ones because of the diversity and improved taste. Sales data show that apple and peach-flavored drinks are the most often consumed.
The development of the global market is being constrained by the lack of a drink that is entirely nutritious and by consumer ignorance of the product. The expensive expense of maintaining the quality and freshness of the product in storage facilities is also impeding market expansion. Due to the increasing demand for fortified beverages, essential nutrients such as vitamins, minerals, amino acids, and protein have been added to a variety of functional drinks. A significant opportunity for the global market is anticipated to arise from beverage manufacturing businesses introducing novel and inventive types of functional water that contain altered protein and mineral mixtures.