Athleisure Personal Care Market to grow at a CAGR of 7.5% from 2023 to 2030

Athleisure Personal Care Market Analysis (2023 - 2030)

The Global Athleisure Personal Care Market to grow at a CAGR of 7.5% during the forecast period 2023-2030.

The outbreak of the COVID-19 pandemic substantially impacted the global athleisure personal care market. The implementation of strict lockdowns, traveling restrictions, and social distancing measures across several nations hindered many companies' manufacturing capacities and caused a shortage of skilled workforce. The pandemic caused disruptions in supply chains and distribution of goods and services, which highly affected the production and distribution of athleisure clothing. These factors negatively impacted the growth of the global athleisure personal care market. However, the consumer shift towards comfortable clothing owing to lockdown restrictions and the rising trend of health and wellness owing to the COVID-19 disease boosted the demand for athleisure clothing. These factors positively impacted the market's growth. Therefore, the global athleisure personal care market experienced both challenges and opportunities during the difficult time of the COVID-19 pandemic.

The increasing impact of social media and creative marketing strategies is fueling the growth of the global athleisure personal care market. The growth of social media in recent years has shifted the business environment by structuring new opportunities for companies specializing in athleisure clothing. Social media presents opportunities for product launches and branding as it associates with both marketers and end consumers. The regular posts of images, videos, and blogs, on various social media platforms, including Instagram, Facebook, and YouTube, may elevate the demand for athleisure clothing. Additionally, social media platforms are being used by businesses to sponsor their brands and establish relationships with customers by presenting exclusive offers and recommendations. Therefore, this factor drives the demand for athleisure clothing. In addition, the rising trend in health and wellness is another factor contributing to the growth of the global athleisure personal care market. Individuals all over the world are paying more attention to their health and fitness levels by indulging themselves in different types of sports and related activities. As a result, the fitness industry is getting a lot of attention from these target audiences. Additionally, a number of fitness influencers have been promoting activewear that has attracted the interest of the targeted clients. This has led to the rise of an athleisure cult where activewear is now being worn not only to gyms but also in social gatherings and even on runways. Therefore, this factor also drives the demand for athleisure clothing. 

The global athleisure personal care market is encountering challenges, primarily in terms of increased competition and the presence of counterfeit products. The athleisure personal care market is highly competitive, as there are a lot of established and emerging brands competing for their market share and retaining their customer base. This makes it challenging for businesses to distinguish themselves from other market players. In order to remain competitive, a competitive market may also necessitate lower prices, thereby reducing profit margins for each sale of the product. Moreover, athleisure wear's popularity has increased counterfeiting practices, which can hurt legitimate brands' reputations and lower consumer trust. Thus, these challenges inhibit the growth of the global athleisure personal care market.

Key Market Insights:

• In 2022, the clothing segment held the highest market share. The growth can be attributed to the growing popularity of athleisure clothing, including hoodies, joggers, shorts, tank tops, leggings, etc., as a result of its style, comfort, and convenience. Athleisure clothing is a versatile style of athletic clothing that can be worn not only for athletic purposes but also for casual wear or at social events.
• In 2022, the mass segment held the highest market share. The growth can be attributed to the mass athleisure clothing segment catering to a large number of consumers looking for trendy, comfortable, and affordable clothing wear. Mass athleisure clothing products are easily accessible to consumers from both offline and online means.
• In 2022, the women segment held the highest market share. The growth can be attributed to the increasing participation of women in sports and athletic activities and the increasing number of international and domestic brands solely dedicated to women's clothing in the market.
• In 2022, the offline segment held the highest market share. The growth can be attributed to offline stores offering a wide range of options for clothing and shoes, which promotes both the branded and private-label segments. Consumers always prefer to have a product's trial before making a purchase, and offline stores accommodate and facilitate this need. Additionally, offline stores initiate a number of key marketing and promotional events, including discounts, seasonal promotions, customer loyalty programs, and others.
• In 2022, the region of North America held the largest market share. The growth can be attributed to the increasing demand for athleisure clothing products owing to the rising trend of fitness and wellness activities and the presence of fashion-conscious individuals who value style and current trends. Additionally, the region is home to several significant market players, including Under Armour, Inc., Nike, Inc., Lululemon Athletica Inc., The North Face, and Hanesbrands Inc.
• Lululemon Athletica Inc., Under Armour, Inc., Nike, Inc., Adidas AG, Puma SE, Fabletics, The Columbia Sportswear Company, The North Face, Hanesbrands Inc., and Ten Thousand, Inc. are among the major players in the global athleisure personal care market. The athleisure personal care market is estimated to become more competitive as new players enter the industry. Due to their innovation and new product development in the athleisure personal care market, Lululemon Athletica Inc., Under Armour, Inc., and Nike, Inc. currently dominate the market.

MARKET SEGMENTATION:

By Type:

• Mass
• Premium

By Product:

• Skincare
• Body Care
• Athleisure Apparel
• Others

By End-User:

• Men
• Women
• Children

By Application:

• Under 18 years old
• 18 – 24 years old
• 25- 64 years old
• Above 65 years old

By Distribution Channel:

• Online
• Offline

By Region:

• North America 
• Europe 
• Asia Pacific
• South America
• Middle East & Africa

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