Global Polymer Clay Market Size (2023 – 2030)

The Polymer Clay Market was valued at USD 31.3 million in 2022 and is projected to reach USD 42.84 million by 2030. The market is anticipated to expand at a CAGR of 4% over the forecast period. The key driver of the increase in the market revenue for polymer clay is its increasing usage in Do It Yourself (DIY) and Socially Useful Productive Work (SUPW) applications. The introduction of e-commerce and dual-income families will further support market growth.

INDUSTRY OVERVIEW

Polymer Clay is a synthetic substance created using plasticizers, resins, pigments, and polyvinyl chloride (PVC). Polymer clay may be combined with paints and is produced in a variety of colors. It is often referred to as modeling clay. Teenagers, kids, and adult artisans have long used them extensively. Over time, they have undergone rigorous development as a medium for arts and crafts. Both solid and liquid forms of polymer clay are accessible. Since solid polymer clay cures at a lower temperature than earthy clays, it hardens more quickly. Additionally available in transparent forms, liquid polymer clay can be hand-tinted with alcohol, ink, glitters, oil paints, or powdered colors.

This clay is frequently used as a raw material for the creation of works of art and sculpture, ceramic goods, dinnerware, jewelry, toys, and novelty items, among other things. Market participants in the polymer clay sector are changing traditional formulas, increasing their product portfolios, and partnering with other end-use industries as a result of the material's enormous appeal among students, artists, clay enthusiasts, and other groups. Many companies have begun to produce tested and certified "non-toxic" art supplies. The demand for polymer clay is predicted to grow significantly throughout the forecast period as a result of its expanding utilization.

COVD-19 IMPACT ON THE POLYMER CLAY MARKET

The COVID-19 outbreak is affecting the worldwide polymer clay market in a multitude of ways. The brick-and-mortar retail outlets, which are closed in practically every country, accounted for the majority of polymer clay sales. The ongoing Corona outbreak has forced the closure of several major end-users, including educational institutions, playschools, businesses, and others, which is hurting polymer clay sales. The supply chain disruption, unavailability of raw materials as a result of the lockdown, and suspension of import-export activity are all issues that the industrial units are now dealing with. However, because individuals are participating in arts and crafts activities while at home and finding online retail platforms to be handy places to purchase, online sales are not having a detrimental effec

MARKET DRIVERS: 

The rising demand for polymer jewelry is driving the market growth:

In recent years, there has been a steady expansion in the worldwide jewelry business. The middle-class population's desire for inexpensive jewelry items like plastic jewelry is rising. These jewellery items use polymer clay as a primary ingredient, which is anticipated to drive the market for polymer clay globally. The demand for polymer clays is also being driven by expanding modernity and the expansion of the female labor force. Women appreciate imitation jewelry because of its inexpensive price and variety of design alternatives. Due to this, raw materials like polymer clay that are sustainable are preferred by jewellery producers. These causes are driving the need for polymer clay. Over the projection period, the polymer clay market is predicted to expand at a substantial rate.

The increase in tutorial videos on social media platforms like YouTube has created new opportunities for innovation and the dissemination of concepts and goods:

Even while the traditional production of toys and amusing products has steadily declined over the past several decades, customers today—particularly those in the millennial generation—are starting to value goods that are handcrafted in modest quantities. The widespread use of social networking sites has made it possible for millennial artists to share and market their original works. Along with sharing their work online, these artists are creating instructional films of their work to teach others art and craft skills or methods, which is anticipated to raise the demand for polymer clay.

The rise in demand for SUPW activities is propelling the market expansion:

Vendors are concentrating on releasing several products to manipulate polymer clay, including pasta machines, acrylic rods, extruders, mold releases, texture sheets, and others, in recognition of the growing popularity of polymer clay in a variety of applications, particularly in DIY and SUPW (Socially Useful Productive Work). Furthermore, R&D expenditures and activities are prioritized by polymer clay market participants to create fresh solutions and eye-catching color options. For example, Staedtler Mars GmbH & Co. KG expanded its product line in 2019 by adding three additional liquid colors—gold, silver, and black—that could be used to produce a wide range of ornamental accessories, such as glittering pendants.

MARKET RESTRAINTS:

The rise in the usage of smartphones and other gadgets is likely to hamper the market expansion:

The use of smartphones, tablets, and other mobile devices has significantly expanded in recent years. Children use mobile phones for online gaming and other purposes besides communication. Young children and preschoolers are more likely to utilize mobile devices for online video games and video browsing. Children's social lives, mental development, and physical health are impacted by this propensity and attraction for technology since it limits their ability to roam freely. Physical activity and outdoor activities should be emphasized during a child's formative years. The expansion of the worldwide toy and polymer clay markets is being hampered by the proliferation of electronic devices.
Fluctuated price of Polymer Clay is stifling the polymer clay market growth:

The fluctuations in the price of polymer clay are also an important factor influencing market growth. The rising manufacturers in the industry are creating a challenge for the existing player as they are introducing new products and items at very competitive pricing which as a result is a threat to existing players’ market share.

POLYMER CLAY MARKET REPORT COVERAGE:

This research report on the Polymer Clay Market has been segmented and sub-segmented based on Product Form, By Application, End-Use, and By Regio

POLYMER CLAY MARKET – BY PRODUCT FORM

• Solid

• Liquid

Based on the product form, the global polymer clay market is categorized into two product forms – solid polymer clay and liquid polymer clay. Among these, the solid form polymer clay captured over 43% of the market share in 2021.  The solid form polymer clay sector is likely to be a significant segment in terms of volume and is predicted to develop at a healthy rate. The solid form of polymer clay is preferred by the parent as it is in hard form and children may not face any difficulty in handling the clay. The solid form of polymer clay dries at a temperature that is substantially lower than that of earthy clays and is readily solidified at home. Several brands of polymer clays in the solid form include Makin's Clay®, Formello, Modello, FIMO, Cernit, and Sculpey.

POLYMER CLAY MARKET – BY APPLICATION

• Jewelry Making

• Manufacturing of Toys and Novelty Items

• Arts and Sculpture Making

• Crockery and Ceramic Products

• Others

Based on the application, the global polymer clay market is segmented into Jewelry Making, Manufacturing of Toys and Novelty Items, Arts and Sculpture Making, Crockery and Ceramic Products, and Others. During the projection period, it is anticipated that the production of the toys and novelty items sector will rise at a substantial rate and gain a sizable market share. Given the advantages of conventional toys and games for a child's physical, mental, and social growth, there is a large selection of toys and games available on the market. Toys are made of polymer clay and the market for polymer clay benefits from consumers' increased ability to purchase toys. Besides this, the Jewellery making segment is also contributing significantly to the market growth. The global jewelry industry has been steadily growing in recent years. The preference for low-cost jewelry, particularly plastic jewelry, among middle-class people is growing. Polymer clay is the main component of these jewellery products, which is anticipated to enhance the global market for polymer clay.

The growth of modernism and the increase in the number of women working are further factors driving the need for polymer clays. Women value imitation jewelry due to its low cost and wide range of design options. As a result, jewellery manufacturers favor sustainable raw materials like polymer clay. The need for polymer clay is being driven by these factors. The polymer clay market is anticipated to grow significantly over the forecast period.

POLYMER CLAY MARKET - BY END-USE

• Residential

• Commercial

• Industrial

The industrial, commercial, and residential end-use segments make up the worldwide polymer clay market. Over the projection period of 2023 - 2030, a significant market share in the worldwide polymer clay market is anticipated to be attained by the commercial end-user sector. While the use of polymer clay in the production of toys and novelty products continues to make up 43% of total sales, its usage in jewellery creation is projected to boost market share. A burgeoning middle class and the "fast-fashion" tendency in the apparel industry have made consumers' appetites for fashion and costume jewelry look more insatiable than ever in recent years. Polymer clay is currently the top material on the minds of those who create imitation jewelry since it not only meets the desire for beautiful jewelry at affordable prices but also acts as a sustainable raw material. Besides this, the residential end-use segment is also likely to contribute significantly to the market growth. The growing popularity of polymer clay in Do It Yourself (DIY) and Socially Useful Productive Work (SUPW) applications is the main factor driving the market revenue growth for this material. E-commerce and dual-income households will both assist in market expansion.

POLYMER CLAY MARKET - BY REGION

• North America

• Europe

• The Asia Pacific

• Latin America

• The Middle East

• Africa

By region, the Polymer Clay Market is grouped into North America, Europe, Asia Pacific, Latin America, The Middle East, and Africa. During the forecast period, North America is anticipated to account for a sizable portion of the global polymer clay market. The region's market is growing as a result of the U.S. having a mature toy sector, end-user desire for DIY projects, and rising Internet usage for crafts and lifestyle pursuits. The demand for polymer clay in the Asia Pacific is anticipated to increase during the projected period because of the rise in jewellery and toy consumption as a result of better lifestyles in emerging nations. Manufacturers are looking at these nations from both manufacturing and target market viewpoints. Due to the rising adoption of urban life and the rise in the number of women working, South Asian consumers' spending on DIY projects and counterfeit jewelry is predicted to boost. This would benefit companies in the polymer clay industry. Stakeholders are looking to emerging countries like China and India to grow their production plants due to comparatively inexpensive operational and labor expenses.

POLYMER CLAY MARKET - BY COMPANIES

Some of the major players operating in the Polymer Clay Market include:

1. STAEDTLER MARS GMBH & CO. KG

2. AMERICAN ART CLAY CO. INC.

3. CRAFT POLYMERS

4. POLYFORM PRODUCTS COMPANY

5. LEVINE LEICHTMAN

6. THE CLAY AND PAINT FACTORY

7. VAN AKEN INTERNATIONAL

8. VIVA DECOR

9. MAKIN'S USA

10. LINECROSS

11. LAGUNA CLAY COMPANY

NOTABLE HAPPENING IN THE POLYMER CLAY MARKET

PRODUCT LAUNCH- In 2019, Staedtler Mars GmbH & Co. KG added three new liquid colors to its lineup: gold, silver, and black. These colors may be utilized to create a variety of decorative accessories, including sparkling pendants.

PRODUCT LAUNCH- The new Sculpey III, Premo, and Solid Clay Conditioner products from Polymer Clay, which come in a variety of brilliant hues, were introduced in May 2019.