Organic Period care goods market size (2022 – 2030)

From 2023 - 2030, the organic period care goods market is expected to increase at a CAGR of 5.27 percent, from USD 1,065.9 million in 2021 to USD 1,607.8 million in 2030. The adoption of organic and natural feminine hygiene products is compelled by an increasing number of environmental and waste disposal concerns.

Market Overview

Feminine Care products are personal care items for women that are used during menstruation, vaginal discharge, and other physiological functions affecting the vulva and vagina. Menstrual hygiene goods are items that are used during menstruation to keep you clean. Tampons, pantyliners, menstruation cups, Ziggy cups, menstrual sponges, and period panties are just a few of the options. Douches, feminine wipes, and soap are examples of feminine care products used to clean the vulva or vaginal area. Female Care products that are designed to cleanse may create allergic responses and irritation because the vagina naturally flushes out microorganisms. Many health professionals advise against douching because it disrupts the balance of vaginal bacteria and acidity.

Personal desire, cultural tolerance, economic status, and market availability all influence the materials used in feminine care. Along with basic sanitary facilities, soap and menstrual absorbents should be provided to control period hygiene. Different absorbents are used by women and girls in rural and urban regions. In rural areas, reusable cloth pads are the most common absorbents, while women in metropolitan areas prefer commercial sanitary pads. Fluff pulp is made from chlorine-bleached Kraft or sulfate pulp and is used to create disposable sanitary products. There are now many deodorized and non-deodorized sanitary goods made of synthetic fiber rayon on the market.

Increased awareness of the proper use of hygiene and related things such as period pads, tampons, and pantyliners has a direct impact on organic and natural feminine care products. Organic and natural feminine hygiene products are becoming increasingly popular due to rising environmental and waste disposal issues. An increase in government activities is also driving the market. Due to the low penetration rate in developing nations, the Organic period cares good Market confronts greater challenges. Female literacy is rising, as is women's understanding of menstrual health and hygiene. Literacy is both a basic human right and a springboard for overcoming poverty and broadening society's outlook.

Covid-19 Impact on Organic Period care goods market

Access to feminine hygiene products has been significantly hampered by the COVID-19 outbreak. According to a Menstrual Health Alliance India survey, societal distancing norms and restrictions forced over 82 % of feminine hygiene product producers to halt operations in various nations. Due to the COVID-19 epidemic, women who rely on free feminine hygiene products from schools, social assistance centers, government health clinics, and medical facilities encountered shortages. As a result, non-profit organizations like Support and The Girls have begun to take steps to close the gap. As the pandemic progresses into its endemic stage, the majority of countries' economic conditions are expected to improve, which will benefit future market conditions.

MARKET DRIVERS

The market is growing due to rising female literacy and knowledge of menstruation health and cleanliness.

Literacy is a fundamental right that serves as a springboard for ending poverty and extending society's perspective. Much study and policy debate has centered on the relationship between literacy and health. According to UNESCO, people in the United States with low literacy skills are three times more likely to have worse health consequences than those with a higher literacy rate. This is equally true of women's literacy in terms of feminine health and hygiene.

Global agencies and organizations such as UNICEF and UNESCO have been active in boosting the literacy levels of young ladies in underdeveloped and developing nations during the last decade, believing that increased female literacy will improve feminine health management. UNICEF considers menstruation health and hygiene to be a fundamental right of women and girls and has included it as a critical goal in its 2030 Sustainable Development Goals (SDGs). Female literacy is projected to have a good impact on total feminine health management and is thus closely related to the usage of feminine hygiene products. As a result, the market for organic period care products is likely to be driven by increased female literacy.

The development of environmentally-friendly feminine hygiene products is moving the market forward.

The non-biodegradability of feminine hygiene products is currently a major environmental problem. However, developing environmentally friendly products such as natural fiber sanitary napkins is a viable way to succeed in this industry. Organic cotton, banana fiber, jute, and bamboo etic are all-natural absorbent fibers that are widely available, biodegradable, and have a minimal carbon footprint. The usage of these fibers also lowers the cost of producing sanitary napkins.

In addition, a bio-based plastic made from starch can be utilized as a barrier sheet instead of non-biodegradable polyethylene and polyurethane.

MARKET RESTRAINTS

Menstruation and feminine hygiene products carry a social stigma that limits market expansion.

For many women, the common perception and stigma connected with menstruation is a severe disadvantage. According to the Essity Health & Hygiene Report 2019, one in every four women in the world is of menstruation age. Women who menstruate require not just a private space to wash and manage their periods, but also feminine hygiene supplies and a proper disposal location. Menstruation is a hindrance to community engagement, education, and working life in rural places because these needs are frequently disregarded.

Menstrual and hygiene needs are unmet due to gender inequity, discriminatory social norms, cultural taboos, and poverty, according to UNICEF. During menstruation, girls experience stigma, harassment, and social marginalization. This forces girls and women to use conventional feminine hygiene products or avoid them entirely.

Market expansion is hampered by the unavailability and a low penetration rate.

The low penetration rate of organic feminine care in emerging nations is a key barrier. The market's expansion is hampered by a lack of organic feminine care products in supermarkets and pharmacies. Due to the low penetration rate in developing nations, the Organic period care goods Market confronts greater challenges.

This research report is segmented and sub-segmented by type, end-user, and region.

Organic period care goods market by type

• Sanitary pads
• Tampons

Sanitary Pads, Tampons, Pantyliners and Shields, and Others are the types of products sold in the market. The Global Organic And Natural Feminine Care Market were led by the Sanitary Napkins category. Unlike tampons and menstrual cups, sanitary napkins are worn on the outside of the vaginal cavity. The high market share of sanitary napkins may be owing to more awareness than other feminine hygiene products, as well as their broad availability.

Organic period care goods market by end-user

• Healthy Youth
• Healthy Adults

The market is divided into two segments based on end-user: Healthy Youth, and Healthy Adults. The Global Organic And Natural Feminine Care Market are dominated by healthy young. The education sector helps to grow by assisting individuals in responding to the changes and issues they experience daily, thanks to the role of teachers in raising awareness of feminine care. Increase young people's awareness of throwaway feminine products as well as a variety of vaginal and female health issues.

Organic period care goods market by region

• North America
•  Europe
•  Asia-Pacific
•  Latin America
•  The Middle East and Africa

The Global Organic Period Care Goods Market is divided into four regions: North America, Europe, Asia Pacific, and the Rest of the World. Organic period care items products have the biggest market share in the Asia Pacific. In countries like India and China, a huge proportion of the population is female. Both of these countries controlled a sizable portion of the market. Rising disposable income, expanding urbanization, and increased knowledge about menstrual hygiene management are driving the organic period care goods market in this region. The government wants HNIs and enterprises to assist distribute sanitary napkins to disadvantaged women across the country. The need for feminine hygiene products will increase even further due to this advancement.

Organic period care goods market by company

With the presence of many global and regional competitors, the worldwide organic period care items market is highly competitive. Procter & Gamble, Unicharm Corporation, Kimberly-Clark Corporation, Johnson & Johnson, and The Edgewell Personal Care Company are just a few of the key global players in the market. Female hygiene products have some of the lowest penetration rates of any market studied, according to studies, with pricing being a major barrier. Various local players are supplying low-cost sanitary napkins to improve feminine hygiene in light of these factors. To increase its market position and income, the company has launched freshly developed items in developing and promising areas regularly. Furthermore, the market's major participants are taking into account a variety of elements to make their products more desirable.

NOTABLE HAPPENINGS IN THE ORGANIC PERIOD CARE GOODS MARKET IN THE RECENT PAST.

PRODUCT LAUNCH

In March 2021- Essity, a hygiene and wellness company, launched the Libresse V-Cup, a reusable menstrual cup, in Denmark, Finland, Norway, and Sweden, as part of its ongoing commitment to more sustainable goods.

MERGERS AND ACQUISITIONS

In April 2021, Essity, a hygiene and wellness company, agreed to buy approximately 44% of Colombian hygiene company Productos Familia S.A. ("Familia"). Essity will own at least 94 percent of Familia after the acquisition closes, making them the largest shareholder.

In May 2020, Ontex announced that it had reached an agreement with Albaad Massuot Yitzhak Ltd. to purchase their feminine hygiene manufacturing facilities in Rockingham County.